List of Allocadia Run Marketing Platform Customers
Allocadia
200 Granville St #400,
Vancouver, V6C 1S4, BC,
Canada
Vancouver, V6C 1S4, BC,
Canada
1 866-684-0935
Professional Services
150
$15M
Since 2010, our global team of researchers has been studying Allocadia Run Marketing Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Allocadia Run Marketing Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Allocadia Run Marketing Platform for Marketing Automation include: Microsoft, a United States based Professional Services organisation with 228000 employees and revenues of $320.00 billion, Humana, a United States based Insurance organisation with 95500 employees and revenues of $83.06 billion, Rogers Communications, a Canada based Communications organisation with 24000 employees and revenues of $20.60 billion, Workday, a United States based Professional Services organisation with 20588 employees and revenues of $9.55 billion, Electronic Arts, a United States based Media organisation with 14500 employees and revenues of $7.50 billion and many others.
Contact us if you need a completed and verified list of companies using Allocadia Run Marketing Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Allocadia Run Marketing Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Electronic Arts | Media | 14500 | $7.5B | United States | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2015 | n/a |
In 2015, Electronic Arts implemented Allocadia Run Marketing Platform to centralize marketing planning and spend management. The deployment targeted EA's global marketing organization and was intended to better manage marketing budgets and measure campaign ROI across global marketing programs.
The implementation of Allocadia Run Marketing Platform focused on core Run Marketing Platform capabilities including marketing planning, budget management, spend tracking, campaign-level ROI measurement, and consolidated reporting. Configuration emphasized centralized budget ownership and standardized planning workflows across regions, aligning marketing financial controls with campaign planning processes. The rollout framed governance around unified budget governance and reporting for EA's marketing function, reinforcing spend visibility and measurement across global programs.
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Humana | Insurance | 95500 | $83.1B | United States | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2017 | n/a |
In 2017 Humana implemented Allocadia Run Marketing Platform. The Allocadia Run Marketing Platform was introduced as a Run Marketing Platform into Humana's marketing and communication technology ecosystem to centralize marketing planning and funding operations.
At Humana the platform was configured to support marketing financial planning processes, budget allocation and planning, campaign-level cost tracking, resource allocation and planning workflows, and marketer-facing reporting and forecasting functions typical of a Run Marketing Platform. Configuration and operational ownership were aligned with product management responsibilities for platform day-to-day business management, including user support and issue resolution.
The deployment operated alongside Unica, Acoustic, Adobe Experience Cloud, Salesforce Marketing Cloud and Service Cloud, Smart Communications, Aprimo, and Workfront as part of Humana's broader marketing stack, enabling coordinated planning between planning and execution systems. Operational coverage included the marketing technology and marketing CRM product management teams, supporting marketing operations, campaign management, and communications functions across the enterprise.
Governance and rollout followed Humana's product management model, where product managers maintained strategic planning, roadmap definition, project delivery, messaging compliance adherence, and ongoing platform stewardship. The implementation emphasized embedding Allocadia Run Marketing Platform into established workflows for message fulfillment, audience selection, and digital asset coordination while working within the existing marketing and communications technology governance framework.
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Microsoft | Professional Services | 228000 | $320.0B | United States | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2016 | n/a |
In 2016 Microsoft implemented Allocadia Run Marketing Platform, a Run Marketing Platform, to centralize and manage marketing planning and budgeting across its global marketing organization. The deployment targeted corporate and regional marketing teams and was positioned to standardize marketing planning processes used across multiple regions.
The implementation provisioned core Run Marketing Platform capabilities for marketing planning, program and campaign budgeting, forecast management, and marketing performance management. Microsoft configured budget governance and approval workflows, standardized planning templates and allocation practices, and instrumented program-level budget controls to support enterprise budget transparency.
Operational scope emphasized global rollout across Microsoft marketing regions, with governance changes to centralize budget oversight and align marketing and finance planning workflows. The Allocadia Run Marketing Platform implementation focused on budget governance and marketing performance management as the primary functional outcomes for the organization.
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Rogers Communications | Communications | 24000 | $20.6B | Canada | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2018 | n/a |
In 2018, Rogers Communications implemented Allocadia Run Marketing Platform to centralize marketing budgeting and improve planning across its Canadian marketing teams. Allocadia Run Marketing Platform was adopted as a Marketing Automation solution to establish a consolidated planning layer for regional budget processes and to enable consistent performance tracking across Canada.
The implementation concentrated on marketing budget planning and performance tracking, with configuration focused on budget allocation workflows, spend tracking, and performance dashboards consistent with Marketing Automation capabilities. The deployment configured plan hierarchies and approval workflows to align national and regional marketing plans, and it embedded standardized planning terminology and reporting views to improve cross-team visibility.
Operational coverage was explicitly regional within Canada, affecting Rogers Communications marketing departments responsible for commercial and consumer segments. Governance changes accompanied the rollout, including centralized budget stewardship, defined cadence for planning cycles, and role based access controls to support controlled approvals and version management. The stated outcome was a centralized budgeting and planning capability at Rogers Communications that improved planning consistency and regional performance tracking through Allocadia Run Marketing Platform.
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Workday | Professional Services | 20588 | $9.6B | United States | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2017 | n/a |
In 2017, Workday implemented Allocadia Run Marketing Platform as a Marketing Automation solution to standardize marketing planning and budgeting across the company. The implementation targeted marketing finance and planning, aligning planning cycles and budget ownership to a single platform, Allocadia Run Marketing Platform.
The deployment emphasized configuration of planning and budgeting capabilities, including centralized planning templates, budget allocation workflows, and campaign level budget tracking to support consistent ROI measurement and budget oversight. Workday configured Allocadia Run Marketing Platform to enforce common budgeting taxonomies and planning cadence, enabling standardized plan harmonization and spend governance across marketing teams.
Operational coverage included marketing finance and planning functions across Workday, extending to budget owners and marketing operations stakeholders responsible for forecasting and campaign spend. The work focused on embedding allocation and measurement workflows into existing marketing planning processes, improving visibility into budget positions and campaign level ROI calculations.
Governance changes accompanied the rollout, with standardized approval gates and ongoing budget oversight processes introduced to ensure consistent application of planning rules. Outcomes cited by customer references include improved ROI measurement and stronger budget oversight as direct objectives of the Allocadia Run Marketing Platform deployment.
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Buyer Intent: Companies Evaluating Allocadia Run Marketing Platform
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Allocadia Run Marketing Platform Coverage
Allocadia Run Marketing Platform is a Marketing Automation solution from Allocadia.
Companies worldwide use Allocadia Run Marketing Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Microsoft, Humana, Rogers Communications, Workday and Electronic Arts are recorded users of
Allocadia Run Marketing Platform for Marketing Automation.
Companies using Allocadia Run Marketing Platform are most concentrated in Professional Services, Insurance and Communications, with adoption spanning over 21 industries.
Companies using Allocadia Run Marketing Platform are most concentrated in United States and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Allocadia Run Marketing Platform across Americas, EMEA, and APAC.
Companies using Allocadia Run Marketing Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 100%.
Customers of Allocadia Run Marketing Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Allocadia Run Marketing Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.