List of Allocadia Run Marketing Platform Customers
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Since 2010, our global team of researchers has been studying Allocadia Run Marketing Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Allocadia Run Marketing Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Allocadia Run Marketing Platform for Marketing Automation include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, Humana, a United States based Insurance organisation with 65680 employees and revenues of $117.76 billion, Rogers Communications, a Canada based Communications organisation with 24000 employees and revenues of $20.60 billion, Workday Inc, a United States based Professional Services organisation with 20515 employees and revenues of $8.45 billion, Electronic Arts, a United States based Media organisation with 14500 employees and revenues of $7.50 billion and many others.
Contact us if you need a completed and verified list of companies using Allocadia Run Marketing Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Allocadia Run Marketing Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Electronic Arts | Media | 14500 | $7.5B | United States | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2015 | n/a |
In 2015, Electronic Arts implemented Allocadia Run Marketing Platform to centralize marketing planning and spend management. The deployment targeted EA's global marketing organization and was intended to better manage marketing budgets and measure campaign ROI across global marketing programs.
The implementation of Allocadia Run Marketing Platform focused on core Run Marketing Platform capabilities including marketing planning, budget management, spend tracking, campaign-level ROI measurement, and consolidated reporting. Configuration emphasized centralized budget ownership and standardized planning workflows across regions, aligning marketing financial controls with campaign planning processes. The rollout framed governance around unified budget governance and reporting for EA's marketing function, reinforcing spend visibility and measurement across global programs.
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Humana | Insurance | 65680 | $117.8B | United States | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2017 | n/a |
In 2017 Humana implemented Allocadia Run Marketing Platform. The Allocadia Run Marketing Platform was introduced as a Run Marketing Platform into Humana's marketing and communication technology ecosystem to centralize marketing planning and funding operations.
At Humana the platform was configured to support marketing financial planning processes, budget allocation and planning, campaign-level cost tracking, resource allocation and planning workflows, and marketer-facing reporting and forecasting functions typical of a Run Marketing Platform. Configuration and operational ownership were aligned with product management responsibilities for platform day-to-day business management, including user support and issue resolution.
The deployment operated alongside Unica, Acoustic, Adobe Experience Cloud, Salesforce Marketing Cloud and Service Cloud, Smart Communications, Aprimo, and Workfront as part of Humana's broader marketing stack, enabling coordinated planning between planning and execution systems. Operational coverage included the marketing technology and marketing CRM product management teams, supporting marketing operations, campaign management, and communications functions across the enterprise.
Governance and rollout followed Humana's product management model, where product managers maintained strategic planning, roadmap definition, project delivery, messaging compliance adherence, and ongoing platform stewardship. The implementation emphasized embedding Allocadia Run Marketing Platform into established workflows for message fulfillment, audience selection, and digital asset coordination while working within the existing marketing and communications technology governance framework.
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Microsoft | Professional Services | 221000 | $243.0B | United States | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2016 | n/a |
In 2016 Microsoft implemented Allocadia Run Marketing Platform, a Run Marketing Platform, to centralize and manage marketing planning and budgeting across its global marketing organization. The deployment targeted corporate and regional marketing teams and was positioned to standardize marketing planning processes used across multiple regions.
The implementation provisioned core Run Marketing Platform capabilities for marketing planning, program and campaign budgeting, forecast management, and marketing performance management. Microsoft configured budget governance and approval workflows, standardized planning templates and allocation practices, and instrumented program-level budget controls to support enterprise budget transparency.
Operational scope emphasized global rollout across Microsoft marketing regions, with governance changes to centralize budget oversight and align marketing and finance planning workflows. The Allocadia Run Marketing Platform implementation focused on budget governance and marketing performance management as the primary functional outcomes for the organization.
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Communications | 24000 | $20.6B | Canada | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2018 | n/a |
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Professional Services | 20515 | $8.4B | United States | Allocadia | Allocadia Run Marketing Platform | Marketing Automation | 2017 | n/a |
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Buyer Intent: Companies Evaluating Allocadia Run Marketing Platform
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