List of Amadeus Digital Media for Hotels Customers
Madrid, 28027,
Spain
Since 2010, our global team of researchers has been studying Amadeus Digital Media for Hotels customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Amadeus Digital Media for Hotels for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Amadeus Digital Media for Hotels for Marketing Automation include: Millennium Hotels, a United Kingdom based Leisure and Hospitality organisation with 7416 employees and revenues of $1.31 billion, One King West Hotel & Residence, a Canada based Leisure and Hospitality organisation with 250 employees and revenues of $20.0 million, The Originals, a France based Leisure and Hospitality organisation with 75 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using Amadeus Digital Media for Hotels, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Amadeus Digital Media for Hotels customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Millennium Hotels | Leisure and Hospitality | 7416 | $1.3B | United Kingdom | Amadeus IT Group | Amadeus Digital Media for Hotels | Marketing Automation | 2024 | n/a |
In 2024, Millennium Hotels deployed Amadeus Digital Media for Hotels in the Marketing and Advertising category to run a London-focused full-funnel digital media campaign. The campaign launched in April 2024 and targeted paid search, social and display channels with the explicit objective of driving direct bookings and increasing brand.com revenue across the EMEA region.
The implementation of Amadeus Digital Media for Hotels centered on campaign orchestration across paid search, social and display, with configuration for audience segmentation, creative rotation and conversion tracking to support direct booking attribution. Amadeus Digital Media for Hotels served as the central media management and reporting layer, enabling consolidated campaign measurement and optimization workflows typical of marketing and advertising platforms.
Operational responsibility sat with marketing and digital advertising teams, with the rollout scoped to London as the primary market and EMEA as the engagement region. The initiative delivered explicit outcomes, recording a 9% year over year increase in brand.com revenue and a 49% increase in non-paid visits, while preserving an emphasis on direct booking performance and media-driven traffic acquisition.
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One King West Hotel & Residence | Leisure and Hospitality | 250 | $20M | Canada | Amadeus IT Group | Amadeus Digital Media for Hotels | Marketing Automation | 2022 | n/a |
In 2022, One King West Hotel & Residence deployed Amadeus Digital Media for Hotels as a Digital Advertising solution to support direct booking acquisition and channel mix management. The implementation explicitly paired Amadeus Digital Media for Hotels with the hotel’s iHotelier booking engine, establishing a marketing-to-booking workflow for campaign-driven traffic and attribution.
The implementation focused on targeted PPC and display campaign orchestration, audience segmentation and bid-driven media placement typical of Digital Advertising platforms, with measurement and reporting aligned to direct channel performance. Integration with iHotelier provided the linkage for booking attribution and promotional delivery, enabling marketing and revenue stakeholders to tie media exposure to Brand.com conversions.
Operationally the deployment launched across North America in 2022 and was managed by the hotel’s marketing and revenue teams to reshape channel mix and push direct bookings. The deployment produced material commercial outcomes that were recorded by the customer, including a 16% year over year increase in direct bookings and a 57% uplift in revenue per booking on Brand.com.
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The Originals | Leisure and Hospitality | 75 | $10M | France | Amadeus IT Group | Amadeus Digital Media for Hotels | Marketing Automation | 2024 | n/a |
In 2024, The Originals deployed Amadeus Digital Media for Hotels to run an award winning YouTube video marketing campaign. The deployment used Amadeus Digital Media for Hotels as part of a marketing/digital advertising program focused on upper funnel awareness and prospecting across Europe.
Implementation centered on video creative management, audience segmentation, campaign orchestration, and automated media buying workflows typical of digital advertising platforms. The configuration emphasized prospecting audiences and upper funnel reach, with iterative creative testing and media schedule optimization to sustain awareness into conversion pathways.
Operational coverage aligned marketing and commercial teams across The Originals properties in Europe, linking YouTube engagement signals to booking outcomes and revenue reporting for measurement. Campaign measurement correlated ad exposure with direct booking metrics, allowing marketing operations to attribute demand generation activity to commercial results.
Governance relied on centralized campaign planning and staged rollout of creative variants, with marketing operations overseeing targeting rules and performance reviews. The initiative produced documented outcomes in the Amadeus case study, including a 54% increase in bookings and a 58.5% increase in revenue, demonstrating the linkage between the Amadeus Digital Media for Hotels deployment, marketing/digital advertising execution, and hotel revenue performance.
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