List of Ambition SPM Customers
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United States
Since 2010, our global team of researchers has been studying Ambition SPM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ambition SPM for Sales Performance Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ambition SPM for Sales Performance Management include: Payroc LLC, a United States based Banking and Financial Services organisation with 430 employees and revenues of $118.0 million, PatientPop Inc., a United States based Professional Services organisation with 500 employees and revenues of $100.0 million, National Business Capital & Services Inc., a United States based Banking and Financial Services organisation with 118 employees and revenues of $38.0 million and many others.
Contact us if you need a completed and verified list of companies using Ambition SPM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the SPM software purchases.
The Ambition SPM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of SPM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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National Business Capital & Services Inc. | Banking and Financial Services | 118 | $38M | United States | Ambition | Ambition SPM | Sales Performance Management | 2017 | n/a |
In 2017, National Business Capital & Services Inc. implemented Ambition SPM to track, display, and drive Salesforce KPIs. Ambition SPM serves as the company Sales Performance Management platform, centralizing real time dashboards, scorecards, and leaderboards that surface opportunity and activity metrics sourced from Salesforce.
Configuration centered on KPI alignment and operational coaching, with scorecards, thresholds, alerts, and leaderboard views configured to support daily and weekly sales management rhythms. The implementation integrated directly with Salesforce as the authoritative data source, mapping opportunity stages, closed won outcomes, and activity records into Ambition SPM visualizations and coaching triggers. Operational scope focused on sales operations and front line sales teams, with governance defined around cadence for scorecard updates and role based access to dashboards to maintain consistent KPI definitions.
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PatientPop Inc. | Professional Services | 500 | $100M | United States | Ambition | Ambition SPM | Sales Performance Management | 2019 | n/a |
In 2019, PatientPop Inc. implemented Ambition SPM to centralize Sales Performance Management for its inside sales organization. The deployment was driven by Kevin Dorsey, Vice President of Inside Sales and a two-time Ambition customer, who positioned the program to align day to day coaching with broader culture and performance objectives.
The Ambition SPM implementation focused on Sales Performance Management capabilities including configurable performance dashboards, individual and team scorecards, leaderboards, goal and quota management, gamification elements, and structured coaching workflows. Configurations emphasized automated score calculations and real-time performance telemetry, with role-specific views for front-line reps and sales managers to support cadence-based coaching and activity accountability.
Governance and rollout were organized under sales leadership, with a phased deployment across the inside sales function and standardized KPI definitions to drive consistent measurement. Operational adoption centered on embedding Ambition SPM into weekly coaching, manager one on ones, and sales huddles, with training and change management led by the VP of Inside Sales to reinforce a performance and coaching culture.
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Payroc LLC | Banking and Financial Services | 430 | $118M | United States | Ambition | Ambition SPM | Sales Performance Management | 2019 | n/a |
In 2019, Payroc LLC implemented Ambition SPM to centralize Sales Performance Management for its B2B sales organization, aligning frontline sellers and managers around activity-driven conversion goals. The deployment targeted sales reps and frontline managers, embedding performance dashboards and activity scorecards to make call volume, lead progression, and opportunity velocity visible to coaching workflows.
Ambition SPM was configured to emphasize activity tracking and coaching cadence, with scorecards and leaderboards used to drive weekly and monthly performance reviews. Functional capabilities implemented included call activity monitoring, conversion tracking from lead to opportunity, and manager-driven check-ins that formalized coaching touchpoints and rep accountability.
Operational coverage focused on the commercial sales function, with regularly scheduled manager check-ins used to accelerate lead to opportunity conversion and to monitor month-over-month activity growth. The implementation emphasized shortening deal cycles and increasing seller engagement, using Ambition SPM to instrument call volume and conversion diagnostics across the sales team.
Outcomes reported from the Ambition SPM deployment in 2019 show calls increased 150 percent from the start of 2019 to the end, with steady month-over-month growth averaging about eight percent lifts each month. Payroc converted leads to active opportunities at four times the average rate for B2B sales, achieving an average six percent lift every month in 2019, and regularly scheduled coaching contributed to sales reps closing at fifty percent higher rates than average B2B sales reps.
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Buyer Intent: Companies Evaluating Ambition SPM
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