List of AppFollow Customers
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Since 2010, our global team of researchers has been studying AppFollow customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased AppFollow for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using AppFollow for Customer Experience include: Standard Bank, a South Africa based Banking and Financial Services organisation with 51000 employees and revenues of $12.00 billion, Roku, a United States based Media organisation with 3600 employees and revenues of $3.13 billion, Miro, a United States based Professional Services organisation with 1500 employees and revenues of $480.0 million and many others.
Contact us if you need a completed and verified list of companies using AppFollow, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The AppFollow customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Miro | Professional Services | 1500 | $480M | United States | AppFollow | AppFollow | Customer Experience | 2019 | n/a |
In 2019, Miro's cross device product team adopted AppFollow to centralize mobile app reviews and begin structured ASO work, positioning AppFollow within an App Reputation Management workflow for product support and ASO. The team used AppFollow to ingest reviews from iOS, Android and Microsoft Store, and to forward review content into Zendesk for ticketed response and tracking.
AppFollow was configured as a central review aggregation and response platform, enabling a unified review inbox, review tagging and prioritization, and a routed workflow into Zendesk for product support actions. The implementation supported multilingual review capture and multi store coverage consistent with global product support and ASO needs, and the team iterated their ASO strategy using AppFollow alongside ongoing response operations.
Integration work focused on forwarding reviews into Zendesk, creating a closed loop between customer feedback and product support workflows, and establishing response cadence for mobile channels. Operationally the deployment was scoped to Miro's cross device product team with a global remit for product support and ASO, and AppFollow was used from early 2019 to respond to hundreds of mobile app reviews while the team refined ASO processes and response governance.
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Roku | Media | 3600 | $3.1B | United States | AppFollow | AppFollow | Customer Experience | 2022 | n/a |
In 2022 Roku implemented AppFollow to manage app store reviews and accelerate responses for customer support / CX across global app stores. Roku began working with AppFollow’s success team in March 2022 to operationalize review management and automation specifically for customer experience workflows.
The deployment concentrated on AppFollow review management and automation capabilities, configured with auto-tags, response templates, and auto-reply drafts. Functional modules implemented include review ingestion and triage, automated tagging to classify feedback, template-driven response libraries, and draft automation to speed agent responses and maintain consistency across stores.
Operational coverage targeted Roku customer support and CX teams globally, integrating AppFollow with app store review feeds and reply workflows. Governance and rollout were coordinated with AppFollow’s success team starting March 2022, standardizing tagging taxonomies and template governance; Roku reported that Google Play reply rates increased from about 2 to 6 percent up to 35 to 50 percent and estimated time savings of 4 to 5 hours per week through auto-tags, templates and auto-reply drafts.
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Standard Bank | Banking and Financial Services | 51000 | $12.0B | South Africa | AppFollow | AppFollow | Customer Experience | 2023 | n/a |
In 2023 Standard Bank implemented AppFollow for customer support / CX to automate review management on its mobile app in South Africa. The deployment centralized AppFollow’s AI-powered review management to accelerate customer service workflows for app store feedback and in-app review channels.
AppFollow was configured to operate core capabilities including automated response generation, auto-tagging of reviews, and sentiment-oriented routing for customer support teams. Configuration work focused on response templates, tagging rules, and AI moderation settings to enable high-volume automated handling while preserving escalation paths for exceptions.
Operational coverage targeted the bank’s mobile app customer support and CX functions in South Africa, with AppFollow answering roughly 80% of reviews by AI and auto-tagging about 90% of incoming feedback. Standard Bank reports a 646% increase in thumbs-up ratings and an approximate CSAT near 50%, outcomes that the bank attributes to faster self-service and higher engagement through AppFollow’s review management capabilities.
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