List of AppsFlyer Protect360 Customers
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Since 2010, our global team of researchers has been studying AppsFlyer Protect360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased AppsFlyer Protect360 for AML, Fraud and Compliance from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using AppsFlyer Protect360 for AML, Fraud and Compliance include: STARZPLAY, a United Arab Emirates based Media organisation with 300 employees and revenues of $101.0 million, Fetch Rewards, a United States based Professional Services organisation with 550 employees and revenues of $20.0 million, Pixonic Cyprus, a Cyprus based Media organisation with 200 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using AppsFlyer Protect360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The AppsFlyer Protect360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Fetch Rewards | Professional Services | 550 | $20M | United States | AppsFlyer | AppsFlyer Protect360 | AML, Fraud and Compliance | 2019 | n/a |
In 2019 Fetch Rewards deployed AppsFlyer Protect360 to block real-time and post-attribution install fraud for its shopping rewards app, addressing campaign quality and user acquisition risk in North America. The implementation centered on AppsFlyer Protect360 and targeted a marketing and user acquisition use case, aligning detection rules to both real-time prevention and post-attribution signal analysis to reduce fraudulent attribution and wasted spend.
Configuration work focused on Protect360 detection capabilities, including real-time fraud blocking, post-attribution filtering, and campaign quality scoring that informed acquisition gating. The implementation tailored rule thresholds and automated alerting to the shopping rewards product profile, and operationalized post-attribution workflows to identify and quarantine suspicious installs for downstream review.
Operational scope covered Fetch Rewards marketing and user acquisition teams across North America, with the solution applied to campaign-level quality assessment and fraud cost reduction activities. Governance practices were adapted to include fraud signal review in campaign validation, and process changes routed flagged installs into a centralized investigation workflow to maintain campaign quality control.
Measured outcomes reported in a follow-up AppsFlyer study showed that Protect360 blocked hundreds of thousands of fraudulent installs and produced approximately $750,000 in savings over a 12-month period, reflecting reduced fraudulent attribution and lower UA budget leakage. The deployment emphasized continuous monitoring and rule tuning as ongoing operational controls to sustain campaign quality.
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Pixonic Cyprus | Media | 200 | $12M | Cyprus | AppsFlyer | AppsFlyer Protect360 | AML, Fraud and Compliance | 2018 | n/a |
In 2018, Pixonic Cyprus activated AppsFlyer Protect360 to detect and block sophisticated user acquisition fraud for its gaming titles War Robots and Dino Squad as part of a user acquisition / marketing fraud-protection deployment in the EMEA region. AppsFlyer Protect360 became the primary fraud-protection control for mobile attribution covering Pixonic campaign traffic across app install funnels.
The implementation leveraged AppsFlyer Protect360 automated real-time fraud detection and blocking capabilities, applying attribution analysis and anomaly detection workflows to flag suspicious installs and click patterns. Configuration emphasized campaign-level monitoring, signal correlation for install validation, and automated blocking and filtering of identified fraudulent sources, aligning with standard user acquisition control flows for mobile gaming.
Operational coverage focused on Pixonic marketing and user acquisition teams managing UA spend for War Robots and Dino Squad across EMEA, with Protect360 alerts fed into campaign controls and whitelist blacklisting processes. Governance centered on centralized monitoring of Protect360 detections and iterative adjustments to campaign sources based on detected fraud signals. According to the vendor case study, Pixonic eliminated over $1M in fraudulent ad spend in 2018.
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STARZPLAY | Media | 300 | $101M | United Arab Emirates | AppsFlyer | AppsFlyer Protect360 | AML, Fraud and Compliance | 2020 | n/a |
In 2020 STARZPLAY implemented AppsFlyer Protect360 to protect user-acquisition campaigns and improve attribution for its MENA streaming app, aligning the deployment with marketing / user acquisition goals. AppsFlyer Protect360 was adopted as the anti-fraud and attribution module within STARZPLAYs broader AppsFlyer adoption in 2020, and the narrative centers on mobile attribution and campaign protection for the EMEA/MENA region.
The implementation configured AppsFlyer Protect360 capabilities for real-time fraud detection and install attribution, with configuration focused on campaign-level signal ingestion, fraud rule sets, and channel-level attribution reporting. STARZPLAY used AppsFlyer Protect360 alongside AppsFlyer attribution features to instrument install events, map ad network parameters to internal campaign taxonomies, and surface protected attribution metrics to marketing dashboards.
Operational coverage targeted STARZPLAYs user acquisition teams and campaign managers for the MENA streaming app, supporting cross-channel paid acquisition workflows and channel attribution reconciliation. The deployment emphasized attribution governance and campaign protection workflows, feeding normalized channel-level attribution into marketing planning and bid management processes.
Governance was framed around centralized attribution and campaign-protection ownership within the marketing organization as part of the 2020 AppsFlyer adoption. Outcomes stated in vendor documentation include a reduction in cost per install by 15% and a 40% improvement in channel-level attribution accuracy after AppsFlyer Protect360 and the wider AppsFlyer implementation.
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