List of Aprimo Campaign Customers
Aprimo
230 W Monroe Street, Suite 1200,
Chicago, 60606, IL,
United States
Chicago, 60606, IL,
United States
1 877-794-8556
Professional Services
500
$90M
Since 2010, our global team of researchers has been studying Aprimo Campaign customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Aprimo Campaign for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Aprimo Campaign for Marketing Automation include: Boston Scientific Corp, a United States based Life Sciences organisation with 53000 employees and revenues of $16.74 billion, Decathlon France, a France based Retail organisation with 105000 employees and revenues of $15.50 billion, Banco Bci, a Chile based Banking and Financial Services organisation with 11209 employees and revenues of $3.19 billion, Volvo Construction Equipment United States, a United States based Manufacturing organisation with 1600 employees and revenues of $1.80 billion, TSB Bank, a United Kingdom based Banking and Financial Services organisation with 5592 employees and revenues of $1.38 billion and many others.
Contact us if you need a completed and verified list of companies using Aprimo Campaign, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Aprimo Campaign customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Banco Bci | Banking and Financial Services | 11209 | $3.2B | Chile | Aprimo | Aprimo Campaign | Marketing Automation | 2011 | n/a |
In 2011, Banco Bci implemented Aprimo Campaign to support Campaign Management for its CRM and customer experience functions. Aprimo Campaign was provisioned to centralize multichannel campaign planning and execution within the customer experience area, aligning the application with the bank's CRM campaign workflows and outreach objectives.
The implementation emphasized Campaign Management capabilities typical for banking CRM, including audience segmentation, multichannel orchestration, campaign scheduling, and campaign reporting and analytics. Aprimo Campaign was configured to support campaign design and execution processes and to provide a single point of control for campaign lifecycle activities across channels used by the customer experience team.
Governance and rollout were led by a campaign management analyst responsible for defining evaluation criteria and assessing market tools, the analyst evaluated Aprimo alongside IBM Unica, ORACLE Siebel, and SAS as part of the vendor selection process. Operational ownership resided with the customer experience and CRM teams at Banco Bci, with the implementation scoped to standardize campaign workflows and establish centralized campaign governance.
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Boston Scientific Corp | Life Sciences | 53000 | $16.7B | United States | Aprimo | Aprimo Campaign | Marketing Automation | 2010 | n/a |
In 2010, Boston Scientific Corp implemented Aprimo Campaign in the Campaign Management category to centralize marketing campaign planning and creative production workflows. The deployment configured Aprimo Campaign to manage campaign planning, scheduling, workflow orchestration, approval routing, and creative asset lifecycle management across marketing and creative operations.
The implementation integrated Aprimo Campaign with Adobe Experience Manager and Adobe Campaign and connected to a Teamsite Content Management System to enable synchronized content staging and campaign execution. Creative toolchain integration included Adobe Dreamweaver, Adobe Photoshop and HTML asset imports, with Microsoft Office products used for briefs and collateral exchange. Key functional modules configured were campaign planning and calendar, workflow orchestration, digital asset management and approval processes, supporting marketing and creative teams. Governance established standardized campaign workflows, approval gates and asset metadata conventions to streamline cross tool orchestration and handoffs between creative production and campaign operations.
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British International School Abu Dhabi | Education | 309 | $31M | United Arab Emirates | Aprimo | Aprimo Campaign | Marketing Automation | 2021 | n/a |
In 2021 British International School Abu Dhabi implemented Aprimo Campaign, a Campaign Management application, on their website. The implementation placed Aprimo Campaign at the center of digital campaign orchestration and content publishing for the school’s public web channels. Functional capabilities implemented include campaign planning and scheduling, creative asset management, approval workflows and channel level publishing controls.
The deployment connected Aprimo Campaign directly to the website content pipeline to enable scheduled publishing and consistent campaign metadata across web pages. Governance emphasized template based campaign lifecycles, version control for creative assets and approval gates to standardize public communications. Configuration focused on predefined campaign templates and automated publish schedules to streamline online communications workflows.
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British International School of Boston | Education | 70 | $10M | United States | Aprimo | Aprimo Campaign | Marketing Automation | 2021 | n/a |
In 2021, British International School of Boston deployed Aprimo Campaign as its Marketing Automation solution on the school website. The deployment centers on campaign orchestration and content workflow to support marketing, admissions communications, and parent engagement, with Aprimo Campaign used for campaign scheduling, approval workflows, and digital asset organization tied to web content delivery.
The architecture is web facing and configured to publish campaign content directly to the institutional website, with workflow orchestration for content creation, review, and publishing across marketing and admissions teams. Operational scope is focused on marketing and admissions functions at the United States campus, supporting segmented outreach and end to end campaign lifecycle management. Governance introduced role based responsibilities and approval gates for campaign authors and approvers, aligning marketing operations with school communications processes.
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Decathlon France | Retail | 105000 | $15.5B | France | Aprimo | Aprimo Campaign | Marketing Automation | 2016 | n/a |
In 2016, Decathlon France implemented Aprimo Campaign as part of its Marketing Automation stack to operationalize one-to-one and country-level marketing communications. Aprimo Campaign was positioned to support direct and digital marketing managers and country managers in defining and executing personalized communication strategies.
Implementation centered on core Marketing Automation capabilities including campaign management workflows, audience segmentation for one-to-one communications, and analytics-driven campaign reporting. Configuration work emphasized functional support processes enabling country teams to run campaigns, capture and develop customer knowledge, and apply statistical analysis to optimize messaging.
The deployed environment operated in coordination with Salesforce Marketing Cloud, reflecting a multi-tool campaign management ecosystem where Aprimo Campaign served specific automation and orchestration roles. Operational coverage explicitly targeted country-level marketing organizations, with centralized functional support provided from the direct and digital marketing team in Lille to assist countries in implementation and rollout.
Governance included establishing statistical analysis routines to feed segmentation and campaign refinement, functional support procedures for campaign management tools, and internal communication channels to disseminate best practices. Competitive and technological monitoring was maintained to inform ongoing use of Aprimo Campaign and related Marketing Automation processes.
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Education | 22000 | $1.2B | United Kingdom | Aprimo | Aprimo Campaign | Marketing Automation | 2021 | n/a |
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Education | 10 | $1M | United States | Aprimo | Aprimo Campaign | Marketing Automation | 2021 | n/a |
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Education | 300 | $67M | United States | Aprimo | Aprimo Campaign | Marketing Automation | 2025 | n/a |
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Banking and Financial Services | 5592 | $1.4B | United Kingdom | Aprimo | Aprimo Campaign | Marketing Automation | 2013 | n/a |
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Manufacturing | 1600 | $1.8B | United States | Aprimo | Aprimo Campaign | Marketing Automation | 2025 | n/a |
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Buyer Intent: Companies Evaluating Aprimo Campaign
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Aprimo Campaign Coverage
Aprimo Campaign is a Marketing Automation solution from Aprimo.
Companies worldwide use Aprimo Campaign, from small firms to large enterprises across 21+ industries.
Organizations such as Boston Scientific Corp, Decathlon France, Banco Bci, Volvo Construction Equipment United States and TSB Bank are recorded users of
Aprimo Campaign for Marketing Automation.
Companies using Aprimo Campaign are most concentrated in Life Sciences, Retail and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using Aprimo Campaign are most concentrated in United States, France and Chile, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Aprimo Campaign across Americas, EMEA, and APAC.
Companies using Aprimo Campaign range from small businesses with 0-100 employees - 20%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 40%.
Customers of Aprimo Campaign include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Aprimo Campaign customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.