List of Aprimo Plan and Spend Customers
Chicago, 60606, IL,
United States
Since 2010, our global team of researchers has been studying Aprimo Plan and Spend customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Aprimo Plan and Spend for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Aprimo Plan and Spend for Marketing Automation include: Elevance Health, formerly Anthem, Inc, a United States based Insurance organisation with 104900 employees and revenues of $171.34 billion, AT&T, a United States based Communications organisation with 146040 employees and revenues of $122.43 billion, Bank of America, a United States based Banking and Financial Services organisation with 213000 employees and revenues of $101.89 billion and many others.
Contact us if you need a completed and verified list of companies using Aprimo Plan and Spend, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the ERP Financial Management software purchases.
The Aprimo Plan and Spend customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of ERP Financial Management software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AT&T | Communications | 146040 | $122.4B | United States | Aprimo | Aprimo Plan and Spend | Marketing Automation | 2018 | n/a |
In 2018, AT&T implemented Aprimo Plan and Spend in its FirstNet brand and communications network. The deployment provisioned Aprimo Plan and Spend to 25 users, and AT&T also contracted Aprimo Productivity Management for the same FirstNet unit in 2018, concentrating on marketing budget controls within the brand.
The Aprimo Plan and Spend deployment functioned as a Marketing Budget Management solution focused on budgeting, plan to spend alignment, budget allocations, approval workflows, and spend tracking modules common to the category. Configuration emphasized user provisioning, role based access controls, approval hierarchy enforcement, and governance processes to align campaign planning and marketing finance workflows. AT&T Aprimo Plan and Spend Marketing Budget Management supported marketing finance and campaign planning business functions within FirstNet and the wider communications network.
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Bank of America | Banking and Financial Services | 213000 | $101.9B | United States | Aprimo | Aprimo Plan and Spend | Marketing Automation | 2018 | n/a |
In 2018, Bank of America implemented Aprimo Plan and Spend for Marketing Budget Management. The Marketing Finance team executed a phased roll-out of the web-based Aprimo Plan and Spend solution to move financial planning off a personal computer-based standalone Access database and into a centralized, web-accessible planning environment. The deployment brought planning and spend processes into a single system used by marketing planners and finance partners.
Aprimo Plan and Spend was configured to centralize budgeting, planning and spend management workflows and provide real-time visibility of financials for marketing stakeholders. Configurations emphasized role-based visibility and concurrent access through a web architecture, and included structured workflows for budget allocation, approvals and expenditure tracking. The implementation aligned with Marketing Budget Management functional needs, supporting consolidated financial reporting and workflow orchestration across planning cycles.
Operational scope initially covered the Marketing Finance team and marketing planning stakeholders, with phased expansions to additional marketing groups during the roll-out. Governance focused on standardized financial data, consolidated reporting and controlled access rules to support coordinated budgeting and spend control. The Strategic Market Manager reported that the deployment expanded visibility of financials, moving from a personal computer-based Access database to a web-based system that created real-time visibility for all users.
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Elevance Health, formerly Anthem, Inc | Insurance | 104900 | $171.3B | United States | Aprimo | Aprimo Plan and Spend | Marketing Automation | 2009 | n/a |
In 2009, Elevance Health, formerly Anthem, Inc implemented Aprimo Plan and Spend for Marketing Budget Management. The deployment targeted marketing operations responsible for materials developed for Medicare Advantage, Medicare Supplement, Employee Group Retiree, Provider, Advertising and Post-Sale Marketing areas, aligning application use with those functional lines of business.
Aprimo Plan and Spend was configured with Aprimo’s Production Management suite to support project intake and launch workflows, role based assignment of tasks, resource scheduling and allocation, project status reporting and centralized troubleshooting workflows. Functional modules in use included production management, project and resource management, and status reporting capabilities consistent with Marketing Budget Management use cases.
Governance centered on role based assignments and standardized reporting across the named marketing areas, establishing consistent operational processes for launching projects, assigning roles, managing resources and escalating production issues. The implementation framed Aprimo Plan and Spend as the primary system for coordinating budget related production activity within Elevance Health marketing operations.
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Buyer Intent: Companies Evaluating Aprimo Plan and Spend
- SMT Betontechniek, a Netherlands based Professional Services organization with 10 Employees
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