List of Aptean Saratoga CRM Customers
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Since 2010, our global team of researchers has been studying Aptean Saratoga CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Aptean Saratoga CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Aptean Saratoga CRM for CRM include: BASF, a Germany based Life Sciences organisation with 111408 employees and revenues of $75.74 billion, ING, a Netherlands based Banking and Financial Services organisation with 60000 employees and revenues of $24.78 billion, Wellpoint, a United States based Insurance organisation with 1000 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using Aptean Saratoga CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Aptean Saratoga CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BASF | Life Sciences | 111408 | $75.7B | Germany | Aptean | Aptean Saratoga CRM | CRM | 2007 | n/a |
In 2007, BASF deployed Aptean Saratoga CRM as an enterprise CRM for its chemicals business in the EMEA region, with the customer listing appearing in 2007 press materials and CDC/CustomerThink coverage around the CDC acquisition. The public listing identifies BASF as a Saratoga CRM customer and situates the implementation within the chemicals vertical and the same timeframe as the 2007 corporate communications. This placement confirms the year and the application name Aptean Saratoga CRM within BASF's published vendor footprint.
Module usage is inferred from Saratoga's chemical industry focus and likely included sales force automation and account-management capabilities, specifically contact and account hierarchies, opportunity tracking, and pipeline management consistent with CRM deployments. Aptean Saratoga CRM would have been configured to support key account workflows and sales coverage models typical for enterprise chemicals sales. Restating the full application name Aptean Saratoga CRM clarifies the relationship BASF Aptean Saratoga CRM CRM Sales and Account Management.
Operational coverage appears centered on Sales and Key Account Management teams across EMEA, reflecting the regional emphasis in press coverage. Governance and rollout specifics are not detailed in the sources, so public materials suggest a centralized enterprise CRM orientation with regional adoption phases to align account management processes. No implementation partner or downstream system integrations are documented in the cited coverage, therefore integration details are not asserted.
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ING | Banking and Financial Services | 60000 | $24.8B | Netherlands | Aptean | Aptean Saratoga CRM | CRM | 2007 | n/a |
In 2007, ING Investment Management implemented Aptean Saratoga CRM to provision a mobile-enabled CRM for advisors across its financial services region. The deployment used Aptean Saratoga CRM as a CRM to deliver real-time access to customer and market data for front-line advisory and client management workflows. ING is identified as the company operating the deployment within its broader banking and financial services organization.
The implementation centered on a mobile client and mobile-enabled access to market data, providing field advisors with synchronized customer profiles and time-sensitive market information. Functional configuration emphasized mobile CRM capabilities and client data access, with contact management and advisory workflow support aligned to sales and relationship management functions. The solution was positioned to support real-time decisioning at the advisor level rather than back-office transaction processing.
Integrations focused on delivering market data feeds and read-access to internal customer records to the mobile client, enabling a single view of customer and market context for advisors in the field. Operational coverage was concentrated on ING Investment Management advisors and regional advisory teams, with rollout governance oriented to mobile access controls and advisor workflow adoption. Training and operational change efforts were reported as part of the mobile rollout to ensure consistent use of Aptean Saratoga CRM across advisory teams.
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Wellpoint | Insurance | 1000 | $250M | United States | Aptean | Aptean Saratoga CRM | CRM | 2007 | n/a |
In 2007, WellPoint implemented Aptean Saratoga CRM as its customer-facing CRM for U.S. health and insurance operations. The deployment positioned Aptean Saratoga CRM to manage member and policyholder interactions across phone, email, and field touchpoints and to support customer service business functions.
Implementation emphasis was on insurance-oriented service and customer management processes, including contact and account management, case and service request management, and contact center workflows. Configuration work reflected insurance data models with policyholder record structures, claims support work queues, workflow automation for service escalations, and role based access controls for customer service and member services teams.
The rollout targeted customer-facing operations in the United States and was announced publicly in 2007, with governance organized around centralized data stewardship and standardized service processes. Operational governance included formalized case routing and resolution workflows, service level orchestration for support teams, and process controls to ensure consistent customer handling across service departments.
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