List of Apteco Orbit Customers
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Since 2010, our global team of researchers has been studying Apteco Orbit customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Apteco Orbit for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Apteco Orbit for Marketing Automation include: Bunting Group, a Germany based Retail organisation with 9500 employees and revenues of $1.90 billion, famila-Handelsmarkt Kiel, a Germany based Retail organisation with 600 employees and revenues of $80.0 million and many others.
Contact us if you need a completed and verified list of companies using Apteco Orbit, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Apteco Orbit customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bunting Group | Retail | 9500 | $1.9B | Germany | Apteco | Apteco Orbit | Marketing Automation | 2023 | Datalab. |
In 2023, the Bünting Group implemented Apteco Orbit for Marketing Analytics as part of a coordinated Apteco suite deployment. The implementation was led in partnership with DataLab. GmbH and targeted the MOIN CARD customer loyalty dataset to establish a data-driven marketing strategy combining demographic, transactional and geographic dimensions.
The technical implementation included Apteco FastStats for analytical segmentation, Apteco PeopleStage for marketing automation, and Apteco Orbit for stakeholder dashboards and reporting. Apteco Orbit was configured to provide role-specific dashboards, for example giving individual store managers visibility into the metrics relevant to their sites, while PeopleStage supported automated campaigns such as welcome flows, birthday gifts and discount allocations tied to loyalty status.
A key integration point was the OpenStreetMaps API, used to geocode customer address records into longitude and latitude coordinates. Geocoded data was joined with registered profile and receipt data to create location-aware customer segments for targeted newsletters, push notifications and location-specific event promotions, and to support complaints management and direct integration with the letter shop for card production and delivery workflows.
Governance and operational rollout focused on improving data quality and operationalizing segmentation, with uniform address syntax enforced to reduce undeliverable communications. The solution is being used across marketing and store operations in the Bünting Group, and outcomes stated by the customer include being able to address a further 27 percent of customers more precisely, enabling relevant location-related information for approximately 97 percent of customers, and informing future strategic location planning and leaflet reduction through location usage analysis.
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famila-Handelsmarkt Kiel | Retail | 600 | $80M | Germany | Apteco | Apteco Orbit | Marketing Automation | 2023 | Datalab. |
In 2023, famila-Handelsmarkt Kiel implemented Apteco Orbit, Apps Category "". The project was executed with Apteco Orbit as the central application and included Apteco FastStats for analytical segmentation and Apteco PeopleStage for automated campaign orchestration, delivered in partnership with DataLab. GmbH for implementation and data transformation work for the Bünting Group.
The implementation focused on combining demographic, transactional and geographic data, using an OpenStreetMaps API integration to geocode customer address records into longitude and latitude. Functional capabilities configured included customer segmentation by registered profile data and receipt data, automated welcome and birthday campaigns, rule-based discount allocation tied to MOIN CARD status and activity, complaints management workflows, and a direct letter shop connection to generate and send customer and employee cards with different statuses.
Operational scope covered the Bünting Group retail footprint and the MOIN CARD loyalty program, supporting targeted location-based communication such as personalized newsletters and push notifications for customers in specific catchment areas. Reporting and operational dashboards were built in Apteco Orbit and tailored to stakeholder roles, for example providing store managers with location-relevant KPIs. The solution is also positioned to support strategic location planning by analyzing customer geographic distribution and distances to existing branches, and to reduce leaflet printing through MOIN CARD usage analysis per location.
Governance and data quality controls were introduced to standardize address syntax and improve database precision and consistency, enabling reliable geocoding and reducing undeliverable communications. DataLab. GmbH implemented the geocoding pipeline, segmentation rules and automation flows while Apteco Orbit provided the reporting and orchestration layer. The Bünting Group reports improved targeting coverage from the geocoding work, with an internal statement that geocoding enabled addressing a further 27% of customers and provided location-related information for around 97% of customers, supporting more relevant, data-driven marketing communications.
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