List of Audiense Affinio Customers
London, EC1V 2DW,
United Kingdom
Since 2010, our global team of researchers has been studying Audiense Affinio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Audiense Affinio for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Audiense Affinio for Marketing Analytics include: Unilever, a United Kingdom based Consumer Packaged Goods organisation with 115964 employees and revenues of $71.27 billion, Lionsgate, a United States based Professional Services organisation with 1448 employees and revenues of $3.60 billion, BBC Studios, a United Kingdom based Media organisation with 2714 employees and revenues of $2.97 billion and many others.
Contact us if you need a completed and verified list of companies using Audiense Affinio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Audiense Affinio customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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BBC Studios | Media | 2714 | $3.0B | United Kingdom | Audiense | Audiense Affinio | Marketing Analytics | 2017 | n/a | In 2017, BBC Studios implemented Audiense Affinio to uncover interest-based audience segments that supported identification of potential partnerships and informed global content and marketing strategy. The deployment served a Marketing Analytics purpose focused on audience segmentation within the marketing process area, with outputs consumed by marketing, content strategy, and partnerships stakeholders to shape planning and targeting decisions. The Audiense Affinio implementation leveraged interest-segmentation and visualization capabilities to generate interest-graph clusters and audience profiles, aligning segmentation artifacts to campaign planning and partner evaluation workflows. Segmentation outputs from Audiense Affinio were embedded into marketing and partnership decision processes to improve audience targeting and planning, and the workstream emphasized operationalizing audience insight for content commissioning and partner identification. | |
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Lionsgate | Professional Services | 1448 | $3.6B | United States | Audiense | Audiense Affinio | Marketing Analytics | 2017 | n/a | In 2017 Lionsgate deployed Audiense Affinio to map audience interests and affinities for its film and television franchises. The deployment was positioned as a Marketing Analytics initiative to deliver audience segmentation and interest profiling to the marketing organization. The implementation used Affinio capabilities for interest and affinity mapping, audience segmentation, cluster visualization, and persona profiling to inform content marketing and audience growth strategies. Audiense Affinio was applied to analyze social graph and interest signals, producing segment visualizations and affinity clusters that supported campaign targeting and editorial planning. Operational ownership rested with Lionsgate marketing teams and content strategy owners, with outputs used for partnership discovery and franchise-level audience planning. The workstream emphasized centralized audience insight, iterative segmentation refinement, and integration of Affinio-derived segments into content planning and partnership scouting workflows to support content marketing, audience growth and partnership discovery. | |
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Unilever | Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | Audiense | Audiense Affinio | Marketing Analytics | 2017 | n/a | In 2017, Unilever implemented Audiense Affinio for Marketing Analytics to analyze consumer interest and affinity clusters in the process area marketing. The engagement targeted audience segmentation workflows intended to inform content and campaign strategies across regions. Audiense Affinio was used to discover interest segments, generate affinity clusters, and visualize audience relationships, enabling segmentation and persona definition for marketing teams. Configuration emphasized mapping cluster outputs to campaign audiences and supporting content personalization use cases through audience profiles and visual analytics. Operational coverage extended across regional marketing teams rather than a single market, with analytics outputs consumed by campaign planning and content teams. Governance focused on embedding segmentation insights into existing marketing planning cycles and defining workflow handoffs from analytics to campaign execution. The implementation enabled Unilever to create more precise audience targeting and personalization by using Audiense Affinio derived segments to inform campaign and content decisions across regions. This work prioritized analytics led audience definition and visualization to support marketing campaign design and execution. |
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