List of Axonom Powertrak Visual CPQ Customers
Minneapolis, 55344, MN,
United States
Since 2010, our global team of researchers has been studying Axonom Powertrak Visual CPQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Axonom Powertrak Visual CPQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Axonom Powertrak Visual CPQ for Configure Price Quote (CPQ) include: Wallenius Wilhelmsen, a Norway based Transportation organisation with 8626 employees and revenues of $5.31 billion, Life Fitness, a United States based Leisure and Hospitality organisation with 2460 employees and revenues of $468.0 million, Middle Atlantic Products, a United States based Education organisation with 14 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Axonom Powertrak Visual CPQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Axonom Powertrak Visual CPQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Life Fitness | Leisure and Hospitality | 2460 | $468M | United States | Axonom | Axonom Powertrak Visual CPQ | Configure Price Quote (CPQ) | 2019 | n/a |
In 2019, Life Fitness implemented Axonom Powertrak Visual CPQ as a Configure Price Quote (CPQ) solution for sales and marketing. The deployment focused on enabling sales and trade show teams in the United States to configure and validate facility equipment layouts in customer facing scenarios.
Life Fitness implemented Powertrak 3D CPQ and virtual reality modules to support interactive configuration, spatial visualization, and layout validation of gym equipment. Axonom Powertrak Visual CPQ enabled three dimensional product configuration and VR visualization capabilities that let teams assemble equipment, adjust spatial layouts, and present immersive designs to customers.
Operational coverage centered on sales configuration and trade show marketing workflows, with the application used during sales meetings and event demonstrations to validate designs and capture customer preferences. The implementation emphasized visualization driven configuration workflows that supported design iteration and client review.
Rollout and customer commentary were documented in a September 2019 CPQ podcast interview, where Life Fitness described the use of Powertrak 3D CPQ and VR to speed design validation and improve customer engagement. Governance and workflow changes prioritized visualization led approval steps and demo ready configurations for sales and trade show personnel.
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Middle Atlantic Products | Education | 14 | $1M | United States | Axonom | Axonom Powertrak Visual CPQ | Configure Price Quote (CPQ) | 2013 | n/a |
In 2013 Middle Atlantic Products deployed Axonom Powertrak Visual CPQ as a Configure Price Quote (CPQ) solution to support sales and quote to order processes for global channel partners and customers. The implementation is described as a sales and CRM focused deployment delivered to partners and customers worldwide using a hosted Visual CPQ model.
The deployment explicitly used the 2D configurator plus CPQ modules within Axonom Powertrak Visual CPQ, implementing a drag and drop rack configurator that produced accurate quotes, single part numbers for designs, CAD exports and shop documentation. Functional capabilities emphasized included interactive 2D configuration, automated quoting and part number generation, and export of manufacturing documentation.
Architecture and integrations centered on the Visual CPQ being hosted and integrated with Salesforce, tying configured designs and quote outputs into CRM and sales quoting workflows. The operational scope covered channel sales and direct customer quoting across the companys partner network and customer base, aligning configuration outputs to downstream order processing.
Governance and rollout were framed around quote to order process alignment for sales and CRM teams, with the case study noting that the solution tightened quote to order and increased average order value.
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Wallenius Wilhelmsen | Transportation | 8626 | $5.3B | Norway | Axonom | Axonom Powertrak Visual CPQ | Configure Price Quote (CPQ) | 2015 | n/a |
In 2015 Wallenius Wilhelmsen launched Axonom Powertrak Visual CPQ as its Configure Price Quote (CPQ) solution to centralize complex tariffs, surcharges and global pricing rules across Europe, the Americas, Oceania and Asia. The implementation was a global sales and CRM quoting deployment, explicitly integrating the Axonom Powertrak Visual CPQ instance with Microsoft Dynamics CRM to unify quote creation and pricing logic with customer records and sales workflows. The program targeted enterprise quoting processes and pricing governance for transportation and logistics commercial teams, consolidating tariff and surcharge calculations into a single CPQ engine to standardize outcomes across regional sales organizations.
Axonom Powertrak Visual CPQ was configured for core CPQ capabilities, including structured price books, rules-based surcharge calculations and quote generation tied to CRM account and opportunity data. The project went live in 2015 as a centralized quoting system, with configuration focused on global pricing rules and automated calculation workflows to reduce manual intervention in quote assembly. Outcomes documented at launch included reduced quote time and 100 percent accurate calculations, reflecting a governance shift toward centralized pricing policy enforcement and automated quoting for sales operations.
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