List of B2M IQ Customer Journey Analytics Customers
İstanbul, 34880,
Turkey
Since 2010, our global team of researchers has been studying B2M IQ Customer Journey Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased B2M IQ Customer Journey Analytics for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using B2M IQ Customer Journey Analytics for Customer Analytics include: Aktif Investment Bank, a Turkey based Banking and Financial Services organisation with 1300 employees and revenues of $4.00 billion, Turk Telekom, a Turkey based Communications organisation with 33224 employees and revenues of $3.39 billion, Avis Greece, a Greece based Transportation organisation with 514 employees and revenues of $425.0 million and many others.
Contact us if you need a completed and verified list of companies using B2M IQ Customer Journey Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The B2M IQ Customer Journey Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aktif Investment Bank | Banking and Financial Services | 1300 | $4.0B | Turkey | B2Metric | B2M IQ Customer Journey Analytics | Customer Analytics | 2023 | n/a |
In 2023, Aktif Investment Bank deployed B2Metric B2M IQ Customer Journey Analytics to support CRM, churn prediction and marketing budget optimization across its operations in Turkey. The deployment leveraged the Customer Analytics application to instrument customer touchpoints and surface predictive signals for retention and credit risk use cases.
The implementation used B2M IQ Customer Journey Analytics functional capabilities including predictive and adaptive learning models, micro-segmentation and churn scoring, with model outputs integrated into CRM workflows and marketing decision processes. Configuration emphasized behavior-driven micro-segmentation, automated churn scoring pipelines and adaptive model retraining to maintain predictive accuracy across digital channels and branch interactions.
Operational scope covered CRM, marketing and risk functions at Aktif Bank in Turkey, where churn scores and segment-level insights were routed to campaign orchestration and risk scoring processes. The vendor case study reports a 36% increase in user retention and improved NPL scoring as outcomes associated with the B2M IQ Customer Journey Analytics deployment.
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Avis Greece | Transportation | 514 | $425M | Greece | B2Metric | B2M IQ Customer Journey Analytics | Customer Analytics | 2023 | n/a |
In 2023, Avis Greece deployed B2M IQ Customer Journey Analytics to embed real time market intelligence into fleet pricing and resale workflows, aligning analytics with commercial decision making. The implementation used the Customer Analytics capability to surface market signals for fleet management and remarketing teams within the transportation business.
The deployment centered on a Car Market Module and anomaly detection models provided by B2Metric, configured to deliver pricing prediction and market intelligence insights. B2M IQ Customer Journey Analytics produced pricing prediction scores, market-intelligence indicators, and anomaly-detection alerts to inform timing and pricing of vehicle disposals. These functional capabilities were delivered as operational analytics outputs intended for pricing orchestration and resale decision support.
Predictive outputs were integrated into Avis Greece fleet pricing and resale decision workflows, operationalizing model scores and anomaly alerts for fleet managers, commercial pricing, and remarketing functions. Usage focused on market intelligence dashboards, pricing prediction pipelines, and automated anomaly signaling to prompt manual or rule-based pricing adjustments and resale actions.
Governance emphasized embedding model outputs into decision workflows and monitoring anomaly alerts to trigger price revisions and remarketing actions. Reported outcomes from the B2M IQ Customer Journey Analytics deployment include an 18% uplift in revenue from used car sales and a reported 50% gain in operational efficiency, attributed to the Car Market Module and anomaly detection models.
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Turk Telekom | Communications | 33224 | $3.4B | Turkey | B2Metric | B2M IQ Customer Journey Analytics | Customer Analytics | 2023 | n/a |
In 2023, Turk Telekom implemented B2M IQ Customer Journey Analytics, a Customer Analytics application, to centralize analytics for CRM and marketing campaign optimization across Turkey. The deployment targeted CRM and marketing functions and positioned B2M IQ Customer Journey Analytics as a customer-level insight layer supporting campaign targeting and measurement.
The implementation used customer journey analytics, uplift modelling for campaign optimization, and micro-segmentation as primary modules, leveraging B2Metric AutoML capabilities described in the case study to operationalize predictive scoring and treatment effect estimation. B2M IQ Customer Journey Analytics was configured to generate campaign propensity and uplift scores, support micro-cohort definition, and enable automated audience selection for campaign orchestration and A/B treatment planning.
Operational coverage focused on marketing campaign workflows and CRM decisioning across Turk Telekom's Turkish operations, with analytics outputs consumed directly in campaign optimization processes. The project delivered a reported 60% increase in campaign efficiency and a 4x improvement in campaign return according to the B2Metric success story, outcomes aligned with the uplift modelling and micro-segmentation use cases implemented.
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