List of Base CRM Customers
Since 2010, our global team of researchers has been studying Base CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Base CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Base CRM for CRM include: Vietnam International Bank, a Vietnam based Banking and Financial Services organisation with 12034 employees and revenues of $8.45 billion, VietJet Air, a Vietnam based Aerospace and Defense organisation with 3850 employees and revenues of $2.33 billion, Cong Ca Phe, a Vietnam based Consumer Packaged Goods organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Base CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Base CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cong Ca Phe | Consumer Packaged Goods | 50 | $5M | Vietnam | Base.vn | Base CRM | CRM | 2024 | n/a |
In 2024, Cộng Cà Phê deployed Base CRM as part of a broader Base Platform rollout to standardize 115 business processes. The deployment targeted the companys retail operations across Vietnam and achieved over 70% system adoption across its stores, improving operational efficiency and governance.
Base CRM was configured to support commercial functions, with inferred usage of CRM modules for contact management, customer interaction tracking, sales pipeline orchestration and campaign workflows to support customer and marketing activities. Configuration emphasized record standardization, activity logging and workflow automation typical of CRM implementations in consumer packaged goods. This positions Cộng Cà Phê Base CRM as a CRM for commercial operations supporting customer and marketing activities.
Operational coverage focused on store level teams and central commercial teams in Vietnam, with rollout governance centered on standardized process definitions and central oversight to drive adoption. Governance work included process documentation and role based access controls to enforce consistent execution across outlets. Outcomes reported in 2025 noted improved operational efficiency and governance as a result of the Base Platform deployment.
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VietJet Air | Aerospace and Defense | 3850 | $2.3B | Vietnam | Base.vn | Base CRM | CRM | 2022 | n/a |
In 2022, VietJet Air deployed Base CRM across Thai Vietjet operations in Thailand to digitalize work, standardize processes, and centralize staff collaboration for more than 1,000 office and flight crew employees. The implementation used the Base.vn platform to extend CRM capabilities into customer facing operations and after sales processes, aligning the Base CRM application with operational workflows across service and coordination between ground and flight teams. Deployment emphasis was on eliminating paper processes and consolidating task and communication flows onto a single platform.
Configuration and functional scope included inferred CRM aligned modules such as contact management, case management, sales pipeline tracking, and collaborative task workflows to support customer engagement and after sales service. The solution was provisioned as a platform instance of Base CRM, providing unified access for office staff and flight crew and enabling standardized processes across sites in Thailand. Governance focused on process standardization and work digitalization, and the project explicitly reduced paper usage and operational costs in Thailand.
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Vietnam International Bank | Banking and Financial Services | 12034 | $8.5B | Vietnam | Base.vn | Base CRM | CRM | 2019 | n/a |
In 2019, Vietnam International Bank is cited by Base.vn as a corporate customer of Base's HRM and e-hiring solutions, and Base CRM usage is inferred for CRM-related sales and service processes within the CRM category. The vendor listing links VIB to Base's platform across a nationwide branch network, indicating the platform footprint extends beyond HR to customer-facing activities such as branch sales and account servicing.
Base CRM in this inferred deployment would center on standard CRM functional modules including contact and lead management, sales pipeline tracking, activity and task management, and basic customer service case handling. Operational scope is focused on customer-facing business functions across VIB's branch network, with governance and process alignment likely emphasizing standardized customer records, consistent sales workflows, and centralized reporting to coordinate branch-level relationship management.
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Buyer Intent: Companies Evaluating Base CRM
- Hecht Kugellager, a Germany based Distribution organization with 28 Employees
- In2assets Property Specialists, a South Africa based Construction and Real Estate company with 30 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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