List of Base Goal Customers
Since 2010, our global team of researchers has been studying Base Goal customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Base Goal for Performance and Goal Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Base Goal for Performance and Goal Management include: Bamboo Airways, a Vietnam based Transportation organisation with 600 employees and revenues of $271.0 million, Decathlon Vietnam, a Vietnam based Retail organisation with 250 employees and revenues of $20.0 million, Goldenpen Vietnam, a Vietnam based Media organisation with 50 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Base Goal, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Base Goal customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bamboo Airways | Transportation | 600 | $271M | Vietnam | Base.vn | Base Goal | Performance and Goal Management | 2021 | n/a |
In 2021, Bamboo Airways appears to have implemented Base Goal as part of a broader Base.vn platform deployment. Base Goal is identified on Base.vn's customer roster and the implementation is aligned to Performance and Goal Management use cases for organizing objectives and employee performance across HR and operations.
The deployment narrative indicates configuration consistent with Performance and Goal Management capabilities, including objective setting and alignment, cascaded goals, periodic performance review workflows, and KPI dashboards for operational and HR oversight. Base Goal was likely configured to support role based access and manager review cycles, with templates and reporting tuned to airline operational and corporate HR rhythms appropriate for a 600 employee organization.
Operational scope appears focused on Bamboo Airways HR and operations functions within Vietnam, managed through centralized administration in the Base.vn platform and rolled out to corporate and operational teams. Concrete go live dates and measurable outcomes are not published in the source, so module usage and benefits are inferred from Base.vn customer listings rather than an explicit Base Goal case study.
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Decathlon Vietnam | Retail | 250 | $20M | Vietnam | Base.vn | Base Goal | Performance and Goal Management | 2021 | n/a |
In 2021 Decathlon Vietnam is listed by Base.vn as a customer and is likely using Base Goal, the vendor’s Performance and Goal Management application, to align retail KPIs and OKRs across stores and teams in Vietnam. This listing indicates deployment of Base Goal within the Base platform rather than a dedicated public case study, so module-level adoption is inferred from vendor materials. The implied operational scope covers store operations, store leadership and district teams, oriented toward aligning measurable objectives between store staff and retail leadership. Base Goal and the Performance and Goal Management category are presented as the central capability for objective setting and KPI tracking in the company’s Vietnam operations.
Configuration and usage are inferred to include goal setting and OKR cycles, KPI dashboards and scorecard monitoring, with workflows for periodic reviews and cascading objectives consistent with Performance and Goal Management implementations. Integrations or connected systems are not specified in public vendor materials and no named integrations are claimed, and governance or rollout specifics are not published. The narrative is grounded in Base.vn’s customer listing for Decathlon Vietnam and specific implementation outcomes, costs or risks are not publicly detailed, so described capabilities reflect likely configuration rather than confirmed results. Base Goal is therefore the indicated application for performance alignment at Decathlon Vietnam according to the cited vendor source.
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Goldenpen Vietnam | Media | 50 | $2M | Vietnam | Base.vn | Base Goal | Performance and Goal Management | 2020 | n/a |
In 2020, GoldenPen Vietnam implemented Base Goal to run OKR and KPI based performance management across the agency. Base Goal, categorized under Performance and Goal Management, was configured to capture organizational objectives, team KPIs, and individual goals, establishing a regular cadence for check ins and quarterly OKR cycles. The implementation centered on HR and agency leadership workflows to align performance planning and review processes.
The deployment integrated Base Goal with Base Work+ apps for check ins, reporting and reward workflows, enabling structured performance conversations and consolidated reporting across the agency in Vietnam. Governance changes included formalizing OKR review cadence, manager check in routines, and reward approval workflows within Base Goal and Base Work+ configurations. The vendor case study reports improved focus, transparency and on time execution within six months.
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Buyer Intent: Companies Evaluating Base Goal
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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