List of Base Reward Customers
Since 2010, our global team of researchers has been studying Base Reward customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Base Reward for Employee Recognition and Rewards Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Base Reward for Employee Recognition and Rewards Management include: Miresto Vietnam, a Vietnam based Leisure and Hospitality organisation with 450 employees and revenues of $8.0 million, CoNG TY Co PHaN HAI BoN BaY, a Vietnam based Transportation organisation with 55 employees and revenues of $6.0 million, Cong Ca Phe, a Vietnam based Consumer Packaged Goods organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Base Reward, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Base Reward customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cong Ca Phe | Consumer Packaged Goods | 50 | $5M | Vietnam | Base.vn | Base Reward | Employee Recognition and Rewards Management | 2024 | n/a |
In 2024, Cong Ca Phe implemented Base Reward as part of a Base.vn-led deployment to digitize operations and standardize over 100 business processes on the Base platform. The deployment used Base Reward within the Employee Recognition and Rewards Management category and was aligned with Base HRM+ and Employee Happiness solutions to centralize HR workflows and formalize recognition programs across the company.
The implementation architecture positioned Base Reward on the Base platform as the primary application layer for employee recognition, with configuration scaled for a 50-employee consumer packaged goods operator in Vietnam. Functional modules implemented or inferred from the deployment included a rewards catalog, point allocation and earning rules, peer-to-peer recognition workflows, manager approval and award issuance, and integration points with HR master data managed in Base HRM+. Governance and rollout emphasized process standardization across HR and operations teams, phased configuration and user enablement, and coordination of recognition policies with existing operational procedures. A published case update appeared in 2025 following the implementation phase.
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CoNG TY Co PHaN HAI BoN BaY | Transportation | 55 | $6M | Vietnam | Base.vn | Base Reward | Employee Recognition and Rewards Management | 2023 | n/a |
In 2023, CoNG TY Co PHaN HAI BoN BaY implemented Base Reward for Employee Recognition and Rewards Management as part of a broader Base.vn deployment to digitalize and standardize operations across its parcel and bureau network in Vietnam. The deployment was publicized in early 2023 and accompanied implementations of Base Work+ and Base HRM+, positioning Base Reward within the vendor's HRM and Employee Happiness suite.
The implementation focused on formalizing recognition and HR workflows, aligning employee profiles and approval chains managed through Base HRM+ and operational task workflows managed through Base Work+. Configuration work prioritized role based administration, standardized approval flows for HR actions, and embedded recognition pathways consistent with Employee Recognition and Rewards Management functionality such as peer to peer acknowledgements and reward issuance tied to personnel records.
Operational coverage spanned HR and local branch operations across the companys parcel and bureau locations, enabling centralized governance of rewards and approvals while maintaining location level activity visibility. Governance changes emphasized centralized administrative controls, standardized process templates for approvals and recognition, and administrative training to enforce consistent use of Base Reward alongside Base Work+ and Base HRM+.
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Miresto Vietnam | Leisure and Hospitality | 450 | $8M | Vietnam | Base.vn | Base Reward | Employee Recognition and Rewards Management | 2022 | n/a |
In 2022, Miresto Vietnam engaged Base.vn to provision Base Reward as part of a broader initiative to build a digital workplace and enterprise HR and work-management environment using Base Work+ and Base HRM+. The engagement targeted deployment across approximately 800 F&B staff in Vietnam and sought to centralize HR workflows and employee engagement on a unified platform.
Base Reward is identified as the Employee Recognition and Rewards Management component within the broader Base HRM and Employee Happiness suite, and module-level usage is inferred from Miresto's adoption of those HRM and employee engagement capabilities. Implementation scope emphasized recognition workflows, configurable rewards programs and points-based engagement features that align with Employee Recognition and Rewards Management functional patterns. Configuration work focused on embedding recognition events into HR workflows and scheduling processes to support frontline F&B operations.
The deployment was executed alongside Base Work+ and Base HRM+, indicating an integrated architecture where Base Reward event data is intended to feed HR records and work-management schedules. The project kicked off in late 2022 with go-live and phased rollout estimated in 2023, targeting HR and operations teams and site-level supervisors across Miresto's restaurant sites. Operational coverage was therefore centered on HR and restaurant operations rather than being limited to corporate administrative users.
Governance planning emphasized aligning rewards programs with HR policy and operational procedures to support adoption by managers and staff. The rollout set an explicit target of improving operational productivity by about 30 percent within the first six months, and program success should be assessed against that stated productivity target.
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