List of BASE Shopper Marketing System Customers
London, x, WC2A 2JR,
United Kingdom
Since 2010, our global team of researchers has been studying BASE Shopper Marketing System customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased BASE Shopper Marketing System for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using BASE Shopper Marketing System for Marketing Automation include: J Sainsbury's, a United Kingdom based Retail organisation with 141517 employees and revenues of $44.13 billion, ASDA, a United Kingdom based Retail organisation with 150000 employees and revenues of $28.74 billion, Spar UK, a United Kingdom based Retail organisation with 40000 employees and revenues of $4.02 billion, Harry's, a United States based Retail organisation with 900 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using BASE Shopper Marketing System, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The BASE Shopper Marketing System customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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ASDA | Retail | 150000 | $28.7B | United Kingdom | BASE Technologies | BASE Shopper Marketing System | Marketing Automation | 2016 | n/a | In 2016 ASDA implemented the BASE Shopper Marketing System from BASE Technologies in the Marketing Automation category to support centrally managed supplier investment income and retailer-supplier promotional evaluation in the United Kingdom. The BASE Shopper Marketing System engagement is recorded on BASE's site as working with ASDA and Nielsen to independently undertake post-campaign evaluations, placing the year 2016 at the start of the engagement narrative. BASE's site reporting implies the implementation emphasized evaluation and insights capabilities typical of marketing automation, including post-campaign analytics, campaign-level ROI measurement, promotion benchmarking, and reporting dashboards for commercial stakeholders. The implementation narrative centers on campaign evaluation workflows and insights modules within the BASE Shopper Marketing System that would aggregate promotional outcomes and standardize evaluative metrics across supplier-funded promotions. The engagement explicitly involved coordination with Nielsen for measurement, indicating data exchange and analytical alignment with an external audience measurement partner. Operationally the work supported centrally managed supplier investment income and retailer-supplier promotional evaluation across ASDA's United Kingdom operations, touching commercial, trading, marketing, and insights functions. Governance was oriented to centralized post-campaign evaluation processes, enabling standardized review cycles and supplier reporting workflows as described by the BASE site. The ASDA BASE Shopper Marketing System Marketing Automation deployment, as described, was positioned to provide more rigorous campaign ROI measurement and cross-promotion benchmarking through its evaluation and insights capabilities, consistent with the reported 2016 engagement with Nielsen and ASDA. | |
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Harry's | Retail | 900 | $200M | United States | BASE Technologies | BASE Shopper Marketing System | Marketing Automation | 2021 | n/a | In 2021, Harry's began deployment of the BASE Shopper Marketing System to centralize shopper investment into a single system of record. The BASE Shopper Marketing System was implemented to consolidate planning and evaluation across channels in the United States, bringing marketing planning, investment allocation and measurement into a unified platform. This implementation is categorized as Marketing Automation and serves as the primary environment for shopper marketing workflows. Implementation scope focused on central planning and evaluation modules, including campaign planning, budget orchestration, and performance reporting capabilities typical of advanced Marketing Automation platforms. Configuration work appears to have included data model alignment for investment line items and templated workflows for cross-channel evaluation, enabling consistent planning and tagging across activations. Automated reporting and insights generation were positioned to support iterative optimization of media and promotional plans. Operational coverage was explicitly across channels in the United States, supporting business functions such as shopper marketing, media planning, trade marketing and analytics. The platform consolidated channel-level planning and evaluation workflows into the BASE Shopper Marketing System, serving as the system of record for investments without naming external systems. Governance changes centered on centralization of investment governance and a single audit trail for shopper spend, with process standardization for planning and post-activity evaluation. Reported outcomes included unlocking evaluation and insights at scale to optimise marketing investment decisions, enabling more informed allocation of shopper marketing budgets and faster feedback loops for campaign performance. | |
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J Sainsbury's | Retail | 141517 | $44.1B | United Kingdom | BASE Technologies | BASE Shopper Marketing System | Marketing Automation | 2015 | n/a | In 2015, J Sainsbury's implemented the BASE Shopper Marketing System. The BASE Shopper Marketing System is a Marketing Automation application and Sainsbury's was onboarded as BASE's first fully licensed client in summer 2015 to centralise planning, budgeting and campaign management for in-store and e-commerce activations in the United Kingdom. The deployment emphasized planning and evaluation capabilities aligned to shopper marketing workflows, with configuration to support campaign planning, budget allocation and measurement across retail and online channels. BASE Shopper Marketing System was configured to capture campaign calendars, budget lines and performance inputs, and to surface dashboarded insights as a consolidated operational view for commercial teams. Operational scope focused on in-store and e-commerce activations within Sainsbury's UK operations, supporting merchandising, promotions and commercial decision making. The system functioned as a single system of record for campaign plans and results, enabling consolidated reporting and routine campaign evaluation. Rollout occurred in summer 2015 as BASE's first fully licensed client, and governance was organized to centralise planning and budgeting processes while providing dashboarded insights to support commercial decision making. The implementation established a unified planning and measurement workflow through the BASE Shopper Marketing System to coordinate shopper marketing activities across channels. | |
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Retail | 40000 | $4.0B | United Kingdom | BASE Technologies | BASE Shopper Marketing System | Marketing Automation | 2016 | n/a |
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