List of BDEX Omnisource IQ Customers
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United States
Since 2010, our global team of researchers has been studying BDEX Omnisource IQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased BDEX Omnisource IQ for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using BDEX Omnisource IQ for Customer Analytics include: Divinity Spain, a Spain based Media organisation with 1537 employees and revenues of $902.0 million, Cuatro Spain, a Spain based Media organisation with 1625 employees and revenues of $900.0 million, This is Lincolnshire United Kingdom, a United Kingdom based Media organisation with 3566 employees and revenues of $700.0 million, Americas Best Value Inn, a United States based Leisure and Hospitality organisation with 500 employees and revenues of $120.0 million, Onelife Fitness, a United States based Leisure and Hospitality organisation with 3500 employees and revenues of $70.0 million and many others.
Contact us if you need a completed and verified list of companies using BDEX Omnisource IQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The BDEX Omnisource IQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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240SX Forums | Media | 10 | $1M | United States | BDEX | BDEX Omnisource IQ | Customer Analytics | 2017 | n/a |
In 2017, 240SX Forums deployed BDEX Omnisource IQ on their website. The small media publisher with 10 employees uses BDEX Omnisource IQ for Customer Analytics to support marketing, audience development, and advertising operations.
The implementation concentrated on audience profiling and segmentation, using BDEX Omnisource IQ capabilities for identity resolution, data onboarding, and analytics-driven segment creation. Configuration emphasized reusable segment libraries and dashboarding to inform editorial audience priorities and campaign planning.
Integration and operational coverage focused on the website as the primary data source, feeding segmented audiences into programmatic activation and campaign targeting workflows used by marketing and ad operations. The implementation connected site-level behavioral signals into a unified audience profile to enable targeted ad delivery and audience measurement.
Governance was organized around a centralized segment taxonomy and operational ownership by marketing and ad operations, with processes to standardize segment definitions and reuse across campaigns. Rollout aligned with site inventory and audience development cycles to stage activation and measurement.
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Africam South Africa | Media | 15 | $2M | South Africa | BDEX | BDEX Omnisource IQ | Customer Analytics | 2018 | n/a |
In 2018, Africam South Africa implemented BDEX Omnisource IQ to instrument customer and audience behavior on its public site. The deployment targeted africam.com/za and is categorized as Customer Analytics, providing centralized event capture and audience intelligence for a 15 person media publisher.
BDEX Omnisource IQ was configured to capture on site behavioral events, persist visitor identifiers, and assemble audience segments and profiles to support audience development and advertising packaging. Configuration emphasized session and page view tracking, profile enrichment, and the creation of reusable audience segments consistent with typical Customer Analytics functionality.
The implementation integrates directly with the Africam website through tag based data collection that feeds the BDEX Omnisource IQ profile store. Operational ownership centered on audience development and advertising functions, with the analytics outputs used to inform content placement and commercial decisions.
Rollout followed a staged tagging and validation approach to limit event noise and validate segment definitions, and governance focused on data handling policies and access controls for audience assets. The BDEX Omnisource IQ implementation established an operational analytics workflow for segment creation, reuse, and editorial and commercial consumption.
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Americas Best Value Inn | Leisure and Hospitality | 500 | $120M | United States | BDEX | BDEX Omnisource IQ | Customer Analytics | 2017 | n/a |
In 2017, Americas Best Value Inn implemented BDEX Omnisource IQ to power Customer Analytics on its website. The deployment of BDEX Omnisource IQ is embedded in the public site for behavioral data capture and visitor profiling, intended to support marketing, direct booking optimization, and guest acquisition workflows. BDEX Omnisource IQ functions as a customer data and audience intelligence layer, providing behavioral analytics, identity resolution, profile enrichment, and audience segmentation capabilities typical of Customer Analytics platforms.
Operational scope centers on digital marketing and revenue management teams, using site-level signals to build audience cohorts and feed activation workflows for advertising and personalization. Configuration likely included script based data capture, profile stitching, and audience export, with governance focused on data quality and consent controls aligned to hospitality customer communications. The implementation positions Customer Analytics as a foundational data source for marketing and revenue operations at Americas Best Value Inn, with the website as the primary integration point.
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Professional Services | 15 | $1M | United States | BDEX | BDEX Omnisource IQ | Customer Analytics | 2017 | n/a |
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Media | 29 | $6M | United Kingdom | BDEX | BDEX Omnisource IQ | Customer Analytics | 2017 | n/a |
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Media | 10 | $1M | Canada | BDEX | BDEX Omnisource IQ | Customer Analytics | 2017 | n/a |
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Media | 185 | $59M | United States | BDEX | BDEX Omnisource IQ | Customer Analytics | 2017 | n/a |
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Media | 1625 | $900M | Spain | BDEX | BDEX Omnisource IQ | Customer Analytics | 2017 | n/a |
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Media | 475 | $21M | United States | BDEX | BDEX Omnisource IQ | Customer Analytics | 2017 | n/a |
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Media | 1537 | $902M | Spain | BDEX | BDEX Omnisource IQ | Customer Analytics | 2017 | n/a |
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