List of Blackboard Connect Customers
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United States
Since 2010, our global team of researchers has been studying Blackboard Connect customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Blackboard Connect for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Blackboard Connect for Marketing Automation include: Los Angeles Unified School District, a United States based Education organisation with 60000 employees and revenues of $7.59 billion, Brevard Public Schools, a United States based Education organisation with 9000 employees and revenues of $711.0 million, Florida Virtual School, a United States based Education organisation with 1190 employees and revenues of $276.0 million, Beaufort County Schools, a United States based Education organisation with 788 employees and revenues of $89.0 million and many others.
Contact us if you need a completed and verified list of companies using Blackboard Connect, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beaufort County Schools | Education | 788 | $89M | United States | Blackboard | Blackboard Connect | Marketing Automation | 2014 | n/a |
In 2014 Beaufort County Schools implemented Blackboard Connect as its district parent portal notification system. Blackboard Connect is listed on the district site as Blackboard Connect 5 and is categorized under Marketing Automation for automated communications and K-12 CRM use cases. The listing appears in employee and parent resources on the district website indicating districtwide provisioning through the parent portal.
The Blackboard Connect implementation provides automated call and notification services with configured workflows for districtwide alerts, specifically attendance notifications, emergency alerts, and outreach messaging. Configuration reflects Marketing Automation capabilities with multi-channel outbound notification orchestration, enabling scheduled and on-demand delivery across voice and notification channels through the parent portal.
Operational scope covers the full Beaufort County Schools district, delivering parent and employee communications for attendance monitoring, emergency response coordination, and outreach programs. Governance and day to day operations are managed through the district parent portal and communications processes, centralizing alert targeting and contact list management within district communications and school outreach functions.
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Brevard Public Schools | Education | 9000 | $711M | United States | Blackboard | Blackboard Connect | Marketing Automation | 2013 | n/a |
In 2013, Brevard Public Schools deployed Blackboard Connect, a Marketing Automation application used districtwide for parent and staff communications. This U.S. Florida K-12 implementation was delivered as a mass-notification SaaS communications service and is explicitly focused on attendance and parent engagement workflows.
The Blackboard Connect implementation is used to send absence notifications, outreach communications and emergency alerts to families and staff. Configuration centers on automated absence notification workflows, scheduled outreach communications and broadcast emergency alerts, reflecting mass-notification capabilities common to the Marketing Automation category.
Operational scope spans district communications across Brevard Public Schools, reaching parents, guardians and staff at the school and district levels, and supporting attendance offices, school administrators and district communications teams. Delivery is handled through the Blackboard Connect SaaS infrastructure with centralized message orchestration and contact management at the district.
Governance and workflow ownership align with attendance and district communications functions, with policy-driven use for attendance notifications, parental engagement and emergency response. The deployment positions Blackboard Connect as the district communications layer to operationalize attendance and family engagement processes across Brevard Public Schools.
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Florida Virtual School | Education | 1190 | $276M | United States | Blackboard | Blackboard Connect | Marketing Automation | 2020 | n/a |
In 2020, Florida Virtual School deployed Blackboard Connect as its Marketing Automation solution. The deployment positioned Blackboard Connect to support Marketing and Communications across FLVS and to operate within the school district IT environment that includes Salesforce CRM, Salesforce Marketing, Box, Blackboard Collaborate, Zoom, Office365, SharePoint, Workday, the institutional Data Warehouse, and Microsoft Power BI.
Blackboard Connect was configured to provide marketing automation capabilities typical of the Marketing Automation category, including campaign orchestration, audience segmentation, scheduled multi channel messaging, template based communications, and event driven notifications to support enrollment outreach, student and parent notifications, and program announcements. Configuration work focused on consent and opt out handling, messaging templates aligned to program and state approval requirements, and campaign scheduling that mirrors academic and enrollment calendars.
The implementation was executed as an enterprise service provisioned alongside existing systems rather than as an isolated tool, with operational workflows designed to leverage CRM and student information objects maintained in Salesforce and VSA Suite for audience selection and targeting. Reporting and operational monitoring were aligned with the Data Warehouse and Microsoft Power BI for campaign analytics, while ServiceNow and the Global Support operations teams provided incident and request handling tied to messaging operations.
Governance and rollout were managed through FLVS Global Support and Product Management, with responsibilities distributed across Operations including Salesforce development and reporting, Product Management, Proposals and State Approvals, Client Technical Support, and Global School. The Global Proposal Coordinator worked with Product Management to ensure state approval records and RFP responses informed communications planning, and ongoing operational ownership remained with the Global Support subteams to coordinate templates, approvals, and cross team messaging workflows.
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Education | 60000 | $7.6B | United States | Blackboard | Blackboard Connect | Marketing Automation | 2012 | n/a |
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