List of Blue Yonder Dynamic Price Discovery Customers
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Since 2010, our global team of researchers has been studying Blue Yonder Dynamic Price Discovery customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Blue Yonder Dynamic Price Discovery for Freight Forwarding from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Blue Yonder Dynamic Price Discovery for Freight Forwarding include: Echo Global Logistics, a United States based Distribution organisation with 3800 employees and revenues of $4.30 billion, Watco Companies, a United States based Construction and Real Estate organisation with 5000 employees and revenues of $2.30 billion, Redwood Logistics, a United States based Transportation organisation with 800 employees and revenues of $175.0 million and many others.
Contact us if you need a completed and verified list of companies using Blue Yonder Dynamic Price Discovery, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Blue Yonder Dynamic Price Discovery customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Echo Global Logistics | Distribution | 3800 | $4.3B | United States | Blue Yonder | Blue Yonder Dynamic Price Discovery | Freight Forwarding | 2020 | n/a |
In 2020, Echo Global Logistics integrated Blue Yonder Dynamic Price Discovery to provide near real time matching of price and capacity for Echo shippers across the United States. The deployment is classified in the Freight Forwarding category and extended Echo's transportation pricing capabilities by embedding Blue Yonder Dynamic Price Discovery into operational quoting workflows.
The implementation leveraged Blue Yonder's Luminate platform to deliver almost-instant price quoting and capacity visibility, implementing dynamic pricing algorithms, capacity matching logic, and automated rapid response pricing configuration to surface actionable quotes. Blue Yonder Dynamic Price Discovery acted as the pricing decision layer that evaluated capacity signals alongside rate inputs to accelerate quote generation.
Integration work focused on feeding Luminate outputs into Echo's automated rapid response pricing workflows and transportation operations, enabling price and capacity signals to flow into customer facing quoting and capacity planning functions. Operational scope covered Echo shippers across the United States and impacted transportation pricing, carrier capacity matching, and customer quote generation teams.
Governance changes centralized pricing decisioning and aligned transportation operations with pricing governance to support near real time decision flows and operationalize the automated rapid response pricing capabilities. The Echo implementation delivered near real time matching of price and capacity and almost-instant price quoting and capacity visibility through Blue Yonder's Luminate platform.
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Redwood Logistics | Transportation | 800 | $175M | United States | Blue Yonder | Blue Yonder Dynamic Price Discovery | Freight Forwarding | 2021 | n/a |
In 2021, Redwood Logistics integrated Blue Yonder Dynamic Price Discovery into its Rating API and RedwoodConnect platform to expose near-instant truckload rates and guaranteed capacity to customers. The deployment embedded Blue Yonder Dynamic Price Discovery into Redwood Logistics operational stack for Freight Forwarding, directly supporting quoting and booking workflows for shippers.
Integration surfaced dynamic pricing and capacity signals into the Rating API, enabling programmatic rate generation, guaranteed capacity allocation, and automated quote creation. Configuration of Blue Yonder Dynamic Price Discovery fed near-real-time pricing and capacity indicators into RedwoodConnect, instrumenting booking orchestration and order acceptance flows to reduce manual intervention and accelerate transactional processing.
The implementation covered customer-facing operations across North America and was delivered through Redwood's LPaaS model to expand marketplace access for shippers. Operational governance aligned API-driven pricing and capacity signals with commercial and operations teams, improving automation and visibility and accelerating quote to book cycles to a matter of seconds.
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Watco Companies | Construction and Real Estate | 5000 | $2.3B | United States | Blue Yonder | Blue Yonder Dynamic Price Discovery | Freight Forwarding | 2024 | n/a |
In 2024 Watco Companies implemented Blue Yonder Dynamic Price Discovery to deliver real-time market freight rates and accelerate spot quoting and booking across its North American transportation and logistics operations. The deployment sits squarely within Freight Forwarding workflows and processes more than 1,500 freight rate loads per month as part of commercial rate discovery and execution.
Blue Yonder Dynamic Price Discovery was configured to support real-time rate discovery, automated spot quote generation, and booking orchestration, aligning pricing decisions with available capacity. The implementation emphasized rate accuracy and capacity matching capabilities, enabling operational teams to identify market rates and convert quotes into bookings with reduced manual intervention.
Operational coverage for the Blue Yonder application extends across Watco distribution and transportation teams in North America, impacting pricing, commercial operations, operations planning, and customer service functions. The system is used to guarantee capacity for shippers and to improve responsiveness in routing and load matching, including matching loads for Bayer CropScience as part of ongoing freight operations.
Governance and process changes centered on centralizing rate discovery within commercial workflows and standardizing spot quoting and booking procedures across regional operations. Outcomes reported include improved rate accuracy, guaranteed capacity for shippers, and increased responsiveness and operational efficiency in the region, as enabled by Blue Yonder Dynamic Price Discovery.
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