List of Branding Brand CMS Customers
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Since 2010, our global team of researchers has been studying Branding Brand CMS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Branding Brand CMS for Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Branding Brand CMS for Content Management include: Ralph Lauren, a United States based Retail organisation with 15000 employees and revenues of $7.08 billion, Sephora USA, a United States based Retail organisation with 18000 employees and revenues of $6.00 billion, Burberry, a United Kingdom based Manufacturing organisation with 9336 employees and revenues of $3.92 billion, Ralph Lauren Germany, a Germany based Retail organisation with 177 employees and revenues of $42.0 million, Reef, a United States based Retail organisation with 200 employees and revenues of $22.0 million and many others.
Contact us if you need a completed and verified list of companies using Branding Brand CMS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Branding Brand CMS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Burberry | Manufacturing | 9336 | $3.9B | United Kingdom | Branding Brand | Branding Brand CMS | Content Management | 2017 | n/a |
In 2017 Burberry deployed Branding Brand CMS to underpin its mobile shopping app and supporting in-store and digital experiences, aligning the Content Management platform to e-commerce and content-driven personalization needs for the UK and global markets. The program emphasized mobile commerce engagement and content-driven personalization and earned industry recognition including Glossy Awards and Webby nominations.
The implementation used Branding Brand CMS capabilities such as flagship content authoring, channel-aware content models, and personalization configuration to deliver targeted content across mobile and retail touchpoints. Architecture and delivery were organized around headless content delivery APIs and mobile SDK patterns, with templated content modules and editorial workflows configured to support campaign merchandising and localized content variants.
Operational scope covered e-commerce teams, retail operations, and digital product groups across Burberry’s UK and global footprint, prioritizing centralized content governance, staged editorial publishing, and channel-specific quality checks during rollout. Branding Brand CMS was instrumented to power the mobile app and associated in-store experiences, with governance and editorial processes restructured to support faster content cycles and consistent cross-channel presentation.
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Ralph Lauren | Retail | 15000 | $7.1B | United States | Branding Brand | Branding Brand CMS | Content Management | 2012 | n/a |
In 2012 Ralph Lauren engaged Branding Brand to deploy Branding Brand CMS as a Content Management solution to support mobile-optimized commerce experiences and in-store digital tools for the apparel brand in the United States. The engagement was oriented toward mobile shopping and customer experience, and the project explicitly addressed e-commerce and mobile commerce objectives including improving mobile conversion.
The implementation centered on Branding Brand CMS with inferred use of the vendor's Flagship Content capabilities to manage content-driven mobile storefronts and in-store displays. Configuration work focused on content authoring, responsive content templates, merchandising content orchestration, and content publishing workflows that align product information and campaign assets to mobile and in-store touchpoints.
Operational coverage targeted United States retail and mobile channels, integrating Branding Brand CMS into Ralph Lauren's mobile commerce frontends and in-store digital tools to centralize content management for merchandising and customer experience teams. Rollout emphasized channel-specific content workflows and publishing governance to sustain mobile-first merchandising and digital in-store experiences, with the stated project aim of improving mobile conversion.
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Ralph Lauren Germany | Retail | 177 | $42M | Germany | Branding Brand | Branding Brand CMS | Content Management | 2015 | n/a |
In 2015 Ralph Lauren Germany implemented Branding Brand CMS to manage content on its German website ralphlauren.de, using the application as the primary Content Management platform for regional digital marketing and site publishing. Branding Brand CMS serves as the central content layer for the company website, supporting editorial publishing and storefront content management for the German business function of marketing and digital merchandising.
The deployment focused on standard Content Management capabilities common to this category, including structured content authoring, template and layout management, digital asset management for imagery and media, multilingual localization support for German content, and configurable publishing workflows and approval stages. Branding Brand CMS was configured to enforce editorial roles and staged publishing, enabling content editors and marketing managers to author, review, and publish localized site pages and promotional content.
Operational governance emphasized editorial workflow and content lifecycle control within the regional digital marketing organization in Germany, with the CMS controlling staging and live site publication on ralphlauren.de. The implementation narrative centers on Branding Brand CMS as the platform connecting content creation, asset management, and publishing governance for Ralph Lauren Germany, under the Content Management category.
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Reef | Retail | 200 | $22M | United States | Branding Brand | Branding Brand CMS | Content Management | 2015 | n/a |
In 2015 Reef implemented Branding Brand CMS to manage content on its public website, establishing a Content Management foundation for the retail brand. The deployment centers on a web based content management platform that drives reef.com, configured as the primary site instance for the US market and sized for a mid market retail organization of approximately 200 employees.
Configuration emphasized standard Content Management capabilities, including template driven page composition, a centralized media library, role based content authoring, versioning and scheduled publishing. Branding Brand CMS was configured to support responsive page templates and SEO metadata management, enabling marketing and merchandising teams to publish promotional pages and product focused marketing content through structured templates and editorial workflows.
Operational ownership sits with Reef marketing and internal web teams, using role based permissions and staged publishing workflows to control release cadence and content governance. Change control and editorial approval processes were instrumented inside Branding Brand CMS to coordinate content updates, while platform administration and content operations are handled by the internal teams without an external system integrator.
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Sephora USA | Retail | 18000 | $6.0B | United States | Branding Brand | Branding Brand CMS | Content Management | 2012 | n/a |
In 2012 Sephora USA implemented Branding Brand CMS to accelerate a mobile-first commerce strategy across its United States operations, prioritizing app and mobile web shopping experiences. The deployment targeted e-commerce and mobile commerce channels and centered on Branding Brand CMS in the Content Management category to support faster delivery of promotional content and front-end features.
The implementation drew on Branding Brand’s Flagship Content capabilities and inferred content personalization functionality to centralize content authoring, staging, and targeting for mobile consumers. Functional modules included centralized content management, promotional content staging and scheduling, and personalization rule sets for tailored mobile experiences, enabling content teams to prepare and sequence campaign assets for rapid publication.
Branding Brand provided dedicated development teams and mobile commerce solutions, embedding CMS-driven content into Sephora’s native apps and mobile web storefronts via API-led content delivery and template rendering for mobile-optimized pages. Operational coverage emphasized digital commerce, marketing, and mobile product teams in the United States, aligning content workflows with app release cycles and mobile web updates.
Governance relied on an outsourced development model with ongoing vendor-led engineering capacity to support iterative releases and feature rollouts, shifting promotional execution toward a content-centric cadence. The engagement explicitly targeted improved speed-to-market for promotions and features, with Branding Brand CMS and mobile commerce tooling positioned as the central content orchestration layer.
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