List of BrandMaker Marketing Planner Customers
Brandmaker
Ruppurrer Str. 1,
Karlsruhe, 76137,
Germany
Karlsruhe, 76137,
Germany
49 7212 1251900
Retail
150
$20M
Since 2010, our global team of researchers has been studying BrandMaker Marketing Planner customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased BrandMaker Marketing Planner for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using BrandMaker Marketing Planner for Marketing Automation include: Bosch, a Germany based Manufacturing organisation with 86800 employees and revenues of $104.62 billion, Deutsche Telekom Germany, a Germany based Communications organisation with 74550 employees and revenues of $27.75 billion, dm-drogerie markt, a Germany based Retail organisation with 79745 employees and revenues of $14.79 billion, Vodafone Germany, a Germany based Communications organisation with 16000 employees and revenues of $12.57 billion, gateB Switzerland, a Switzerland based Professional Services organisation with 45 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using BrandMaker Marketing Planner, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The BrandMaker Marketing Planner customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bosch | Manufacturing | 86800 | $104.6B | Germany | BrandMaker | BrandMaker Marketing Planner | Marketing Automation | 2017 | n/a |
In 2017 Bosch implemented BrandMaker Marketing Planner to standardize marketing planning and campaign execution across business units and regions, using BrandMaker Marketing Planner as a Marketing Automation platform to support global marketing activities. The deployment targeted consolidation of planning workflows and cross-team coordination for Bosch's global marketing function, aligning regional calendars and campaign cycles under a common operational model.
The implementation focused on planning and campaign management capabilities native to the Marketing Automation category, including centralized marketing planning, campaign scheduling, approval workflows, and collaborative task orchestration. Configuration emphasized standardized templates, shared calendars, and role-based access to enable coordinated campaign execution, with BrandMaker Marketing Planner providing the operational layer for marketing planning and collaboration.
Operational rollout covered multiple business units and regions, embedding the system into Bosch's global marketing operations to streamline marketing operations and improve cross-team collaboration. Governance attention concentrated on process standardization and planning ownership, with the platform used to enforce planning cycles, approval gates, and collaborative workflows across Bosch's marketing organization.
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Deutsche Telekom Germany | Communications | 74550 | $27.7B | Germany | BrandMaker | BrandMaker Marketing Planner | Marketing Automation | 2014 | n/a |
In 2014, Deutsche Telekom implemented BrandMaker Marketing Planner to coordinate and govern marketing campaigns and resources across its organization. The deployment used BrandMaker Marketing Planner as a Marketing Automation platform to centralize campaign planning, budgeting and approval workflows across markets in Germany and Europe.
The implementation emphasized core campaign planning and governance capabilities, configuring centralized campaign calendars, budget management and multi-stage approval routing consistent with Marketing Automation lifecycle workflows. BrandMaker Marketing Planner was configured to support campaign orchestration, resource allocation and centralized visibility for marketing program managers and planners.
Operational scope covered marketing organizations across Deutsche Telekom in Germany and broader European markets, with governance controls and standardized approval workflows to align cross-market campaign execution and resource governance. The effort placed planning, budgeting and approval processes at the center of marketing operations to improve coordination of campaigns and shared resources.
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dm-drogerie markt | Retail | 79745 | $14.8B | Germany | BrandMaker | BrandMaker Marketing Planner | Marketing Automation | 2010 | n/a |
In 2010 dm-drogerie markt implemented BrandMaker Marketing Planner as a Marketing Automation solution to centralize marketing planning and campaign orchestration. The deployment was led by a consultant who worked on the BrandMaker rollout from August 2009 to March 2011, providing continuity across design, configuration, and go live phases.
BrandMaker Marketing Planner was configured to support core Marketing Automation capabilities including campaign planning and calendar management, workflow automation for approvals, digital asset management for creative reuse, and reporting to support campaign governance. The implementation focused on marketing operations, campaign management, creative asset workflows, and planning governance, aligning the BrandMaker Marketing Planner with enterprise marketing processes.
During the engagement the consultant delivered technical design for new functionality, customer training, and follow up projects including upselling of additional services and extensions. Governance work established standardized campaign approval workflows and centralized planning processes, and the engagement included pre sales support and solution demos as part of broader account activities.
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gateB Switzerland | Professional Services | 45 | $8M | Switzerland | BrandMaker | BrandMaker Marketing Planner | Marketing Automation | 2019 | n/a |
In 2019, gateB Switzerland deployed BrandMaker Marketing Planner on their website to standardize marketing planning and campaign orchestration. BrandMaker Marketing Planner is used as a Marketing Automation application to centralize planning for the companys professional services marketing function and to coordinate web publishing workflows.
The implementation concentrated on core planning and orchestration capabilities typical of BrandMaker Marketing Planner, including campaign calendars, task and resource scheduling, budget tracking, and digital asset management, configured to support website content lifecycles. Automation was applied to templated campaign setups and standardized approval sequences to reduce manual coordination within a 45 person organization.
Operational coverage targeted the marketing department with direct touchpoints to client-facing teams, establishing centralized campaign governance, standardized planning processes, and structured approval workflows. The BrandMaker Marketing Planner deployment is embedded in the companies website environment to align content publishing with campaign timelines and governance controls.
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Vodafone Germany | Communications | 16000 | $12.6B | Germany | BrandMaker | BrandMaker Marketing Planner | Marketing Automation | 2015 | n/a |
In 2015 Vodafone Germany implemented BrandMaker Marketing Planner, adopting Marketing Automation to centralize campaign planning and marketing resource management across the organization. The rollout emphasized a centralized planning fabric to manage multi-channel campaigns and approval workflows across Germany, aligning marketing operations with corporate governance requirements.
The BrandMaker Marketing Planner deployment focused on campaign planning and marketing resource management capabilities, including a campaign calendar, program planning, and a configurable approval workflow engine to standardize campaign lifecycle stages. Configuration work concentrated on role based approvals and workflow orchestration to ensure consistent review gates and asset handoffs between campaign managers and governance teams.
Operational coverage included marketing units and campaign operations across Vodafone Germany, supporting multi-channel campaign orchestration and planning across regional teams. The implementation directly impacted marketing operations, campaign management, and governance functions by consolidating planning artifacts and institutionalizing approval routing.
Governance and process changes centered on centralized approval controls and standardized campaign templates to improve oversight and compliance. Outcomes cited by the deployment explicitly targeted improved efficiency and stronger governance through centralized Marketing Automation and structured marketing resource management using BrandMaker Marketing Planner.
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Buyer Intent: Companies Evaluating BrandMaker Marketing Planner
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FAQ - APPS RUN THE WORLD BrandMaker Marketing Planner Coverage
BrandMaker Marketing Planner is a Marketing Automation solution from BrandMaker.
Companies worldwide use BrandMaker Marketing Planner, from small firms to large enterprises across 21+ industries.
Organizations such as Bosch, Deutsche Telekom Germany, dm-drogerie markt, Vodafone Germany and gateB Switzerland are recorded users of
BrandMaker Marketing Planner for Marketing Automation.
Companies using BrandMaker Marketing Planner are most concentrated in Manufacturing, Communications and Retail, with adoption spanning over 21 industries.
Companies using BrandMaker Marketing Planner are most concentrated in Germany and Switzerland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of BrandMaker Marketing Planner across Americas, EMEA, and APAC.
Companies using BrandMaker Marketing Planner range from small businesses with 0-100 employees - 20%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 80%.
Customers of BrandMaker Marketing Planner include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified BrandMaker Marketing Planner customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.