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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

List of Calltracks Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Able Group Professional Services 70 $7M United Kingdom Calltracks Calltracks Call Tracking and Recording 2021 n/a
In 2021, Able Group implemented Calltracks for Call Tracking and Recording on their website. The deployment embeds Calltracks tracking code on Able Group's public site to capture and record inbound voice interactions originating from digital channels and online contact points. This implementation centralizes web-originated call capture and enables attribution of calls to campaign touchpoints and session-level signals for marketing analysis. Calltracks was configured to surface recorded call audio and associated metadata to internal marketing and sales users for lead qualification and campaign performance review. Operational coverage focuses on customer-facing functions within Able Group in the United Kingdom, with configuration scaled to a 70-person professional services organization. Governance emphasis included restricting access to recordings and embedding call review into existing lead handling workflows.
Carpenter Box Banking and Financial Services 250 $26M United Kingdom Calltracks Calltracks Call Tracking and Recording 2014 n/a
In 2014 Carpenter Box implemented Calltracks on their website as a Call Tracking and Recording application to capture inbound call attribution from digital channels. Carpenter Box deployed Calltracks' web-embedded tracking across marketing landing pages and corporate site entry points to instrument caller attribution and session-level call metadata for downstream review. The implementation focused on standard Call Tracking and Recording capabilities, including web tracking script deployment, dynamic number insertion and session linking to marketing touchpoints, call recording and centralized reporting for marketing and sales use. Operational coverage centered on the firm’s marketing, sales and client services workflows across its United Kingdom operations, with configuration governance directed at role-based access to call records and campaign attribution reporting to support campaign measurement and sales follow-up processes.
Citygate Automotive Automotive 623 $549M United Kingdom Calltracks Calltracks Call Tracking and Recording 2023 n/a
In 2023 Citygate Automotive deployed Calltracks on their website as a Calltracks implementation for Call Tracking and Recording. The deployment is web‑facing and instrumented at the site level to capture inbound phone interactions originating from digital channels, reflecting a UK production footprint for a 623 employee automotive retailer. Calltracks is configured to provide standard Call Tracking and Recording capabilities, including inbound call capture, call recording for QA, session level call attribution to online campaigns, dynamic number insertion on web pages, and centralized call analytics and reporting. The implementation is positioned to support sales, marketing, and customer service workflows by delivering call-level attribution and recorded interactions for lead qualification and campaign measurement, with governance focused on recorded call handling and analytics consumption rather than changes to core back office systems.
Close Brothers Banking and Financial Services 3700 $1.2B United Kingdom Calltracks Calltracks Call Tracking and Recording 2014 n/a
In 2014 Close Brothers implemented Calltracks, deploying Calltracks as a web-based Call Tracking and Recording solution on its CloseInvoice website. The deployment targeted inbound telephone interactions that originate from online channels, establishing a persistent capture point for calls initiated via site contact forms and phone links. The Calltracks implementation delivers core Call Tracking and Recording capabilities, including session-level call attribution, recorded call capture, and consolidated event logging for web-originated calls, consistent with category functionality. Configuration work centered on embedding tracking assets into site contact flows and mapping web sessions to unique call identifiers for downstream analysis. Operational scope for the Calltracks deployment is centered on the CloseInvoice web property, with practical implications for marketing attribution and sales and service intake workflows that handle phone leads. As is typical for Call Tracking and Recording deployments, captured call metadata and recordings are positioned to feed marketing reporting and sales follow up processes, supporting alignment between digital acquisition channels and voice interactions. Governance of the Calltracks implementation aligns with contact handling and compliance responsibilities, requiring controls around recorded call access and retention managed by the teams responsible for customer contact. The narrative reflects an implementation focused on integrating web-originated voice interactions into Close Brothers business workflows using Calltracks in the Call Tracking and Recording category.
Close Brothers Savings Banking and Financial Services 2860 $1.7B United Kingdom Calltracks Calltracks Call Tracking and Recording 2015 n/a
In 2015, Close Brothers Savings deployed Calltracks on its public website, using Call Tracking and Recording to capture inbound telephone interactions initiated from web channels. The presence of Calltracks on the site indicates a web‑based instrumentation approach to capture caller metadata and session context and to surface those interactions in a centralized call reporting interface. The implementation aligns with core Call Tracking and Recording capabilities, including dynamic number insertion, session level attribution, call recording and playback, and a browser‑accessible reporting console for call logs. Operational scope is focused on the customer‑facing website and impacts marketing, contact center and customer service workflows by providing call‑level visibility tied to web sessions. Governance items typical for this deployment include configuration of recording retention, inbound number management and site instrumentation standards to ensure consistent attribution and reporting.
Life Sciences 17 $6M United Kingdom Calltracks Calltracks Call Tracking and Recording 2013 n/a
Professional Services 60 $8M United Kingdom Calltracks Calltracks Call Tracking and Recording 2019 n/a
Professional Services 85 $9M United Kingdom Calltracks Calltracks Call Tracking and Recording 2015 n/a
Retail 20 $2M United Kingdom Calltracks Calltracks Call Tracking and Recording 2016 n/a
Banking and Financial Services 800 $125M United Kingdom Calltracks Calltracks Call Tracking and Recording 2016 n/a
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Buyer Intent: Companies Evaluating Calltracks

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FAQ - APPS RUN THE WORLD Calltracks Coverage

Calltracks is a Call Tracking and Recording solution from Calltracks.

Companies worldwide use Calltracks, from small firms to large enterprises across 21+ industries.

Organizations such as Close Brothers Savings, Close Brothers, Citygate Automotive, London & Country Mortgages and Vansdirect are recorded users of Calltracks for Call Tracking and Recording.

Companies using Calltracks are most concentrated in Banking and Financial Services and Automotive, with adoption spanning over 21 industries.

Companies using Calltracks are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Calltracks across Americas, EMEA, and APAC.

Companies using Calltracks range from small businesses with 0-100 employees - 53.33%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 13.33%, and global enterprises with 10,000+ employees - 0%.

Customers of Calltracks include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Calltracks customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Call Tracking and Recording.