List of CANDDi Customers
Manchester, M1 1FT,
United Kingdom
Since 2010, our global team of researchers has been studying CANDDi customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CANDDi for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CANDDi for Marketing Analytics include: Motonovo Finance United Kingdom, a United Kingdom based Banking and Financial Services organisation with 570 employees and revenues of $360.0 million, Skills And Work Solutions, a United Kingdom based Education organisation with 623 employees and revenues of $62.6 million, Direct Group United Kingdom, a United Kingdom based Insurance organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using CANDDi, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CANDDi customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Direct Group United Kingdom | Insurance | 10 | $1M | United Kingdom | CANDDi | CANDDi | Marketing Analytics | 2012 | n/a |
In 2012, Direct Group United Kingdom implemented CANDDi to obtain richer data on visitors to its landlord insurance site simplelandlordsinsurance.com. The deployment used CANDDi as a Marketing Analytics solution to improve marketing and conversion insights for its UK insurance business, with an explicit focus on understanding visitor behaviour and campaign effectiveness.
The implementation emphasized visitor-identification and lead-capture analytics modules, inferred from the deployment context and vendor reporting, enabling behavioral tracking and lead enrichment workflows commonly associated with Marketing Analytics platforms. Operational scope was concentrated on the simplelandlordsinsurance.com property and marketing-to-sales lead flows, with governance oriented around marketing and sales alignment for conversion tracking and lead qualification. Vendor commentary reported clearer intelligence about what was working on the site and visitor behaviour, indicating improved visibility into page- and campaign-level performance.
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Motonovo Finance United Kingdom | Banking and Financial Services | 570 | $360M | United Kingdom | CANDDi | CANDDi | Marketing Analytics | 2012 | n/a |
In 2012, Motonovo Finance United Kingdom implemented CANDDi as a Marketing Analytics solution to gain improved visibility into online interactions and to capture higher-quality behavioral data for dealer-facing workflows. The deployment centered on web visitor identification and lead-capture analytics, with configuration focused on behavioral profiling and the enrichment of contact records to support downstream sales and service processes.
CANDDi was configured to feed enriched online behavior signals into Motonovo’s CRM and dealer-facing processes across the United Kingdom, enabling dealer teams and customer service functions to access more granular interaction context. Governance adjustments emphasized standardized data flows from the Marketing Analytics layer into CRM records and into dealer workflows, with the vendor noting improved online interaction data and outcomes for customer and service improvement.
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Skills And Work Solutions | Education | 623 | $63M | United Kingdom | CANDDi | CANDDi | Marketing Analytics | 2012 | n/a |
In 2012, Skills And Work Solutions deployed CANDDi as a Marketing Analytics solution to analyze engagement across an approximately 5,000-member base and to support membership marketing activity in the United Kingdom. The implementation of CANDDi was positioned to improve visibility into member online behaviour and to surface opportunities from website traffic, consistent with the customer quote describing enhanced member insight.
The deployment centered on web visitor tracking and behavioral analytics capabilities within CANDDi, configured to identify and map member journeys and to highlight high-value engagement signals for membership outreach. Functional configuration emphasized visitor identification, session-level behavior capture, and analytics dashboards tailored for marketing and membership engagement workflows, reflecting typical Marketing Analytics module usage.
Operational scope covered membership marketing teams responsible for outreach to the chamber style membership population in the UK, applying CANDDi data to prioritize follow up and membership engagement actions. The implementation was instrumented against public website traffic to convert anonymous visits into actionable membership marketing leads and to inform campaign targeting and member communication tactics.
Governance concentrated on embedding CANDDi outputs into membership marketing processes and reporting, with marketing teams acting as primary custodians of tracked insights. Outcomes reported included improved visibility into member online behaviour and the ability to uncover opportunities from website traffic to support membership marketing efforts.
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Buyer Intent: Companies Evaluating CANDDi
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