List of Carbon Ads Customers
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Since 2010, our global team of researchers has been studying Carbon Ads customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Carbon Ads for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Carbon Ads for Digital Advertising Platform include: Slack, a United States based Communications organisation with 2700 employees and revenues of $903.0 million, Buildkite, a Australia based Professional Services organisation with 135 employees and revenues of $17.0 million, Vultr Holdings, a United States based Communications organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Carbon Ads, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Carbon Ads customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Buildkite | Professional Services | 135 | $17M | Australia | BuySellAds | Carbon Ads | Digital Advertising Platform | 2020 | n/a |
In 2020, Buildkite used Carbon Ads as part of its Digital Advertising Platform activity to reach developer audiences. Buildkite ran advertiser-side Carbon Ads placements on BuySellAds' Carbon network to target developer and CI/CD readership across global developer publications, with campaign creative and placement selection aligned to product awareness and adoption goals. Carbon Ads placements were used to surface Buildkite messaging within developer-focused inventories, reflecting an advertising implementation focused on technical audience segmentation and publisher-level placement control. Implementation scope centered on external marketing channels and developer publications rather than internal systems, using advertiser-side campaign workflows, creative delivery, and placement targeting typical of a Digital Advertising Platform implementation for developer and CI/CD audience engagement.
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Slack | Communications | 2700 | $903M | United States | BuySellAds | Carbon Ads | Digital Advertising Platform | 2019 | n/a |
In 2019 Slack deployed Carbon Ads, a Digital Advertising Platform, via BuySellAds' developer-focused Carbon network to run native and contextual advertising aimed at technical audiences. Slack used Carbon Ads to target developers and designers on North American technical publications, positioning the program to drive brand awareness and early-adopter growth among those communities. The implementation centered on Carbon Ads placements across the BuySellAds and Carbon inventory rather than publisher-specific integrations, using native ad formats and contextual placement controls to align creative with developer-focused editorial environments. Operational responsibility rested with Slack marketing and growth channels, coordinating creative review, inventory selection, and campaign cadence to reach developer and designer segments in North America. Campaign governance emphasized placement-level selection and contextual targeting within the Carbon network, and the stated outcome of the Carbon Ads deployment was to increase brand awareness and early-adopter acquisition among developers and designers.
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Vultr Holdings | Communications | 10 | $1M | United States | BuySellAds | Carbon Ads | Digital Advertising Platform | 2023 | n/a |
In 2023, Vultr Holdings deployed Carbon Ads from BuySellAds as a Digital Advertising Platform to target developer audiences. The deployment leveraged BuySellAds placements on the Mozilla Developer Network and Carbon inventory, and the MDN/BuySellAds partnership announcement reported double-digit conversion rates in the campaign's first month.
Implementation is characterized by native Carbon Ads placements and MDN inventory served through BuySellAds, inferred as an ad serving relationship rather than a deeper technical integration into Vultr systems. Functional capabilities in use included native placement management, inventory-targeted creative distribution, and campaign-level audience targeting, with operational ownership situated in marketing and growth functions focused on developer acquisition and demand generation. Rollout was executed through BuySellAds publisher channels and inventory, aligning governance to the publisher partnership and campaign management processes described in the public announcement.
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