List of CASA Retail AI Journify Customers
Chennai, 600088,
India
Since 2010, our global team of researchers has been studying CASA Retail AI Journify customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CASA Retail AI Journify for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CASA Retail AI Journify for Customer Engagement include: Croma India, a India based Retail organisation with 10000 employees and revenues of $2.15 billion, Mufti Jeans, a India based Retail organisation with 400 employees and revenues of $70.0 million, Unilet Stores, a India based Retail organisation with 210 employees and revenues of $65.0 million, Ginesys One, a India based Professional Services organisation with 292 employees and revenues of $48.0 million and many others.
Contact us if you need a completed and verified list of companies using CASA Retail AI Journify, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CASA Retail AI Journify customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Croma India | Retail | 10000 | $2.2B | India | CASA Retail AI | CASA Retail AI Journify | Customer Engagement | 2023 | n/a |
In 2023, Croma India implemented CASA Retail AI Journify in the Customer Engagement category to re-engage dormant customers across its Infiniti Retail Tata retail operations in India. The CASA Retail AI Journify deployment targeted customer reactivation campaigns and centralized customer engagement workflows within the retailer's marketing organization.
The implementation leveraged a customer data platform module together with Journey and Engagement orchestration capabilities, configuring unified customer profiles, behavioral segmentation, and automated journey flows. CASA Retail AI Journify was used to assemble identity-resolved segments and to trigger personalized outbound communications through orchestrated engagement sequences.
Operational scope concentrated on marketing and CRM functions, aligning campaign orchestration, audience management, and customer reacquisition processes under the CDP-driven engagement architecture. The solution connected profile unification and segmentation to journey orchestration to enable event-driven re-engagement at scale.
CASA reported reconnecting 38,000 customers and generating ₹16.5 lakhs from a single communication in its success-story content, outcomes attributed to the CDP plus Journey and Engagement usage within CASA Retail AI Journify. These results reflect measured campaign-level efficacy reported by the vendor for the Croma India engagement.
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Ginesys One | Professional Services | 292 | $48M | India | CASA Retail AI | CASA Retail AI Journify | Customer Engagement | 2022 | n/a |
In 2022, Ginesys One announced a strategic investment and partnership with CASA Retail AI to integrate CASA Retail AI Journify into the Ginesys One retail suite. CASA Retail AI Journify was introduced as a Customer Engagement capability focused on customer data management and loyalty and rewards for retail customers in India.
The implementation centered on embedding campaign management and customer engagement functionality from CASA Retail AI Journify alongside customer data management and rewards modules. Configuration work emphasized omni channel AI driven profiling, segmentation and campaign orchestration, aligning Journify feature sets with Ginesys One product workflows for CRM and loyalty program management.
Integrations were executed directly into the Ginesys One retail suite, enabling data flows between POS and central customer records to surface unified customer profiles for campaign execution. The operational scope targeted Ginesys One retail customers across India, with impacts concentrated on CRM, marketing, and loyalty administration functions within customer facing retail operations.
Governance and rollout were handled as a product level integration, with the partnership enabling progressive integration and commercial availability from 2022 into 2023. The stated objective of the initiative was to strengthen customer data management and rewards capabilities for Ginesys One customers, with CASA Retail AI Journify used as the Customer Engagement engine driving those capabilities.
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Mufti Jeans | Retail | 400 | $70M | India | CASA Retail AI | CASA Retail AI Journify | Customer Engagement | 2024 | n/a |
In 2024, Mufti Jeans implemented CASA Retail AI Journify, a Customer Engagement application from CASA Retail AI, to improve omnichannel retention and drive in-store footfall in India. The initiative positioned CASA Retail AI Journify as the central customer engagement layer for Mufti, focusing on combining CRM and CDP capabilities with journey orchestration to unify digital and physical touchpoints.
The deployment used the CASA Retail AI Journify platform with inferred CDP and Journey Builder modules, enabling unified customer profiles, behavioral segmentation, and automated journey orchestration across channels. Configuration emphasized campaign automation, personalized messaging, and event-driven triggers to support loyalty, promotional workflows, and targeted re-engagement across online and in-store contexts.
Operational scope concentrated on retail marketing and store operations in India, aligning CRM-driven campaigns with in-store activations to lift footfall and transaction value. Governance centralized customer data and standardized journey governance for marketing and CRM teams, enabling coordinated omnichannel campaigns and measurement. CASA reported a 50–60% growth in average transaction value and a 4–5x increase in customer walk-ins following the implementation.
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Unilet Stores | Retail | 210 | $65M | India | CASA Retail AI | CASA Retail AI Journify | Customer Engagement | 2024 | n/a |
In 2024, Unilet Stores deployed CASA Retail AI Journify in India. Unilet Stores implemented CASA Retail AI Journify for Customer Engagement to operationalize omnichannel customer data and engagement workflows supporting marketing and conversion functions.
The implementation combined CASA's customer data platform capabilities with a Journey Builder style orchestration layer, configured for CRM and targeted engagement use cases. Modules implemented included a CDP for unified customer profiles and CASA Journey Builder for campaign orchestration, segmentation, and automated lead nurturing.
Operational scope covered marketing and store operations teams across Unilet Stores in India, centralizing customer profiles and event data for campaign and lead management. The deployment emphasized omnichannel touchpoints typical to retail, enabling coordinated in-store and digital engagement workflows without specifying backend system integrations.
Governance included configuration of campaign workflows and segmentation rules to align marketing and sales handoffs. CASA cited a 55% increase in leads and an 84% uplift in leads to sales conversion after the deployment, and the Unilet Stores implementation was publicly presented by CASA at PRC 2025.
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