List of Cloze CRM Customers
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United States
Since 2010, our global team of researchers has been studying Cloze CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cloze CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cloze CRM for CRM include: eXp Realty, a United States based Construction and Real Estate organisation with 10000 employees and revenues of $2.35 billion, Brown Harris Stevens, a United States based Construction and Real Estate organisation with 2500 employees and revenues of $850.0 million, Baird and Warner, a United States based Construction and Real Estate organisation with 2900 employees and revenues of $400.0 million and many others.
Contact us if you need a completed and verified list of companies using Cloze CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cloze CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Baird and Warner | Construction and Real Estate | 2900 | $400M | United States | Cloze | Cloze CRM | CRM | 2021 | n/a |
In 2021, Baird & Warner deployed Cloze CRM across its U.S. brokerage as part of the Cloze Platform to improve agent productivity, lead management, and mortgage capture. The rollout covered frontline residential brokerage operations and agent-facing sales workflows, positioning Cloze CRM as the firmwide CRM to consolidate contact and opportunity data.
The implementation included Cloze CRM together with Cloze Marketing and Cloze Leads, configured to centralize contact management, automate lead capture and routing, and support marketing automation for agent campaigns. Configuration emphasized broker-to-agent lead distribution, lead lifecycle tracking, and integrated marketing touch sequencing consistent with CRM category functional patterns.
Deployment governance unfolded after multiple years of offering agents a choice of CRMs, driving adoption that exceeded 60 percent across the brokerage. Reported outcomes tied to the Cloze Platform include an average 36 percent increase in agent production and mortgage attach rates rising to roughly 70 to 80 percent, reflecting adoption-driven changes in lead handling and mortgage capture workflows.
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Brown Harris Stevens | Construction and Real Estate | 2500 | $850M | United States | Cloze | Cloze CRM | CRM | 2023 | n/a |
In 2023, Brown Harris Stevens implemented Cloze CRM as part of its BHSOne initiative in the United States to streamline agent communications and task automation. The deployment centralized contact management, standardized automated follow up workflows, and positioned Cloze CRM to support core real estate sales and marketing business functions across offices in the United States.
The implementation emphasized AI driven follow up, task automation, and email campaign management as primary functional capabilities, with agents and marketing teams using Cloze CRM to orchestrate client touches and nurture workflows. Marketing reported email engagement increases from approximately 10 to 20 percent to 80 to 100 percent, and agents praised Cloze CRM for improving follow up and CRM usage in real estate sales and marketing. Adoption reached strong levels within six weeks as teams standardized communication workflows under the BHSOne rollout and operational governance.
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eXp Realty | Construction and Real Estate | 10000 | $2.4B | United States | Cloze | Cloze CRM | CRM | 2025 | n/a |
In 2025, eXp Realty selected Cloze CRM as part of its CRM of Choice program in July 2025, making Cloze available to agents across the United States, Canada, and Puerto Rico through the eXp tech package at no additional cost. Cloze CRM is positioned in this rollout to support relationship-driven outreach and agent productivity within the brokerage, aligning the vendor application to eXp’s channel for core agent tools. The deployment is delivered through eXp’s tech package and embeds Cloze CRM into the eXp ecosystem, providing cloud-based CRM access to individual agent workspaces and centralized provisioning through the brokerage program. Configuration emphasis described in the announcement targets relationship management, contact intelligence, pipeline management, and outreach sequencing capabilities typical of the CRM category, with module usage described by the vendor to support agent-facing sales workflows. Integrations are explicitly embedded into the implementation, including SkySlope for transaction workflow integration and Canva for marketing asset creation, enabling Cloze CRM to participate in transaction and marketing workflows inside eXp’s toolset. Operational scope covers active eXp agents across the United States, Canada, and Puerto Rico, and the primary business functions impacted are agent sales outreach, contact management, marketing orchestration, and transaction coordination. Governance and rollout were executed under eXp’s CRM of Choice program structure, which standardizes availability by packaging Cloze CRM into the eXp tech package and removing incremental licensing cost for agents, while the vendor announcement describes module-level usage and ecosystem integration rather than specific adoption metrics.
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Buyer Intent: Companies Evaluating Cloze CRM
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