List of CrownPeak Tag Management Customers
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Since 2010, our global team of researchers has been studying CrownPeak Tag Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CrownPeak Tag Management for Tag Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CrownPeak Tag Management for Tag Management include: Combined Insurance, a United States based Insurance organisation with 5400 employees and revenues of $1.20 billion, Toyota Motor Europe, a Belgium based Automotive organisation with 2700 employees and revenues of $1.17 billion, Healthgrades, a United States based Healthcare organisation with 535 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using CrownPeak Tag Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CrownPeak Tag Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Combined Insurance | Insurance | 5400 | $1.2B | United States | CrownPeak | CrownPeak Tag Management | Tag Management | 2015 | n/a |
In 2015, Combined Insurance implemented CrownPeak Tag Management. The rollout complemented a broader CrownPeak DXM deployment used to centralize web content management, accelerate country site rollouts and improve marketing led website operations across international offices.
The CrownPeak Tag Management implementation focused on centralizing tag governance and enabling marketing teams to manage tracking and measurement through container based tag orchestration. Configuration emphasized environment separation between staging and production, rule based tag firing and centralized administration to reduce developer dependency for routine tag changes. These capabilities align with standard Tag Management functionality and support marketing led campaign instrumentation and analytics governance.
Operational coverage extended across Combined Insurance international sites and marketing and web operations teams, aligning with the case study description of a digital governance program under CrownPeak DXM. Governance changes included centralized control over tag deployment and staged approval workflows to support faster country site rollouts and more consistent marketing led website operations. CrownPeak Tag Management and the Tag Management approach provided a structural layer for controlling client side tracking and coordinating measurement across the corporate web estate.
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Healthgrades | Healthcare | 535 | $200M | United States | CrownPeak | CrownPeak Tag Management | Tag Management | 2018 | n/a |
In 2018, Healthgrades implemented CrownPeak Tag Management as part of a broader Crownpeak DXM deployment hosted on AWS to relaunch its Consumer Experience Platform. The Crownpeak DXM implementation delivered secure, scalable CMS capabilities intended to serve more than 1,500 healthcare organizations and to support marketing and digital-experience modernization across the Healthgrades consumer site.
CrownPeak Tag Management, referenced here as the application name, is positioned to provide centralized tag governance and privacy controls, consistent with Crownpeak privacy and governance offerings cited in the case study. Functional capabilities inferred for the Tag Management deployment include centralized tag orchestration, a tag catalog for governance and auditing, and consent or privacy rule enforcement to align tag behavior with consumer privacy requirements.
The technical context for the Crownpeak stack included Crownpeak DXM hosted on AWS, which implies Tag Management integration at the platform layer alongside CMS delivery and hosting. Operational coverage for the initiative targeted marketing and digital experience teams supporting the consumer platform and the network of healthcare organization sites. The source documentation emphasizes DXM and hosting, and TagControl or Tag Management usage is inferred from Crownpeak privacy and governance references rather than explicitly documented in the case study.
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Toyota Motor Europe | Automotive | 2700 | $1.2B | Belgium | CrownPeak | CrownPeak Tag Management | Tag Management | 2015 | n/a |
In 2015 Toyota Motor Europe implemented CrownPeak Tag Management as part of a marketing and digital-experience initiative to strengthen web governance. The engagement centered on Crownpeak Digital Quality Management to enforce digital standards across Toyota Motor Europe websites in Europe, with explicit objectives around accessibility, SEO and localization, and the application was aligned to the Tag Management category for injected-code oversight.
Implementation focused on using CrownPeak Tag Management capabilities to instrument injected-code checks, enforce governance rules and validate page-level compliance, supporting tag control and automated quality checks consistent with digital quality management workflows. Operational scope covered marketing and digital experience teams across regional European sites, driving standardized governance and localization processes, and reported outcomes included improved accessibility, SEO and localization as part of the digital quality management program.
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Buyer Intent: Companies Evaluating CrownPeak Tag Management
- Bank of America, a United States based Banking and Financial Services organization with 213000 Employees
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