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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Crystallize PIM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Magasinet BUNAD Norway Media 10 $1M Norway New Normal Group Crystallize PIM Product Information Management 2021 Snowball Digital In 2021, Magasinet BUNAD implemented Crystallize PIM as the core Product Information Management platform within a new headless content and commerce stack. The deployment was oriented around supporting magazine subscriptions and an archival product catalog, aligning PIM capabilities with content storytelling and subscription commerce needs. Crystallize PIM was configured to support subscription management workflows and content storytelling alongside structured product catalogs, using content models and product data to unify magazine issue records and subscription SKUs. The implementation emphasized product and content modeling, catalog publication flows, and subscription lifecycle touchpoints to enable commerce driven by editorial content. The technical architecture paired Crystallize PIM with a Next.js storefront, delivering a headless stack optimized for digital storytelling and commerce. The Norway focused project was partner delivered by Snowball Digital, who led the integration and rollout for the publisher, and the implementation covered magazine subscription operations and archive access commerce for the organization. Project governance centralized product and content workflows for editorial and subscription teams, with Snowball Digital managing the partner delivered rollout and operational handover. The engagement reported an approximately 70% uplift in sales after launch, indicating a direct commercial outcome linked to the Crystallize PIM driven headless implementation.
Plantasjen Norway Retail 1325 $227M Norway New Normal Group Crystallize PIM Product Information Management 2024 n/a In 2024, Plantasjen Norway implemented Crystallize PIM to unify product information, digital asset management and AI-driven product enrichment across Nordic markets. The deployment targeted Product Information Management functions for retail merchandising and e commerce catalog operations supporting thousands of SKUs. Crystallize PIM was configured to centralize product master data, serve rich media assets, and orchestrate AI-assisted enrichment workflows for product descriptions and attributes. The implementation covered catalog modeling, taxonomy standardization, asset management and automated enrichment pipelines, aligning with Product Information Management capabilities for catalog publishing. Operational scope focused on a Nordic region rollout with catalog publishing across channels, and governance changes emphasized catalog ownership and merchandising process controls to accelerate catalog updates. According to the vendor case study the program delivered faster deployment, lower platform costs and improved time-to-market for thousands of SKUs.
Sweef Furniture Manufacturing 25 $3M Sweden New Normal Group Crystallize PIM Product Information Management 2023 ZCO Sweden In 2023 Sweef Furniture implemented Crystallize PIM for Product Information Management to underpin a rebuilt Next.js storefront focused on Sweden eCommerce, centralizing product data and configurator logic for modular furniture. The deployment explicitly used Crystallize PIM to capture complex product structures while exposing product APIs to the front end for configuration and pricing flows. The architecture paired a headless Next.js storefront with Crystallize PIM as the backend catalog and content service. Implemented functional capabilities included component-based product modeling, configurable SKUs, dynamic pricing rules, and storefront-facing product APIs to support a performant, client-side product configurator and improved rendering performance. The Sweden-focused eCommerce and PIM rollout was partner-led by ZCO Sweden, executed from its Stockholm team, with delivery responsibilities covering integration between Next.js and Crystallize PIM and operationalizing catalog governance for online commerce. According to the implementation case study the project improved Core Web Vitals, increased click through rates, and enabled a fast, performant product configurator for Sweef Furniture.
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FAQ - APPS RUN THE WORLD Crystallize PIM Coverage

Crystallize PIM is a Product Information Management solution from New Normal Group.

Companies worldwide use Crystallize PIM, from small firms to large enterprises across 21+ industries.

Organizations such as Plantasjen Norway, Sweef Furniture and Magasinet BUNAD Norway are recorded users of Crystallize PIM for Product Information Management.

Companies using Crystallize PIM are most concentrated in Retail, Manufacturing and Media, with adoption spanning over 21 industries.

Companies using Crystallize PIM are most concentrated in Norway and Sweden, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Crystallize PIM across Americas, EMEA, and APAC.

Companies using Crystallize PIM range from small businesses with 0-100 employees - 66.67%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 0%.

Customers of Crystallize PIM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Crystallize PIM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Product Information Management.