List of DATANUUM Campaign Management Customers
Since 2010, our global team of researchers has been studying DATANUUM Campaign Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased DATANUUM Campaign Management for Campaign Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using DATANUUM Campaign Management for Campaign Management include: First Principles Constructors, a New Zealand based Construction and Real Estate organisation with 50 employees and revenues of $25.0 million, I Style Computers, a United Arab Emirates based Retail organisation with 90 employees and revenues of $10.0 million, Eggspectation United Arab Emirates, a United Arab Emirates based Leisure and Hospitality organisation with 80 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using DATANUUM Campaign Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The DATANUUM Campaign Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Eggspectation United Arab Emirates | Leisure and Hospitality | 80 | $3M | United Arab Emirates | DATANUUM | DATANUUM Campaign Management | Campaign Management | 2023 | n/a |
In 2023, Eggspectation United Arab Emirates implemented DATANUUM Campaign Management to centralize customer engagement for its UAE branches. The engagement used Datanuum's Customer Data & Engagement platform to unify customer data across branches, automate loyalty and communications, and capture guest feedback, with the implementation explicitly aligned to the Campaign Management category.
The deployment made use of a Customer Data Platform, Campaign Management and Loyalty modules to create persistent customer profiles, segmentation and automated campaign orchestration. DATANUUM Campaign Management was configured to support segmentation-driven messaging, automated loyalty workflows and feedback capture, enabling scheduled and event driven campaign execution and personalized communication sequences.
Operational coverage focused on branch level consolidation within the United Arab Emirates, bringing marketing, guest services and store operations data into a single engagement hub to coordinate campaigns and loyalty redemption across sites. Data unification supported centralized segmentation and campaign delivery while preserving branch specific customer records for localized messaging and reporting.
Governance shifted toward centralized campaign workflows and automated communication policies to streamline approvals and recurring loyalty operations, with feedback mechanisms feeding profile enrichment. The case reports an approximate 18 percent retention increase and a 6 percent average order value uplift following the engagement, outcomes recorded by Datanuum in the Eggspectation UAE deployment.
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First Principles Constructors | Construction and Real Estate | 50 | $25M | New Zealand | DATANUUM | DATANUUM Campaign Management | Campaign Management | 2018 | n/a |
In 2018, First Principles Constructors implemented DATANUUM Campaign Management. DATANUUM Campaign Management, in the Campaign Management category, was deployed to centralize campaign orchestration and stakeholder communications for the construction and real estate business.
Configuration work emphasized core Campaign Management capabilities including campaign workflow orchestration, audience segmentation and management, template driven messaging, scheduling, and tracking of outreach across channels. The implementation included governance controls for campaign approvals and role based access to support compliant communications and auditability.
Separately, First Principles Constructors implemented Cheops to gain tight financial control across multiple commercial and industrial construction projects in New Zealand, improving subcontract tracking and project forecasting. Cheops was used for project financials and job costing, and Cheops Plant Management usage is inferred from the companys project and equipment heavy operations and job costing needs.
Operational coverage for DATANUUM Campaign Management focused on marketing and stakeholder engagement functions while Cheops addressed project financials and equipment management across New Zealand projects. The combined footprint implied process changes around campaign governance and project cost reporting to better align communications with procurement and site operations.
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I Style Computers | Retail | 90 | $10M | United Arab Emirates | DATANUUM | DATANUUM Campaign Management | Campaign Management | 2024 | n/a |
In 2024, I Style Computers implemented DATANUUM Campaign Management to establish an omnichannel campaign and loyalty platform across its CEMEA retail footprint. DATANUUM Campaign Management was deployed to unify customer profiles, orchestrate automated journeys, and centralize campaign execution under the Campaign Management category. The deployment targeted retail stores and digital channels to create consistent customer engagement across touchpoints.
The implementation leveraged core modules including Campaign Management, Loyalty, and Automated Journeys to support segmentation, personalized messaging, loyalty rule engines, and product triggered automation. Configuration work focused on omnichannel journey orchestration, audience segmentation, and rewards lifecycle management aligned to promotional calendars and product assortments. Automated Journeys were set up to run event driven flows for returning customers and product interactions.
Operational coverage included marketing, store operations, and e-commerce teams across the CEMEA region, with centralized campaign planning and localized execution. Customer engagement and loyalty workflows were instrumented for returning customer populations and high frequency purchasers. Data unification efforts consolidated customer records and engagement state to enable real time personalization and consistent loyalty treatment.
Governance introduced centralized campaign approval, audience governance, and automated rollout sequences to maintain consistency across markets. The vendor noted an approximately 50% increase in average order value for returning customers and improvements in conversion and retention following the deployment. The narrative emphasizes structural changes to campaign orchestration and loyalty management enabled by DATANUUM Campaign Management rather than specific integration details.
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