List of Datonics Insights Customers
Long Island City, 11101-1636, NY,
United States
Since 2010, our global team of researchers has been studying Datonics Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Datonics Insights for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Datonics Insights for Customer Analytics include: The Trade Desk, a United States based Media organisation with 3115 employees and revenues of $1.95 billion, Madhive, a United States based Professional Services organisation with 225 employees and revenues of $30.0 million, Vistar Media, Inc, a United States based Media organisation with 150 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Datonics Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Datonics Insights customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Madhive | Professional Services | 225 | $30M | United States | Datonics | Datonics Insights | Customer Analytics | 2024 | n/a |
In 2024 Madhive implemented Datonics Insights to augment CTV audience planning and activation, using the Customer Analytics application to support marketing and advertising operations in the United States. The engagement was executed as a 2024 CTV performance test leveraging Datonics 3rd-party audience data for targeting and optimization, with campaign scope focused on U.S. viewers and marketing teams.
The Datonics Insights deployment emphasized audience planning, segmentation, and activation workflows typical of Customer Analytics implementations, with configuration to ingest third-party audience segments and map them to CTV targeting cohorts. Datonics Insights was used to construct campaign-ready audiences and to iterate targeting criteria during the performance test, enabling continuous optimization of delivery logic and audience composition.
Operational integration centered on activation into CTV inventory and demand-side activation workflows, with Datonics 3rd-party audience data feeding targeting and optimization processes. The implementation covered marketing and advertising functional teams within Madhive in the United States, aligning audience definitions with campaign activation and measurement workflows for CTV media buys.
Governance and rollout followed a test-and-learn structure, implemented as a discrete 2024 CTV performance test with iterative optimization cycles and audience refinement procedures. The effort resulted in expanded CTV reach, recording 2.7 million unique viewers during the campaign, and established a repeatable Customer Analytics workflow for future audience planning and activation.
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The Trade Desk | Media | 3115 | $1.9B | United States | Datonics | Datonics Insights | Customer Analytics | 2025 | n/a |
In 2025, The Trade Desk enabled Datonics Insights as a launch partner integration within its Audience Unlimited program, giving The Trade Desk access to Datonics audience segments for programmatic audience targeting and Customer Analytics across channels in US and global markets. Datonics Insights is referenced directly as the application used to surface audience segments and analytic signals for activation inside The Trade Desk platform.
Implementation centered on Datonics Audience Insights and Audience Targeting capabilities within Datonics Insights, configured for segment ingestion, taxonomy mapping, and activation pipelines. Typical Customer Analytics functional workflows implemented include audience segmentation, segment tagging for buy-side activation, and automated export of audience segments into programmatic line items for real time bidding.
The integration connects Datonics Insights to The Trade Desk Audience Unlimited activation layer to enable cross-channel programmatic targeting and measurement, with operational coverage spanning media buying and analytics teams supporting US and global campaigns. Data exchange and synchronization are organized around scheduled segment pushes and activation APIs between Datonics Insights and The Trade Desk platform.
Governance emphasis for the rollout includes segment naming conventions, synchronization schedules, and cross-platform consent alignment to support ongoing audience hygiene and activation consistency. The configuration work aligned Datonics Insights, The Trade Desk Audience Unlimited, and internal media operations to operationalize audience targeting and Customer Analytics for programmatic buying.
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Vistar Media, Inc | Media | 150 | $15M | United States | Datonics | Datonics Insights | Customer Analytics | 2025 | n/a |
In 2025, Vistar Media, Inc integrated Datonics Insights, a Customer Analytics solution, into its programmatic DOOH planning and buying workflows. The integration targeted advertisers in the United States and extended availability for global campaigns, aligning Datonics Insights with out of home audience planning and activation.
Datonics Insights was used to append geo linked demographic, intent, life stage and behavioral audience segments to inventory selection and activation. Vistar Media configured Datonics Insights' audience capabilities into campaign planning to enable audience based targeting, segment orchestration and activation during programmatic buys.
The implementation connected Datonics Insights into Vistar Media's programmatic media operations, influencing advertising planning, trafficking and media activation across campaign lifecycles. The stated purpose of the integration was to improve OOH audience selection and activation via Datonics Insights, enhancing how Vistar Media selects and activates audiences in programmatic DOOH campaigns.
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