List of D&B Sales & Marketing Solutions Customers
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Since 2010, our global team of researchers has been studying D&B Sales & Marketing Solutions customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased D&B Sales & Marketing Solutions for Listing Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using D&B Sales & Marketing Solutions for Listing Management include: National Instruments, a United States based Professional Services organisation with 7000 employees and revenues of $1.66 billion, GETY, a United States based Media organisation with 1700 employees and revenues of $1.00 billion, Credly, a United States based Professional Services organisation with 120 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using D&B Sales & Marketing Solutions, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The D&B Sales & Marketing Solutions customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Credly | Professional Services | 120 | $15M | United States | Dun & Bradstreet | D&B Sales & Marketing Solutions | Listing Management | 2019 | n/a |
In 2019 Credly implemented D&B Sales & Marketing Solutions as a Listing Management initiative to centralize company-level business data for sales and marketing use. The deployment emphasized firmographic enrichment, standardized NAICS coding, and consolidated company profiles to support segmentation and prospecting workflows across commercial teams.
The D&B Sales & Marketing Solutions configuration delivered capabilities for data enrichment, list hygiene, company record normalization, and exportable firmographic attributes that feed downstream sales and marketing processes. Implementation included operationalizing refreshed company-level outputs into sales and marketing workflows and establishing centralized data stewardship and refresh cadence for company attributes. Credly leadership selected D&B in part because, as Botler said, "Dun and Bradstreet is a trusted source of business data," noting the vendor provided company-level information and outputs such as NAICS code and firmographic information that aligned with Credly's Listing Management requirements.
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GETY | Media | 1700 | $1.0B | United States | Dun & Bradstreet | D&B Sales & Marketing Solutions | Listing Management | 2018 | n/a |
In 2018, GETY partnered with Dun & Bradstreet to implement D&B Sales & Marketing Solutions, deploying the Listing Management application to standardize and connect customer and listing data across sales and marketing. The initial rollout targeted Global Sales Operations and related revenue-facing teams, establishing a centralized address and entity data set for commercial outreach and channel listing consistency.
D&B Sales & Marketing Solutions was configured to provide core Listing Management functions including data cleansing, record deduplication and canonicalization, enrichment of firmographic and contact attributes, and automated refresh workflows to maintain accuracy. Configuration emphasized master data consolidation into a single operational repository, with rule-based matching and validation to support downstream sales and marketing process execution.
Implementation governance was driven by a persistent data refresh strategy and operational ownership in Global Sales Operations, reflecting the program-level guidance that external expertise was required to organize and connect the data. Dun & Bradstreet provided the platform and implementation expertise to operationalize ongoing refresh cadence and stewardship processes, enabling GETY to institutionalize data governance and routine maintenance for listing records.
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National Instruments | Professional Services | 7000 | $1.7B | United States | Dun & Bradstreet | D&B Sales & Marketing Solutions | Listing Management | 2021 | n/a |
In 2021, National Instruments implemented D&B Sales & Marketing Solutions in the Listing Management category to provide sales teams with deeper prospect insights and to improve prioritization of opportunities. The deployment was focused on surfacing account intent and engagement signals to inform lead management and outreach timing for sales representatives and the High Touch Demand team.
The implementation configured D&B Sales & Marketing Solutions to deliver enriched listings and account-level intelligence, including engagement telemetry and purchasing intent indicators, that feed into sales prioritization workflows. Functional capabilities emphasized by the deployment include contact and account enrichment, intent signal capture, and orchestration-ready insights that sales can act on for new sales plays, cross sell, or upsell scenarios.
Operationally the solution was positioned as a frontline tool for sales reps and the Director of High Touch Demand to surface who is showing interest and in what areas, supporting both high touch selling and demand generation coordination. The rollout emphasized integrating intelligence into existing lead qualification and outreach sequencing, enabling sellers to time outreach with higher relevance across channels.
Governance centered on using the platform to inform sales strategy rather than change account ownership, with the High Touch Demand team responsible for delivering recurring insight reports and play recommendations to field sellers. According to Joe Quinn, Director of High Touch Demand, the objective is to provide additional insights that help sales reps hone their strategies, which the D&B Sales & Marketing Solutions deployment in Listing Management is explicitly intended to support.
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Buyer Intent: Companies Evaluating D&B Sales & Marketing Solutions
- Moody's Corporation, a United States based Banking and Financial Services organization with 15838 Employees
- Lazard, a United States based Banking and Financial Services company with 3319 Employees
- Neuberger Berman Private Markets, a United States based Banking and Financial Services organization with 2885 Employees
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