List of DEMA Platform Customers
Since 2010, our global team of researchers has been studying DEMA Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased DEMA Platform for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using DEMA Platform for Analytics and BI include: Axel Arigato, a Sweden based Retail organisation with 500 employees and revenues of $200.0 million, Ridestore, a Sweden based Retail organisation with 200 employees and revenues of $23.0 million, Mini Rodini Sweden, a Sweden based Retail organisation with 63 employees and revenues of $18.0 million, Myrqvist Sweden, a Sweden based Retail organisation with 16 employees and revenues of $6.0 million and many others.
Contact us if you need a completed and verified list of companies using DEMA Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The DEMA Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Axel Arigato | Retail | 500 | $200M | Sweden | DEMA | DEMA Platform | Analytics and BI | 2025 | n/a |
In 2025, Axel Arigato deployed DEMA Platform as a website-focused Analytics and BI layer to centralize tracking and reporting for its direct-to-consumer digital channels. The implementation positions DEMA Platform on the company website to capture behavioral events and serve as the primary source for web analytics and customer interaction reporting.
The DEMA Platform implementation included event-level tagging, data collection pipelines, real-time dashboards, and configurable visualization and reporting capabilities consistent with Analytics and BI implementations. Configuration work emphasized a measurement model with custom metrics and cohort analysis, along with scheduled reporting and export capabilities to support downstream analysis and campaign measurement.
Deployment architecture is concentrated on the website, using client-side and server-side collection patterns to populate the DEMA Platform data model, and instrumenting the site data layer for consistent event taxonomy. Operational coverage spans digital merchandising, e-commerce, product, marketing, and analytics teams, enabling those business functions to consume dashboards and segmented reports from the DEMA Platform.
Governance was structured around a tagging and measurement governance process, role-based access controls, and phased rollout of event schemas to reduce data quality risk. The rollout included documentation of the measurement framework and training for analytics and marketing users to institutionalize reporting workflows within the DEMA Platform environment.
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Mini Rodini Sweden | Retail | 63 | $18M | Sweden | DEMA | DEMA Platform | Analytics and BI | 2023 | n/a |
In 2023, Mini Rodini Sweden implemented DEMA Platform to centralize commercial data and accelerate cross-market analysis. The deployment consolidated orders, costs and channel performance into a single Analytics and BI environment so analysts and marketers could access clearer CLV, profitability and assortment insights while supporting international scale.
The DEMA Platform implementation configured functionality aligned to unified measurement, attribution and demand prediction, module usage is inferred from the engagement details. Configuration work focused on building customer lifetime value and assortment profitability workflows, plus measurement flows to support cohort and channel performance analysis. Automation for attribution and demand signals was established to operationalize commercial reporting and cost allocation.
Onboarding was rapid, with data hooked up and tracking added in days and weeks, enabling faster time to insight for analytics teams. Integrations emphasized commercial data sources and tracking endpoints, centralizing orders, cost records and channel performance feeds into the DEMA Platform. Operational coverage extended across Mini Rodini Sweden’s international markets, directly supporting marketing and inventory decision workflows.
Governance emphasized standardized datasets and shared measurement outputs for analysts and marketers, enabling consistent CLV and profitability views across teams. The implementation explicitly drove faster decision making for marketing and inventory according to the engagement summary.
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Myrqvist Sweden | Retail | 16 | $6M | Sweden | DEMA | DEMA Platform | Analytics and BI | 2025 | n/a |
In 2025, Myrqvist Sweden deployed DEMA Platform for Analytics and BI on its website. The DEMA Platform was implemented as a web-embedded analytics layer to instrument on-site user behavior, capture event-level data, and deliver configurable visual dashboards. The deployment uses a mix of client-side tagging and server-side event collection to support session tracking and funnel analysis at single-site retailer scale.
Functionally the implementation incorporates dashboarding, event and conversion tracking, visitor segmentation, and operational reporting tailored to marketing and merchandising workflows. Operational coverage is focused on the ecommerce website, with marketing and merchandising teams consuming dashboards and alerts for assortment and promotional decisions. Governance was established around data capture rules, dashboard access controls, and site-specific privacy handling to ensure reporting aligns with Swedish site operations.
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Retail | 200 | $23M | Sweden | DEMA | DEMA Platform | Analytics and BI | 2023 | n/a |
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