List of Demandbase Advertising Customers
San Francisco, 94105, CA,
United States
Since 2010, our global team of researchers has been studying Demandbase Advertising customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Demandbase Advertising for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Demandbase Advertising for Digital Advertising Platform include: VSP Vision Care, a United States based Insurance organisation with 14000 employees and revenues of $5.60 billion, MarketSource, an Allegis Group Company, a United States based Professional Services organisation with 7000 employees and revenues of $2.00 billion and many others.
Contact us if you need a completed and verified list of companies using Demandbase Advertising , including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Demandbase Advertising customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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MarketSource, an Allegis Group Company | Professional Services | 7000 | $2.0B | United States | Demandbase | Demandbase Advertising | Digital Advertising Platform | 2022 | n/a |
In 2022 MarketSource implemented Demandbase Advertising, part of Demandbase One, as a Digital Advertising Platform to increase brand visibility for a managed sales organization that typically operates behind client brands. The implementation was driven by the Head of Marketing, Karen Salamone, who prioritized expanding awareness across buying personas and embedding marketing more directly in revenue generation activities.
MarketSource configured Demandbase Advertising to support account based advertising workflows and persona targeted campaigns, leveraging the platform’s advertising orchestration, audience segmentation, creative delivery, and campaign measurement capabilities. Demandbase Advertising was used to align campaign benchmarks and benchmarking processes with marketing objectives, enabling systematic testing and optimization of creative and audience choices.
Operational responsibility for the platform sat within marketing, with workflows reorganized to coordinate advertising plans with sales-led client engagements and managed sales programs. Governance emphasized centralized campaign planning, persona alignment across stakeholder groups, and structured reporting so marketing could escalate qualified demand into revenue conversations.
The deployment delivered on the stated objectives by building brand awareness and exceeding all advertising benchmarks cited in the case narrative, and it positioned marketing to play a more integral role in driving revenue for MarketSource while using Demandbase Advertising and Demandbase One as the core Digital Advertising Platform.
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VSP Vision Care | Insurance | 14000 | $5.6B | United States | Demandbase | Demandbase Advertising | Digital Advertising Platform | 2023 | n/a |
In 2023, VSP Vision Care implemented Demandbase Advertising to centralize go to market data and advance its B2B marketing strategy toward account focused engagement. The deployment was executed as part of Demandbase One with ABX, orchestration and advertising modules, targeting the B2B marketing organization and aligning marketing activities more closely with sales priorities.
Demandbase Advertising was configured as a Digital Advertising Platform to enable account based targeting, audience activation, campaign orchestration and measurement. Functional capabilities implemented included ABX driven account experience orchestration, programmatic advertising for account level ad delivery, audience creation and suppression logic, and workflow automation for campaign sequencing and delivery.
The implementation consolidated GTM data that had been scattered across different systems, integrating data feeds from marketing and sales systems to build unified account and audience profiles. This unified profile layer supported cross functional operational coverage between marketing and sales, enabling targeted ad campaigns tied to prioritized accounts and shared account insights for go to market teams.
Operational governance emphasized standardized account definitions, audience segmentation rules and campaign orchestration workflows to move VSP from standard lead generation to a strategic ABM posture. The stated objective was to have marketing contribute more directly to the business by centralizing GTM data in one place and using Demandbase Advertising as the Digital Advertising Platform backbone for account based advertising and orchestration.
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