List of Di.Tech Promoject Customers
Bologna, 40138,
Italy
Since 2010, our global team of researchers has been studying Di.Tech Promoject customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Di.Tech Promoject for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Di.Tech Promoject for Trade Promotion Management include: Conad Nord Ovest Italy, a Italy based Retail organisation with 19000 employees and revenues of $6.13 billion, Conad Adriatico, a Italy based Retail organisation with 9064 employees and revenues of $2.28 billion and many others.
Contact us if you need a completed and verified list of companies using Di.Tech Promoject, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Di.Tech Promoject customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Conad Adriatico | Retail | 9064 | $2.3B | Italy | Di.Tech | Di.Tech Promoject | Trade Promotion Management | 2018 | n/a |
In 2018 Conad Adriatico deployed Di.Tech Promoject for Trade Promotion Management to centralize and standardize annual promotional planning. The implementation moved planning out of disparate Excel-based processes and into a collaborative digital platform used by category managers, commercial management, marketing and the layout and graphic design office.
Di.Tech Promoject was configured to provide a single shared operational plan in real time, structured process workflows for plan construction and approval, a Menabò capability for live flyer drafting and concurrent editing, and functionality to support supplier negotiation during plan execution. The solution includes tools for capturing detailed promotional inputs by category and for comparing promotional activity across channels, consistent with Trade Promotion Management workflows.
The platform was integrated with other company tools to enable continuous updates and to replace manual consolidation steps, and it supports simultaneous contributions from multiple users. Operational coverage spans Conad Adriatico's promotion process across its retail network and logistics footprint, reflecting coordination needs for 377 points of sale and seven logistics platforms.
Governance moved to defined workflow orchestration, enabling commercial management to monitor progress, execution accuracy and compliance with deadlines. Reported outcomes include greater speed in building the promotional plan, reduction of errors and improved ability to evaluate promotional effectiveness both by channel and between channels.
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Conad Nord Ovest Italy | Retail | 19000 | $6.1B | Italy | Di.Tech | Di.Tech Promoject | Trade Promotion Management | 2017 | n/a |
In 2017 Conad Nord Ovest Italy implemented Di.Tech Promoject as a Trade Promotion Management solution to support multichannel promotional planning and coordination between marketing and commercial teams across its Italian retail network. Di.Tech Promoject is cited by the vendor as a chosen product for Conad, and the deployment is presented as focused on aligning campaign planning and execution across store and commercial operations.
Module usage is inferred from Di.Tech product materials and from typical Trade Promotion Management capabilities, and likely included promotion planning and calendar management, approval workflows, budget and spend control, campaign orchestration, and promotional reporting. The full product name Di.Tech Promoject is consistent with functionality that centralizes promotion briefs, scheduling, and SKU level planning to reduce manual coordination between functions.
Operational coverage centered on marketing and commercial departments within Conad Nord Ovest Italy, extending planning coordination across the retailers network of stores in Italy. While specific technical integrations are not disclosed, Trade Promotion Management deployments of this type commonly integrate with merchandising, ERP, and point of sale data sources to align promotions with assortment and sales performance, and the vendor listing positions Di.Tech Promoject to serve those operational touchpoints.
Governance changes implied by the vendor statement include structured approval workflows and centralized promotional control to improve collaboration and control across the Conad network. The narrative is based on Di.Techs customer listing rather than a detailed case study, therefore module selection and rollout sequencing are presented as inferred, category-aligned capabilities rather than documented implementation artifacts.
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