List of dotdigital Platform Customers
Dotdigital
No. 1 London Bridge,
London, SE1 9BG,
United Kingdom
London, SE1 9BG,
United Kingdom
44 20 3953 3072
Professional Services
350
$77M
Since 2010, our global team of researchers has been studying dotdigital Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased dotdigital Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using dotdigital Platform for Marketing Automation include: Universal Music Group, a Netherlands based Media organisation with 9505 employees and revenues of $11.19 billion, Serco, a United Kingdom based Professional Services organisation with 50000 employees and revenues of $6.24 billion, University of Leicester, a United Kingdom based Education organisation with 4355 employees and revenues of $423.0 million, Secure Trust Bank, a United Kingdom based Banking and Financial Services organisation with 879 employees and revenues of $211.0 million, ICAEW, a United Kingdom based Professional Services organisation with 768 employees and revenues of $170.0 million and many others.
Contact us if you need a completed and verified list of companies using dotdigital Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The dotdigital Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ICAEW | Professional Services | 768 | $170M | United Kingdom | dotdigital | dotdigital Platform | Marketing Automation | 2019 | n/a |
In 2019, ICAEW implemented the dotdigital Platform for Marketing Automation. The dotdigital Platform was adopted to centralize e-marketing campaigns, membership communications and event-driven messaging supporting Membership & Events and Advisory Services business functions.
Configuration focused on core Marketing Automation capabilities, including campaign automation and journey orchestration, contact segmentation and list management, e-commerce workflow support for event booking communications, and reporting and analytics for campaign and enquiry performance. The implementation emphasized reusable templates, automated lifecycle messaging for members and students, and hands-on e-commerce training to upskill internal teams on Dot Digital functionality.
Operationally the dotdigital Platform was used alongside webchat and chatbot channels to support a multi-channel enquiry service and a 24/7 self-service posture, and reporting from e-marketing activity was produced as adhoc and monthly dashboards to sit alongside webchat and bot enquiry metrics. Deployment and day to day operations were centered in the Digital & Self Service team with coordination across membership, events and advisory teams to ensure consistent content and communications.
Governance and rollout followed a controlled content and flow deployment process to reduce business risk, while teams maintained a shared knowledge bank and cross-department communication protocols. GDPR compliance, training for staff on campaign processes, and use of enquiry data to inform planning and roadmap ideas were explicit elements of the program, supporting ICAEW’s aim to deflect enquiries to automated channels and streamline internal processes.
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Secure Trust Bank | Banking and Financial Services | 879 | $211M | United Kingdom | dotdigital | dotdigital Platform | Marketing Automation | 2021 | n/a |
In 2021, Secure Trust Bank implemented dotdigital Platform for Marketing Automation. The deployment targeted the bank's marketing organization and extended support to Product and Operations teams based in Solihull, England and across the United Kingdom.
The dotdigital Platform was configured to support core Marketing Automation capabilities including email marketing and campaign orchestration, audience segmentation and targeted lists, template management, automated customer journeys, and KPI reporting. Configuration emphasized campaign-level reporting and operational workflows to align content creation, creative assets from Adobe tools, and campaign scheduling with regulatory and brand review processes.
Integrations connected dotdigital Platform with Secure Trust Bank's website environment running Joomla to capture form leads and subscription signals, and with Google Analytics and Google Business Manager for campaign tracking and attribution. The implementation included coordination with an external agency for creative and channel execution, and bespoke app development work to surface campaign metrics and support email deployment processes.
Governance was centralized within the marketing function, with defined campaign approval and KPI reporting workflows that involved Product and Ops stakeholders. Operational responsibilities documented include campaign build and send, content creation, analytics and reporting, and ongoing liaison with third-party agencies to maintain delivery and compliance.
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Serco | Professional Services | 50000 | $6.2B | United Kingdom | dotdigital | dotdigital Platform | Marketing Automation | 2019 | n/a |
In 2019, Serco deployed the dotdigital Platform as its Marketing Automation solution. The deployment was centered on Serco's marketing operations, including activity from a Birmingham-based marketing team where email marketing via Dotmailer e-shots and social media campaign execution were primary day to day functions.
Implementation emphasized core Marketing Automation capabilities, including email campaign management, template and creative orchestration with internal graphic designers, audience segmentation and scheduling, campaign analytics and reporting to support management reporting, and automation workflows for customer response and social engagement. Operational coverage included marketing, social media and customer service touchpoints, with staff responsibilities spanning content curation, paid ads, analysis of e-shot and social analytics, and CRM stewardship. Governance practices prioritized responsiveness to daily customer queries and quality control over outbound email and social content, with the dotdigital Platform serving as the central campaign execution and reporting layer.
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Universal Music Group | Media | 9505 | $11.2B | Netherlands | dotdigital | dotdigital Platform | Marketing Automation | 2020 | n/a |
In 2020, Universal Music Group implemented dotdigital Platform as its Marketing Automation solution to standardize customer experience and centralize audience fan management. The deployment anchored marketing technology consolidation efforts led by marketing and data teams, aligning email and channel activation across thousands of artist sites, stores, and marketing channels.
The dotdigital Platform deployment focused on core Marketing Automation capabilities, including automated campaign workflows, audience segmentation and activation, and centralized campaign orchestration and delivery. As part of the initiative Universal Music Group migrated legacy ESPs to the dotdigital Platform and configured the platform to support label-level campaign management and shared audience segments.
Integration architecture linked the dotdigital Platform to a Lytics Customer Data Platform, enabling unified customer profiles and activation directly from the CDP into marketing workflows. The program also combined a Google Cloud Platform front-end with Lytics CDP backend services to deliver a GDPR and CCPA compliant privacy center, and consolidated analytics instrumentation onto Google Analytics 360 to centralize measurement and reporting.
Governance emphasized centralized audience governance and process standardization for labels marketing and data teams, with phased migration of existing ESP instances into the dotdigital estate and CDP-driven audience controls to enforce privacy and consent. The implementation narrative reflects an enterprise-aligned Marketing Automation architecture that ties dotdigital Platform, Lytics CDP, Google Cloud Platform, and Google Analytics 360 into a single operational stack for audience management and activation.
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University of Leicester | Education | 4355 | $423M | United Kingdom | dotdigital | dotdigital Platform | Marketing Automation | 2022 | n/a |
In 2022, University of Leicester analyzed and configured the dotdigital Platform to support internal staff communications, with a focus on the internal newsletter program and event-driven campaigns such as Mental Health Awareness Week and International Women’s Day. The engagement originated inside the internal communications department, where the dotdigital Platform was examined alongside Dotmailer features to identify underused capabilities within the university’s Marketing Automation tooling.
The work emphasized core Marketing Automation capabilities, including email campaign orchestration, template management and standardization, audience segmentation aligned to staff cohorts, automation workflows for recurring newsletter delivery, and campaign reporting to surface engagement signals. Recommendations documented feature configurations and content structuring approaches that align campaign sequencing with an annual content flat plan created in Excel.
Operational governance and process changes flowed from the analysis, with a structured communication plan and a flat plan for the year used to rationalize cadence and editorial ownership for staff communications. Findings were presented to senior internal communications leaders as a briefing and informal training session, positioning the dotdigital Platform as the centralized execution layer for staff email programs and informing governance around content scheduling and newsletter production.
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Buyer Intent: Companies Evaluating dotdigital Platform
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating dotdigital Platform. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating dotdigital Platform for Marketing Automation include:
- Hecht Kugellager, a Germany based Distribution organization with 28 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Hecht Kugellager | Distribution | 28 | $8M | Germany | 2025-12-28 |
FAQ - APPS RUN THE WORLD dotdigital Platform Coverage
dotdigital Platform is a Marketing Automation solution from dotdigital.
Companies worldwide use dotdigital Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Universal Music Group, Serco, University of Leicester, Secure Trust Bank and ICAEW are recorded users of
dotdigital Platform for Marketing Automation.
Companies using dotdigital Platform are most concentrated in Media, Professional Services and Education, with adoption spanning over 21 industries.
Companies using dotdigital Platform are most concentrated in Netherlands and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of dotdigital Platform across Americas, EMEA, and APAC.
Companies using dotdigital Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 40%, large organizations with 1,001-10,000 employees - 40%, and global enterprises with 10,000+ employees - 20%.
Customers of dotdigital Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified dotdigital Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.