List of dotdigital Platform Customers
London, SE1 9BG,
United Kingdom
Since 2010, our global team of researchers has been studying dotdigital Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased dotdigital Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using dotdigital Platform for Marketing Automation include: Universal Music Group, a Netherlands based Media organisation with 9505 employees and revenues of $11.19 billion, Serco, a United Kingdom based Professional Services organisation with 50000 employees and revenues of $6.24 billion, University of Leicester, a United Kingdom based Education organisation with 4355 employees and revenues of $423.0 million, Secure Trust Bank, a United Kingdom based Banking and Financial Services organisation with 879 employees and revenues of $211.0 million, ICAEW, a United Kingdom based Professional Services organisation with 768 employees and revenues of $170.0 million and many others.
Contact us if you need a completed and verified list of companies using dotdigital Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The dotdigital Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ICAEW | Professional Services | 768 | $170M | United Kingdom | dotdigital | dotdigital Platform | Marketing Automation | 2019 | n/a |
In 2019, ICAEW implemented the dotdigital Platform for Marketing Automation. The dotdigital Platform was adopted to centralize e-marketing campaigns, membership communications and event-driven messaging supporting Membership & Events and Advisory Services business functions.
Configuration focused on core Marketing Automation capabilities, including campaign automation and journey orchestration, contact segmentation and list management, e-commerce workflow support for event booking communications, and reporting and analytics for campaign and enquiry performance. The implementation emphasized reusable templates, automated lifecycle messaging for members and students, and hands-on e-commerce training to upskill internal teams on Dot Digital functionality.
Operationally the dotdigital Platform was used alongside webchat and chatbot channels to support a multi-channel enquiry service and a 24/7 self-service posture, and reporting from e-marketing activity was produced as adhoc and monthly dashboards to sit alongside webchat and bot enquiry metrics. Deployment and day to day operations were centered in the Digital & Self Service team with coordination across membership, events and advisory teams to ensure consistent content and communications.
Governance and rollout followed a controlled content and flow deployment process to reduce business risk, while teams maintained a shared knowledge bank and cross-department communication protocols. GDPR compliance, training for staff on campaign processes, and use of enquiry data to inform planning and roadmap ideas were explicit elements of the program, supporting ICAEW’s aim to deflect enquiries to automated channels and streamline internal processes.
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Secure Trust Bank | Banking and Financial Services | 879 | $211M | United Kingdom | dotdigital | dotdigital Platform | Marketing Automation | 2021 | n/a |
In 2021, Secure Trust Bank implemented dotdigital Platform for Marketing Automation. The deployment targeted the bank's marketing organization and extended support to Product and Operations teams based in Solihull, England and across the United Kingdom.
The dotdigital Platform was configured to support core Marketing Automation capabilities including email marketing and campaign orchestration, audience segmentation and targeted lists, template management, automated customer journeys, and KPI reporting. Configuration emphasized campaign-level reporting and operational workflows to align content creation, creative assets from Adobe tools, and campaign scheduling with regulatory and brand review processes.
Integrations connected dotdigital Platform with Secure Trust Bank's website environment running Joomla to capture form leads and subscription signals, and with Google Analytics and Google Business Manager for campaign tracking and attribution. The implementation included coordination with an external agency for creative and channel execution, and bespoke app development work to surface campaign metrics and support email deployment processes.
Governance was centralized within the marketing function, with defined campaign approval and KPI reporting workflows that involved Product and Ops stakeholders. Operational responsibilities documented include campaign build and send, content creation, analytics and reporting, and ongoing liaison with third-party agencies to maintain delivery and compliance.
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Serco | Professional Services | 50000 | $6.2B | United Kingdom | dotdigital | dotdigital Platform | Marketing Automation | 2019 | n/a |
In 2019, Serco deployed the dotdigital Platform as its Marketing Automation solution. The deployment was centered on Serco's marketing operations, including activity from a Birmingham-based marketing team where email marketing via Dotmailer e-shots and social media campaign execution were primary day to day functions.
Implementation emphasized core Marketing Automation capabilities, including email campaign management, template and creative orchestration with internal graphic designers, audience segmentation and scheduling, campaign analytics and reporting to support management reporting, and automation workflows for customer response and social engagement. Operational coverage included marketing, social media and customer service touchpoints, with staff responsibilities spanning content curation, paid ads, analysis of e-shot and social analytics, and CRM stewardship. Governance practices prioritized responsiveness to daily customer queries and quality control over outbound email and social content, with the dotdigital Platform serving as the central campaign execution and reporting layer.
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Media | 9505 | $11.2B | Netherlands | dotdigital | dotdigital Platform | Marketing Automation | 2020 | n/a |
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Education | 4355 | $423M | United Kingdom | dotdigital | dotdigital Platform | Marketing Automation | 2022 | n/a |
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