List of Elastic Path Composer Customers
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Since 2010, our global team of researchers has been studying Elastic Path Composer customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Elastic Path Composer for iPaaS (Integration Platform as a Service) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Elastic Path Composer for iPaaS (Integration Platform as a Service) include: Magic Memories, a New Zealand based Leisure and Hospitality organisation with 2500 employees and revenues of $500.0 million, Vivrelle, a United States based Retail organisation with 100 employees and revenues of $20.0 million, Norgren, a New Zealand based Manufacturing organisation with 40 employees and revenues of $4.0 million and many others.
Contact us if you need a completed and verified list of companies using Elastic Path Composer, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Elastic Path Composer customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Magic Memories | Leisure and Hospitality | 2500 | $500M | New Zealand | Elastic Path | Elastic Path Composer | iPaaS (Integration Platform as a Service) | 2025 | n/a |
In 2025 Magic Memories implemented Elastic Path Composer, an iPaaS (Integration Platform as a Service), to centralize product, catalog and pricing across more than 200 locations in 13 countries. The deployment focused on establishing a single product and pricing service to support distributed retail and digital channels while enabling real-time personalization and faster merchandising changes.
Elastic Path Composer was configured as a composable commerce integration layer providing unified catalog modeling, pricing rules orchestration and API-driven content distribution. Functional capability emphasis included centralized product data management, dynamic pricing and promotion orchestration, and order processing support designed for high transaction volumes.
Composer was used to integrate point of sale systems, self-service kiosks and eCommerce platforms so SKU, pricing and promotion data remain synchronized across in-store and online channels. Operational coverage spanned merchandising, eCommerce and in-store operations teams across Magic Memories sites in 13 countries, with APIs serving as the primary integration mechanism.
Governance centered on a centralized catalog and pricing authority, API-first rollout patterns and staged configuration updates to enable faster merchandising changes and consistent personalization rules. The implementation explicitly supported real-time personalization, faster merchandising changes and large-scale order processing as key business capabilities enabled by Elastic Path Composer and the iPaaS (Integration Platform as a Service) architecture.
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Norgren | Manufacturing | 40 | $4M | New Zealand | Elastic Path | Elastic Path Composer | iPaaS (Integration Platform as a Service) | 2023 | Mckenna Consultants |
Norgren implemented Elastic Path Composer in 2023 to support complex B2B merchandising, multi-geo pricing, and ERP and third party integrations. The implementation positions Elastic Path Composer as an iPaaS (Integration Platform as a Service) layer to enable a composable commerce architecture for B2B merchandising and pricing control across multiple geographies.
The deployment configured Elastic Path Composer to host core composable commerce capabilities, including product catalog orchestration, merchandising rules, multi-geo pricing engines, and checkout orchestration. Elastic Path Composer was used to centralize commerce logic while exposing APIs for authentication and external system calls, aligning platform capabilities with standard iPaaS functional workflows.
Mckenna Consultants acted as the delivery partner integrating Elastic Path Composer with the company ERP, Auth0 for authentication, Tacton for configuration and quoting, and other third party systems. The rollout began with an Ireland MVP before scaling globally, and governance included staged releases and integration orchestration across commerce, pricing, and order management functions. The program achieved a reported 100% increase in GMV after the global expansion.
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Vivrelle | Retail | 100 | $20M | United States | Elastic Path | Elastic Path Composer | iPaaS (Integration Platform as a Service) | 2023 | Group FMG |
In 2023 Vivrelle implemented Elastic Path Composer as part of a composable commerce initiative, using Elastic Path Composer in the iPaaS (Integration Platform as a Service) category to orchestrate integrations for its membership based luxury accessories business in the United States. The engagement was executed with system integrator Group FMG and delivered with partner BORN Group, positioning Composer as the centralized integration layer for membership and order orchestration.
The implementation focused on integration orchestration capabilities common to iPaaS solutions, including API orchestration, event driven workflow routing, and reusable connector patterns to standardize communications between membership services and order management processes. Elastic Path Composer was configured to support composable commerce patterns, enabling modular integration flows and automated handoffs between membership validation, order processing, and fulfillment orchestration.
Operational coverage remained US based, with the scope centered on membership operations and order management workflows, and the partner teams delivering implementation, testing, and operational handover. The Vivrelle case study reports integration costs dropping approximately 60 percent and a 50 percent reduction in time to manage orders after go live, outcomes attributed to the centralized orchestration provided by Elastic Path Composer and the partner led rollout.
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