List of Equativ Platform Customers
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Since 2010, our global team of researchers has been studying Equativ Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Equativ Platform for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Equativ Platform for Digital Advertising Platform include: GroupM Nordic, a United States based Professional Services organisation with 36000 employees and revenues of $7.20 billion, Razer, a United States based Manufacturing organisation with 1500 employees and revenues of $1.62 billion, Imvu Inc, a United States based Communications organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Equativ Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Equativ Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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GroupM Nordic | Professional Services | 36000 | $7.2B | United States | Equativ | Equativ Platform | Digital Advertising Platform | 2024 | n/a |
In 2024, GroupM Nordic used the Equativ Platform, a Digital Advertising Platform, to run Dr. Oetker's UEFA Euro 2024 brand awareness campaign in Spain during June and July 2024. The implementation prioritized media buying, addressability and frequency management under a cookieless approach, with Equativ Buyer Connect Maestro and Utiq as the core orchestration components.
Equativ Buyer Connect Maestro was configured for curated media selection and delivery controls, leveraging EBC Maestro curation and SSP frequency capping functionality to limit wasted impressions and manage measured frequency across programmatic inventory. Utiq was integrated to enable cookieless addressability and audience stitching, supporting the platform workflows used by trading desk operators.
Operational coverage centered on GroupM Nordic campaign and trading desk workflows for Spain, with campaign-level governance implemented in Maestro to enforce frequency capping and addressability rules across connected supply chains. The workstream impacted media buying and campaign operations, shifting standard operating procedures toward platform-driven curation and delivery controls during the UEFA Euro 2024 window.
Reported results from the June to July 2024 campaign include a 48.3 percent increase in user reach and viewability measured at 75 percent, as cited in the Equativ case study. These outcomes are presented alongside explicit references to EBC Maestro curation and SSP frequency capping functionality in the implementation narrative.
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Imvu Inc | Communications | 10 | $1M | United States | Equativ | Equativ Platform | Digital Advertising Platform | 2023 | n/a |
In 2023 Imvu Inc upgraded to the Equativ Platform, a Digital Advertising Platform, to enable first party data targeting and faster campaign setup on its social metaverse publisher. The deployment prioritized publisher monetization and ad operations, aligning ad serving infrastructure with creator revenue objectives. The Equativ Platform ad server and first party data capabilities served as the core technical components of the implementation.
Implementation work focused on configuring the Equativ Platform ad server for audience segmentation, campaign provisioning, and cookieless targeting. Imvu and Equativ created 44 audience segments derived from approximately 900,000 user profiles to operationalize targeting without third party cookies. Configuration included segment definition, audience stitching from publisher owned profiles, and campaign templates to streamline setup.
Operational coverage centered on Imvu's ad operations and publisher monetization functions, with processes revised to route demand against publisher owned segments. Audience segment management and standardized campaign templates reduced manual setup steps and provided a repeatable workflow for ad operations teams. The case study explicitly cites the Equativ Platform ad server and first party data features as the enablers of this approach.
Outcomes reported in the engagement include faster campaign setup times and improved monetization, including increased creator revenue on Imvu's platform. The implementation delivered a cookieless targeting path through 44 segments built from the roughly 900,000 profile base, reinforcing publisher controlled targeting capabilities.
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Razer | Manufacturing | 1500 | $1.6B | United States | Equativ | Equativ Platform | Digital Advertising Platform | 2023 | n/a |
In 2023 Razer implemented the Equativ Platform Digital Advertising Platform to monetize the Razer Cortex application and support publisher monetization across its gaming inventory. The deployment focused on onboarding Razer's inventory into Equativ's ad server and programmatic stack to align platform capabilities with Razer's ad operations needs.
Equativ Platform was configured as a combined ad server and programmatic trading layer, with functional modules for ad serving, programmatic bidding, yield management, campaign trafficking, and publisher monetization controls. Configuration included inventory mapping for in-app placements, campaign delivery rules, and operational tooling to manage direct insertion order transactions alongside programmatic demand.
Operational scope explicitly covered the Razer Cortex app and regional markets in the United States EMEA and APAC, supporting ad operations teams and publisher monetization across those regions. Integrations emphasized inventory onboarding and ad operations orchestration, with the Equativ Platform responsible for campaign trafficking and programmatic transaction orchestration.
Governance and workflow changes standardized direct IO execution within the Equativ ad server and created operational paths to transition to programmatic trading. The case study states the implementation improved Razer's direct IO transactions and positioned the business to transact programmatically next.
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