List of Experian iMarketer Customers
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Since 2010, our global team of researchers has been studying Experian iMarketer customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Experian iMarketer for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Experian iMarketer for Marketing Analytics include: KappAhl, a Sweden based Retail organisation with 4000 employees and revenues of $4.50 billion, AXA Hong Kong, a Hong Kong based Insurance organisation with 2500 employees and revenues of $4.40 billion, NetOnNet, a Sweden based Retail organisation with 900 employees and revenues of $152.0 million and many others.
Contact us if you need a completed and verified list of companies using Experian iMarketer , including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Experian iMarketer customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AXA Hong Kong | Insurance | 2500 | $4.4B | Hong Kong | Experian | Experian iMarketer | Marketing Analytics | 2005 | n/a |
In 2005, AXA Hong Kong initiated deployment of Experian iMarketer, a Marketing Analytics application, to strengthen data analysis across its Greater China insurance operations. Following a successful test deployment in Hong Kong, AXA China Region Insurance planned a region-wide rollout of Experian iMarketer across its business within the year.
The Experian iMarketer implementation concentrated on Marketing Analytics capabilities such as customer segmentation, campaign measurement, customer profiling and analytics dashboarding to inform marketing decision workflows. Configuration efforts emphasized data ingestion pipelines, model parameter tuning and dashboard configuration consistent with marketing analytics operational patterns.
Operational scope targeted marketing and customer analytics functions within AXA's Greater China operations, beginning with Hong Kong and extending across AXA China Region Insurance business units. The implementation was positioned to support regional marketing planning, campaign orchestration and customer insight teams.
Governance and rollout planning followed a staged expansion strategy after the Hong Kong pilot, with scripted configuration baselines and operational handoffs to regional marketing teams to operationalize analytics outputs. The stated objective was to boost data analysis across the business, with the successful Hong Kong pilot underpinning the decision to proceed with the 2005 regional launch of Experian iMarketer.
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KappAhl | Retail | 4000 | $4.5B | Sweden | Experian | Experian iMarketer | Marketing Analytics | 2012 | n/a |
In 2012 KappAhl implemented Experian iMarketer as a centralized Marketing Analytics capability to support its CRM and digital marketing operations. The deployment was scoped to support international eCommerce initiatives and to provide analytics and campaign orchestration for marketing and CRM teams across several countries.
The Experian iMarketer implementation focused on marketing analytics workflows including customer segmentation, campaign management and reporting, and synchronization with CRM marketing lists. Configuration work included mapping marketing data models to web behavioral signals and SMS and mobile loyalty touchpoints, enabling cross-channel audience targeting and analytics consolidation.
Integrations were a core element of the program, maintaining ShopOnline components built on EPiServer and Ramos and synchronizing data with RelationPlus CRM, SMS gateways and the mobile loyalty platform. The application was operated in conjunction with EPiServer eCommerce and CMS components that were implemented concurrently to introduce the Online offer to multiple markets, creating a connected online storefront and marketing data flow.
Project governance included a prestudy and current state analysis, formal requirement specifications and an implementation project with quality management and a designated technical solution owner. KappAhl established a maintenance organization responsible for ongoing support, and retained responsibility for web design and international eCommerce operations while aligning marketing, CRM and IT processes to the new Experian iMarketer environment.
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NetOnNet | Retail | 900 | $152M | Sweden | Experian | Experian iMarketer | Marketing Analytics | 2013 | n/a |
In 2013 NetOnNet began transferring transaction data into Experian iMarketer as its Marketing Analytics application, initiating a phased CRM data import in spring 2013. The program centered on populating a central iMarketer CRM database to enable customer segmentation and campaign orchestration for NetOnNet's marketing organization.
Initial configuration focused on data ingestion and email campaign execution, with the first email distribution via the Carma email tool from Compost in May 2013. Activities intensified through the summer and continued into autumn 2013, covering list management, campaign scheduling, and segmentation configuration consistent with Marketing Analytics workflows.
Integrations were explicit and operational, the implementation moved transactional data into Experian iMarketer from Insight One, and email sending was routed through Compost Carma. Early 2014 marked the start of coordinated automation operations between Experian iMarketer, Insight One, and Compost, indicating an orchestration layer linking CRM data, campaign management, and delivery systems for marketing automation.
Governance was handled internally at NetOnNet with a project-managed rollout and CRM specialist oversight, executed in phased campaigns across 2013 and operationalized in 2014. The implementation narrative records a structured handover into ongoing automation operations rather than a one time deployment, reflecting continuous campaign activity and system coordination across the marketing and CRM functions.
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