List of FatTail AdBook+ Customers
Since 2010, our global team of researchers has been studying FatTail AdBook+ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased FatTail AdBook+ for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using FatTail AdBook+ for Digital Advertising Platform include: American City Business Journals, a United States based Media organisation with 1400 employees and revenues of $280.0 million, Forbes Media, a United States based Media organisation with 500 employees and revenues of $100.0 million, Astrologyzone, a United States based Media organisation with 15 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using FatTail AdBook+, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The FatTail AdBook+ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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American City Business Journals | Media | 1400 | $280M | United States | FatTail | FatTail AdBook+ | Digital Advertising Platform | 2021 | n/a |
In 2021 American City Business Journals implemented FatTail AdBook+ using the AdBookPORTAL self-serve module to automate post-sales creative management and billing across its local publisher network in the United States. The work focused on operationalizing ad operations and revenue functions within a Digital Advertising Platform context, moving routine creative handoffs and billing tasks into a centralized application layer.
FatTail AdBook+ deployment emphasized the AdBookPORTAL module for self-serve creative asset upload, specification validation, status tracking, and configurable approval workflows. The implementation instrumented billing orchestration and order to invoice workflows typical of a Digital Advertising Platform, reducing manual coordination between sales, production, and finance teams.
The rollout covered ACBJs local publisher network in the United States and provided permissioned publisher access alongside centralized visibility for corporate revenue teams. The portal was rolled out mid-2021 and was positioned as a post-sales automation layer to standardize creative management, routing, and payment processing across sites.
Operational governance shifted toward a self-serve post-sales model with revised support workflows and centralized billing controls. The AdBookPORTAL implementation helped ACBJ collect over $14 million in direct sales revenue and delivered time savings that included a 10% reduction in post-sale support time and faster payment handling.
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Astrologyzone | Media | 15 | $5M | United States | FatTail | FatTail AdBook+ | Digital Advertising Platform | 2021 | iSOCRATES |
In 2021, AstrologyZone implemented FatTail AdBook+, a Digital Advertising Platform, to enable deal-based programmatic guaranteed and preferred deals. AstrologyZone is a B2C publisher based in the United States with a small editorial and ad operations team, and the deployment targeted commercial ad operations and revenue functions rather than editorial systems.
The implementation centered on FatTail AdBook+ and specifically its programmatic direct module AdBookPSP, enabling the publisher to list inventory for programmatic guaranteed and preferred deals and to manage deal workflows in a marketplace model. Configuration work emphasized publisher-side deal setup, marketplace listing, and direct deal negotiation and confirmation capabilities consistent with programmatic direct workflows, along with standard reporting and deal lifecycle controls expected in a Digital Advertising Platform.
The deployment was completed with managed services support from iSOCRATES, which assisted with onboarding, configuration, and operationalizing direct deal processes for ad ops. Post rollout AstrologyZone executed its first direct deal through the AdBookPSP marketplace, establishing a new procedural path for seller-side programmatic transactions and shifting direct deal intake and governance into the AdBookPSP workflow.
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Forbes Media | Media | 500 | $100M | United States | FatTail | FatTail AdBook+ | Digital Advertising Platform | 2024 | n/a |
In 2024, Forbes Media implemented FatTail AdBook+ as part of its participation in FatTail's Deals Marketplace and the political ad marketplace, integrating the FatTail AdBook+ Digital Advertising Platform into its advertising operations and revenue management workflows. Forbes Media used FatTail AdBook+ to offer guaranteed, targeted inventory for political and national advertisers across its digital properties in the United States, aligning the platform with commercial inventory packaging and buyer-facing deal constructs.
The implementation emphasized marketplace and deal orchestration capabilities, using the Deals Marketplace and political ad marketplace features to provision guaranteed reservations and targeted inventory segments. Configuration focused on inventory packaging for political buys, buyer predictability in reach and pricing, and support for direct deal flows that sit alongside programmatic channels, reflecting typical Digital Advertising Platform workflows for guaranteed deals and inventory management.
Operationally the deployment covered Forbes Media digital properties in the United States and was embedded into advertising operations, sales, and revenue-management processes to secure premium inventory for political spend. Governance centered on publisher revenue strategy coordination, ensuring deal execution and pricing predictability, and enabling Forbes to participate in a publisher collective that aims to capture a greater share of political ad spend while providing buyers predictable reach and pricing.
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