List of Fluent Store Customers
The Rocks, 2000, NSW,
Australia
Since 2010, our global team of researchers has been studying Fluent Store customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Fluent Store for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Fluent Store for eCommerce include: The Athlete’s Foot Australia Pty Limited, a Australia based Retail organisation with 1300 employees and revenues of $200.0 million, Barbeques Galore, a Australia based Retail organisation with 438 employees and revenues of $100.0 million, JD Sports, a United Kingdom based Retail organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Fluent Store, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Fluent Store customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Barbeques Galore | Retail | 438 | $100M | Australia | Fluent Commerce | Fluent Store | eCommerce | 2020 | Amblique |
In 2020 Barbeques Galore implemented Fluent Store as an eCommerce application to support omnichannel order management and improve store level fulfilment. The initial deployment targeted roughly 90 Australian stores with a subsequent extension to franchise sites, and the project was delivered with implementation partner Amblique.
The implementation centered on Fluent Order Management functionality to provide real time inventory visibility and to optimise omnichannel fulfilment workflows. Fluent Store was configured to support order orchestration and to streamline in store pick, pack and pickup workflows, with configuration focused on reducing manual order handling and improving staff productivity as reported by Amblique.
Operational coverage included store operations, fulfilment desks and shipping dispatch processes across company owned stores and later franchise locations, with order flows unified between online channels and physical stores. The deployment emphasized store level execution and fulfilment orchestration rather than enterprise ERP replacement, aligning eCommerce order routing with store fulfilment processes.
Governance and rollout followed a phased store rollout model led by Amblique, extending to franchise sites after initial validation in company stores. Reported outcomes from the implementation include a 49 percent reduction in order processing time and a 32 percent reduction in shipping dispatch times as part of the Fluent Store and Fluent Order Management deployment.
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JD Sports | Retail | 10 | $1M | United Kingdom | Fluent Commerce | Fluent Store | eCommerce | 2020 | n/a |
In 2020, JD Sports deployed Fluent Store, an eCommerce application, to adapt its omnichannel fulfilment approach during the COVID 19 pandemic. The implementation emphasized enabling Ship from store capabilities so physical retail locations could operate as active fulfilment nodes while customer demand patterns shifted.
Fluent Store was configured with an in store pick and pack user interface, inferred from the vendor case material describing Ship from store and store fulfilment outcomes. The deployment used a template driven configuration model to standardize pick pack workflows and fulfilment rules, supporting rapid provisioning of new brands and regional configurations.
Operational coverage targeted store operations, inventory orchestration, and fulfilment functions across brands and regions, reflecting a cross functional scope between store teams and central fulfilment operations. No third party system integrators are referenced, and the narrative focuses on application level configuration and store side workflows rather than specific upstream integrations.
Governance and rollout were executed with accelerated playbooks and template driven processes, enabling Ship from store in as little as two weeks and brand or regional rollouts in about five weeks. Fluent Store served as the eCommerce layer orchestrating in store fulfilment execution and standardizing store associate workflows for rapid omnichannel scaling.
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The Athlete’s Foot Australia Pty Limited | Retail | 1300 | $200M | Australia | Fluent Commerce | Fluent Store | eCommerce | 2019 | n/a |
In 2019, The Athlete’s Foot Australia Pty Limited implemented Fluent Commerce to decentralise fulfilment and centralise inventory for its eCommerce operations. The initiative targeted the retailer's online channel and store network, enabling ship from store and click and collect order workflows across its Australian retail footprint.
The deployment included order orchestration and inventory orchestration capabilities common to the eCommerce category, with Fluent Store used to support the in-store pick and pack experience. Fluent Store was instrumented to drive store-level fulfilment activities, translating online orders into store pick lists and pack workflows to accelerate same day and click and collect fulfillment.
Operational coverage focused on retail store fulfilment and the online storefront, shifting fulfillment responsibility toward stores while maintaining a centralized inventory model for visibility and allocation. The implementation required configuration of order routing rules, store inventory visibility, and in-store fulfilment processes to align retail staff pick and pack tasks with online order flows.
Governance changes included new store fulfilment procedures and operational coordination between eCommerce and store operations, with rollout emphasizing store training on pick and pack workflows and inventory reconciliation. The project reported increases in online revenue and conversion, and a high proportion of online orders fulfilled from stores, reflecting the impact of decentralised fulfilment and centralized inventory orchestration.
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