List of Freedelity Consumer Data Platform Customers
Nivelles, 1400,
Belgium
Since 2010, our global team of researchers has been studying Freedelity Consumer Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Freedelity Consumer Data Platform for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Freedelity Consumer Data Platform for Customer Data Platform include: Spar Belgium, a Belgium based Retail organisation with 180 employees and revenues of $240.0 million, Medi-Market Group, a Belgium based Retail organisation with 103 employees and revenues of $29.0 million, Alsakim, a Belgium based Retail organisation with 16 employees and revenues of $6.9 million and many others.
Contact us if you need a completed and verified list of companies using Freedelity Consumer Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Freedelity Consumer Data Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alsakim | Retail | 16 | $7M | Belgium | Freedelity | Freedelity Consumer Data Platform | Customer Data Platform | 2022 | n/a |
In 2022, Alsakim implemented Freedelity Consumer Data Platform. The deployment used Freedelity's CustoCentrix "customer portal" module rolled out at Intermarché Belgium to centralize consumer identities, manage consents and link transactional data across checkout and digital channels for the retailer CRM environment in Belgium.
The CustoCentrix customer portal delivered identity resolution, consent management and cross-channel transaction linking to consolidate checkout transactions with digital engagement records, enabling personalised summaries and enhanced digital interactions at checkout. The implementation reflected core Customer Data Platform capabilities, including profile unification, consent lifecycle workflows and CRM data synchronization.
Operational coverage targeted retail checkout and digital channels across Intermarché Belgium and integrated consumer identity and transaction feeds into the retailer CRM landscape. Governance and operational changes focused on consent policy enforcement and centralized profile stewardship to control data use across marketing and customer service, and the rollout was reported to improve customer database integration and enable personalised summaries and enhanced digital interactions at checkout.
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Medi-Market Group | Retail | 103 | $29M | Belgium | Freedelity | Freedelity Consumer Data Platform | Customer Data Platform | 2023 | n/a |
In 2023, Medi-Market Group implemented Freedelity Consumer Data Platform. The Freedelity Consumer Data Platform serves as a Customer Data Platform to centralize customer identities and transactional records from retail and CRM touchpoints for the Belgium market, supporting marketing and CRM business functions.
The deployment leveraged Freedelity module capabilities described by the vendor, notably the CustoCentrix Consumer Data Platform for identity consolidation and the MyFreedelity consumer portal for front-end customer engagement. Configuration included profile stitching and a personalized email summary capability, aligning profile, consent, and transaction attributes to enable customer-facing communications.
Freedelity cites a successful joint project with retail-solutions partners to connect Medi-Market Group retail systems to MyFreedelity and CustoCentrix capabilities, consolidating customer identities and transactional data across retail and CRM systems in Belgium. Operational scope focused on retail customer engagement and CRM workflows, with governance centered on a centralized consumer profile and consent-aware communication orchestration.
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Spar Belgium | Retail | 180 | $240M | Belgium | Freedelity | Freedelity Consumer Data Platform | Customer Data Platform | 2024 | n/a |
In 2024, SPAR Belgium joined the Freedelity network to integrate loyalty and consent-managed consumer profiles in its retail CRM and checkout operations. The engagement implements the Freedelity Consumer Data Platform within the Customer Data Platform category to centralize identity, consent and loyalty profile data for in-store use.
Deployment centers on two focal components, inferred from Freedelity announcements, the CustoCentrix consumer data core and in-store CustomerScreens for frontline registration and consent capture. The Freedelity Consumer Data Platform is configured to produce unified customer profiles, persist consent flags, and drive checkout registration workflows and loyalty account provisioning in a retail context.
Operational coverage is explicitly in-store across SPAR Belgium locations, with instrumentation at the point of sale to improve on-the-spot registration and data control. Integration touchpoints are oriented to checkout workflows and loyalty account lifecycle management, consolidating profile data for CRM use cases and in-store personalization.
Governance emphasis in the rollout targets consent management and registration process changes at checkout, aligning operational workflows with consented marketing and loyalty communications. The implementation narrative focuses on improving registration quality and consumer data control at the checkout through the Freedelity Consumer Data Platform.
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