List of FuturMaster Advanced Promotion Management Customers
Boulogne-Billancourt, 92100,
France
Since 2010, our global team of researchers has been studying FuturMaster Advanced Promotion Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased FuturMaster Advanced Promotion Management for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using FuturMaster Advanced Promotion Management for Trade Promotion Management include: Moy Park, a United Kingdom based Consumer Packaged Goods organisation with 10000 employees and revenues of $2.32 billion, WinterbothamDarby & Co.Ltd., a United Kingdom based Distribution organisation with 20 employees and revenues of $249.6 million, Intersnack France, a France based Consumer Packaged Goods organisation with 540 employees and revenues of $180.0 million and many others.
Contact us if you need a completed and verified list of companies using FuturMaster Advanced Promotion Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The FuturMaster Advanced Promotion Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Intersnack France | Consumer Packaged Goods | 540 | $180M | France | FuturMaster | FuturMaster Advanced Promotion Management | Trade Promotion Management | 2016 | n/a |
In 2016 Intersnack France implemented FuturMaster Advanced Promotion Management as part of a broader deployment that also included FuturMaster Demand Management, targeting improvements in promotional forecasting and plant visibility. The FuturMaster Advanced Promotion Management deployment sits in the Trade Promotion Management category and was introduced to increase collaboration across sales, marketing and supply chain functions in the French organization.
The implementation focused on promotion planning and promotional forecasting capabilities, linking promotional calendars, trade spend scenarios and collaborative approval workflows with demand planning inputs. FuturMaster Demand Management was configured alongside Advanced Promotion Management to provide a unified demand signal, enabling promotion-aware demand plans and clearer visibility into plant level constraints.
Integrations in the program were centered on the two FuturMaster modules, with functional data flows established between Advanced Promotion Management and Demand Management to synchronize promotion events and forecast adjustments. Operational scope was limited to Intersnack France, covering sales, marketing and supply chain teams and plant planning processes to align promotional decisions with production visibility.
Governance and rollout emphasized cross-functional orchestration, introducing centralized promotion planning processes and collaborative workflows to coordinate trade promotion calendars and forecast revisions. The rollout aimed to optimise promotion performance and overall demand forecast quality without external system migration details provided.
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Moy Park | Consumer Packaged Goods | 10000 | $2.3B | United Kingdom | FuturMaster | FuturMaster Advanced Promotion Management | Trade Promotion Management | 2012 | n/a |
In 2012 Moy Park deployed FuturMaster Advanced Promotion Management to support demand planning as part of a broader S&OP uplift. The rollout focused on UK operations and aligned the application with commercial planning and finance forecasting processes, using FuturMaster Advanced Promotion Management within the Trade Promotion Management category to bridge promotional planning and demand signal generation.
The implementation combined demand planning capabilities with Advanced Promotion Management functionality, configuring promotional calendars, plan-driven uplift modeling, and forecast bias correction workflows so promotional plans could be explicitly represented in baseline and promotional forecasts. Functional emphasis was on promotion planning, demand forecasting, and collaborative forecast adjustment, with configuration to surface promotional assumptions into the S&OP cadence.
Governance changes reinforced collaboration between commercial and finance teams to review promotional assumptions and produce a single S&OP consensus forecast that incorporated promotion effects. The project improved forecast accuracy and reduced bias while strengthening the operational link between commercial promotion plans and demand planning processes.
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WinterbothamDarby & Co.Ltd. | Distribution | 20 | $250M | United Kingdom | FuturMaster | FuturMaster Advanced Promotion Management | Trade Promotion Management | 2013 | n/a |
In 2013 WinterbothamDarby & Co.Ltd. implemented FuturMaster Advanced Promotion Management as a Trade Promotion Management application across its UK operations, initiating a program to streamline end-to-end promotion planning and to provide structured pre- and post-promotion analysis. The deployment targeted the retail and channel planning process and was positioned to embed cross-functional workflow between commercial teams, with the explicit aim to maximise return on promotional activity and to improve promotional decision-making and analysis. The implementation context emphasizes enterprise grade promotion lifecycle control rather than point solutions, consolidating planning and analysis into a single application.
Configuration focused on standard Trade Promotion Management capabilities including promotion planning and calendar management, scenario planning and promotional forecasting, structured pre-promotion scenario evaluation, and post-promotion performance analysis. The FuturMaster Advanced Promotion Management implementation included templated promotion types, approval workflows and analytical routines for baseline and uplift analysis, enabling repeatable promotion creation and consistent financial evaluation across promotion types. Automation was applied to routine planning tasks and to enforce governance around promotion approvals and calendar conflicts.
Operational coverage was centered on UK operations and affected commercial functions such as trade marketing, sales planning, channel management and finance for promotional accounting and reconciliation. The system centralized promotion data and analytical outputs to support cross-functional planning cycles and to provide a single source of truth for promotion schedules and performance records. No implementation partner was specified in the record.
Governance changes emphasized standardized approval workflows, embedded cross-functional processes and role-based responsibilities for promotion creation, sign-off and post-event analysis. The program was scoped to change workstreams in retail and channel planning, with the stated objective of improving promotional decision-making and analytical rigor rather than short term tactical fixes.
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