List of Genially Audience Engagement Customers
Cordoba, 14003,
Spain
Since 2010, our global team of researchers has been studying Genially Audience Engagement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Genially Audience Engagement for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Genially Audience Engagement for Customer Engagement include: Telefonica, a Spain based Communications organisation with 100870 employees and revenues of $42.96 billion, TikTok, a United States based Media organisation with 38578 employees and revenues of $23.00 billion, Columbia University, a United States based Education organisation with 21489 employees and revenues of $6.20 billion and many others.
Contact us if you need a completed and verified list of companies using Genially Audience Engagement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Genially Audience Engagement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Columbia University | Education | 21489 | $6.2B | United States | Genially | Genially Audience Engagement | Customer Engagement | 2020 | n/a |
In 2020 Columbia University approved Genially Audience Engagement as an interactive authoring and engagement tool at Teachers College, positioning the application within its Customer Engagement tooling for teaching and learning. The Teachers College listing identifies Genially as an approved tool for course materials and instructional design to boost student engagement and meet accessibility requirements in the United States.
Implementation emphasis centers on Genially Audience Engagement features such as quizzes, polls, and live activities used to create interactive presentations and formative assessment elements within course content. The configuration focus aligns with instructional design workflows and accessibility controls, enabling faculty to embed interactive activities directly into lesson materials and synchronous sessions.
No specific third party integrations are listed in the Teachers College documentation, therefore operational coverage is described at the Teachers College level within Columbia University, applied by instructors and instructional designers across courses in the United States. The deployment is managed through institutional tool approval and provisioning processes maintained by Teachers College learning technology stakeholders.
Governance is exercised via the Teachers College approved tools list and related Digital Futures Institute learning technology oversight, which guides acceptable use for course design and accessibility compliance. The documented rationale for adoption explicitly notes boosting student engagement and meeting accessibility requirements as primary outcomes of using Genially Audience Engagement.
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Telefonica | Communications | 100870 | $43.0B | Spain | Genially | Genially Audience Engagement | Customer Engagement | 2018 | n/a |
In 2018, Telefónica implemented Genially Audience Engagement within its Spanish organisation to produce interactive communications and to develop training and learning materials, positioning the deployment under Customer Engagement activities. The initiative centered on enabling internal teams to author more interactive visual content and to shift employee-facing messages from static slides to dynamic experiences.
Telefónica used Genially Audience Engagement capabilities aligned with media and vendor references, including live polls, quizzes, and game‑style interactive content, combined with template-driven authoring and embedable interactive presentations. Configuration emphasized reusable templates and session-level interactivity to support both synchronous engagement and asynchronous learning resources.
Operational coverage spanned Telefónica's Spanish organisation, with primary uptake in internal communications and learning and development functions, producing materials for employee briefings and training programs. The deployment supported content creation workflows for communicators and trainers, and centralized access to interactive assets for internal campaigns.
Governance was exercised through corporate communications and L&D coordination, standardizing content production and distribution practices to ensure consistent use of Genially Audience Engagement across teams. The stated business objectives were to increase audience engagement and to improve internal communications, reflecting a strategic shift toward interactive employee experiences.
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TikTok | Media | 38578 | $23.0B | United States | Genially | Genially Audience Engagement | Customer Engagement | 2021 | n/a |
In 2021, TikTok is shown by Genially as a corporate user of Genially Audience Engagement, indicating use of the application within the Customer Engagement category. The vendor listing points to adoption aimed at creating interactive marketing and communications assets for audience-facing campaigns across regions. The presence of Genially Audience Engagement on TikTok’s vendor roster aligns the application with marketing and corporate communications technology used to drive higher engagement in external channels. This positions the product as a strategic content tool for audience interaction rather than an internal operations system.
The deployment likely leverages Genially Audience Engagement capabilities such as live polls, quizzes, and team games to produce interactive experiences, consistent with the vendor’s product capabilities. Functional workflows would emphasize template-based interactive asset creation, content authoring, and web embedding for campaign distribution, enabling rapid iteration of audience engagement formats. These capabilities are congruent with Customer Engagement objectives, supporting event interactivity, social amplification, and campaign-led audience participation.
As a cloud-first SaaS application, Genially Audience Engagement would enable web-delivered interactive content distributed by marketing and communications teams across multiple regions. Operational coverage appears to include centralized creative teams coordinating with regional content managers, allowing localized adaptations of interactive assets while maintaining global program alignment. Configuration focus would be on permissions, template governance, and localization support to scale consistent engagement formats across markets.
Adoption implies governance and process changes to support interactive campaigns, including centralized approval workflows, brand compliance controls, and localized content adaptation processes to preserve messaging consistency across regions. The implementation therefore intersects marketing, corporate communications, and event engagement functions within TikTok, embedding Genially Audience Engagement into external audience engagement practices.
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