List of Google Cloud Analytics Hub Customers
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United States
Since 2010, our global team of researchers has been studying Google Cloud Analytics Hub customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Cloud Analytics Hub for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Cloud Analytics Hub for Analytics and BI include: Equifax, a United States based Professional Services organisation with 15000 employees and revenues of $5.68 billion, Simply Business, a United Kingdom based Insurance organisation with 900 employees and revenues of $196.0 million, Soundcommerce, a United States based Retail organisation with 74 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Google Cloud Analytics Hub, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Cloud Analytics Hub customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Equifax | Professional Services | 15000 | $5.7B | United States | Google Cloud Analytics Hub | Analytics and BI | 2021 | n/a |
In 2021 Equifax deployed Google Cloud Analytics Hub as part of its Equifax Ignite shared analytics environment, using the Google Cloud Analytics Hub application in the Analytics and BI category to centralize data delivery and external data exchange. The implementation delivered curated datasets to over 400 statisticians and data modelers and enabled secure dataset sharing with partner financial institutions in the United States.
The deployment was architected on Google Cloud with Analytics Hub integrated directly with BigQuery, enabling dataset publishing and controlled access for analytics consumers. Configuration emphasized scalable data sharing patterns and dataset cataloging to support model development workflows and large scale query access by internal analytics teams.
Operational coverage spanned Equifax data science and modeling teams and external partner financial institutions, with the Equifax Ignite shared analytics environment providing the central namespace for published datasets. The implementation leveraged cloud native data exchange primitives to separate publisher and consumer roles, supporting collaborative model development while maintaining isolation between organizations.
Governance centered on secure sharing controls and access policy enforcement to enable partner collaboration without broad data replication, and process changes focused on dataset publishing workflows and access request handling. Equifax used Google Cloud Analytics Hub to enable analytics at scale and to operationalize data sharing with partners, prioritizing secure, scalable data delivery for analytics and modeling.
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Simply Business | Insurance | 900 | $196M | United Kingdom | Google Cloud Analytics Hub | Analytics and BI | 2022 | n/a |
In 2022 Simply Business implemented Google Cloud Analytics Hub to centralize analytics and governance as part of its Analytics and BI capability, targeting contact-center and marketing analytics across its UK operations. The deployment aimed to centralize trusted metrics and improve discoverability for analysts and business users while enabling compliance workflows required in insurance operations.
The implementation layered Snowflake as the centralized data warehouse, dbt for model development and transformation pipelines, and Looker for the semantic layer and user-facing dashboards, with Google Cloud Analytics Hub providing a company wide distribution and access layer for curated data products. This architecture emphasized modular data products, dbt lineage for model governance, and Looker governed explores to deliver consistent metric definitions.
Operational scope included contact-center analytics use cases and marketing analytics in the United Kingdom, with explicit support for searching and accessing contact-center recordings to accelerate analytics processes. Governance changes focused on a centralized metric catalog and discoverability, standardizing Looker and dbt artifacts across teams to reduce fragmentation and support regulatory compliance.
The case study describes explicit module usage for Looker dbt and Snowflake and reports that the Analytics Hub supports regulatory compliance and materially sped contact-center analytics by improving how recordings are searched and accessed. Google Cloud Analytics Hub was used to unify these Analytics and BI capabilities and to make curated data assets broadly accessible across the company.
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Soundcommerce | Retail | 74 | $15M | United States | Google Cloud Analytics Hub | Analytics and BI | 2022 | n/a |
In 2022, SoundCommerce implemented Google Cloud Analytics Hub alongside BigQuery to share streaming, analytics-ready retail datasets with retailer customers in the United States. The deployment leverages Google Cloud Analytics Hub within an Analytics and BI strategy to enable subscription-based access patterns for retail analytics and profitability use cases.
The implementation uses a cloud-native publisher and subscriber architecture with BigQuery as the analytics store and Analytics Hub as the distribution and access control layer. Functional capabilities implemented include real-time dataset subscriptions, analytics-ready dataset publication, subscription lifecycle management, and metadata-driven dataset discovery to accelerate retailer onboarding.
Operational scope focuses on retailer customer integrations and US-based retail analytics workflows, centralizing dataset distribution to support profitability analysis and downstream analytic consumption. Governance and process changes emphasized subscription provisioning and catalog governance to scale data sharing, and the project explicitly enabled SoundCommerce to scale data sharing while reducing operational overhead.
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