List of Google Display Video 360 Customers
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United States
Since 2010, our global team of researchers has been studying Google Display Video 360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Display Video 360 for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Display Video 360 for Digital Advertising Platform include: Uber Eats, a United States based Professional Services organisation with 5000 employees and revenues of $8.30 billion, Adidas US, a United States based Retail organisation with 6021 employees and revenues of $6.00 billion, L'Oreal Taiwan, a Taiwan based Consumer Packaged Goods organisation with 1215 employees and revenues of $486.0 million and many others.
Contact us if you need a completed and verified list of companies using Google Display Video 360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Display Video 360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adidas US | Retail | 6021 | $6.0B | United States | Google Display Video 360 | Digital Advertising Platform | 2020 | MediaCom |
In 2020, Adidas US implemented Google Display Video 360 as its Digital Advertising Platform to execute a United States marketing and advertising initiative. The deployment was focused on connected television programmatic buying to enable a rapid market launch for the 'Ready for Change' campaign.
Adidas US used Google Display Video 360 to secure Programmatic Guaranteed CTV deals and to orchestrate campaign planning, inventory commitments, and creative distribution across connected TV environments. Configuration emphasized Display & Video 360 connected TV capabilities, programmatic deal management, and centralized campaign controls to reduce manual execution steps.
The operational scope covered Adidas US marketing and advertising teams in the United States, with MediaCom acting as the implementation partner and supporting programmatic deal negotiation and trafficking. Google Display Video 360 was used to reach more than 24 million unique viewers, improving campaign reach while reducing operational complexity.
Governance and rollout were structured for speed, with media planning and programmatic guaranteed workflows embedded into campaign governance to accelerate buy completion and creative activation. The implementation aligned Adidas US marketing operations with Digital Advertising Platform practices for CTV programmatic buys and centralized partner coordination through MediaCom.
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L'Oreal Taiwan | Consumer Packaged Goods | 1215 | $486M | Taiwan | Google Display Video 360 | Digital Advertising Platform | 2020 | n/a |
In 2020, L'Oreal Taiwan implemented Google Display Video 360 as part of a targeted marketing pilot to connect online advertising signals to offline purchases. The deployment used Google Display Video 360, a Digital Advertising Platform, to support marketing and media activation for Lancôme Taiwan within the Taiwan market.
The implementation combined three core components, Google Cloud for predictive modeling, Analytics 360 for measurement and audience signal management, and Display & Video 360 for programmatic activation. Functional usage centered on Display & Video 360 activation to ingest audience segments derived from Analytics 360 and drive programmatic display and video campaigns, while Google Cloud hosted the models that predicted offline buyer propensity.
Architecturally the solution linked Analytics 360 event and user-level data into Google Cloud where predictive models generated offline buyer scores, these scores were transformed into audience segments and exported into Display & Video 360 for campaign targeting and bidding. Operational coverage was concentrated in marketing and advertising workflows for the Lancôme Taiwan brand, aligning analytics, media planning and activation teams around shared audiences and measurement signals.
Governance was organized as a pilot with phased activation, enabling the marketing organization to validate models and audience activation before broader roll out. The pilot explicitly reported a 2.5x increase in offline revenue and a 2.2x ROAS for Lancôme Taiwan, outcomes captured through the integrated Analytics 360 and Google Cloud measurement pipeline.
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Uber Eats | Professional Services | 5000 | $8.3B | United States | Google Display Video 360 | Digital Advertising Platform | 2021 | MediaCom |
In 2021, Uber Eats implemented Google Display Video 360, a Digital Advertising Platform, to unify cross-channel video and CTV buying across its United States marketing organization. The deployment focused on a major brand campaign that required centralized frequency management and unified programmatic workflows using Google Display Video 360.
The implementation configured Display & Video 360 to consolidate planning and execution for video and connected TV inventory, centralize frequency capping and audience targeting, and orchestrate programmatic bidding and creative rotation. Configuration emphasized campaign-level controls for reach optimization and frequency governance, aligning creative delivery with cross-channel flighting and audience segments.
MediaCom served as the systems integrator for campaign setup and operational execution, implementing the platform’s programmatic supply integrations and CTV inventory connectivity while coordinating reporting and measurement schemas. Operational coverage spanned Uber Eats marketing and advertising teams in the United States, with campaign operations managed through Display Video 360’s inventory, bidding, and audience modules.
Governance changes included centralized campaign controls for frequency management, standardized tagging and measurement workflows, and an execution model that centralized buy decisions and creative QA in Display & Video 360. MediaCom operationalized the governance model, enabling unified planning, real time adjustments, and consistent frequency rules across video and CTV channels.
The campaign reached over 76 million people, with 25 percent identified as CTV viewers, and achieved a 10 percent increase in campaign reach while saving and reinvesting platform fee equivalent savings. Google Display Video 360 was the core Digital Advertising Platform used to plan, execute, and measure these outcomes for Uber Eats.
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