List of Google DV360 Customers
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United States
Since 2010, our global team of researchers has been studying Google DV360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google DV360 for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google DV360 for Digital Advertising Platform include: Riot Games, a United States based Media organisation with 4200 employees and revenues of $1.50 billion, Reckitt Benckiser USA, a United States based Manufacturing organisation with 3800 employees and revenues of $950.0 million, Charlotte Tilbury Beauty, a United Kingdom based Retail organisation with 2000 employees and revenues of $320.0 million, Beter Bed, a Netherlands based Retail organisation with 918 employees and revenues of $290.0 million and many others.
Contact us if you need a completed and verified list of companies using Google DV360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google DV360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beter Bed | Retail | 918 | $290M | Netherlands | Google DV360 | Digital Advertising Platform | 2017 | n/a |
In 2017, Beter Bed implemented Google DV360 as part of its Digital Advertising Platform. Google DV360 was deployed to support programmatic display, retargeting and video advertising across Beter Bed and its Beddenreus retail chain.
Implementation focused on campaign management and programmatic buying modules within Google DV360, including audience segmentation, frequency capping and inventory selection for video on demand and streaming. The deployment was instrumented to coordinate with Search and Shopping activity managed in Google Ads and to complement display retargeting efforts executed with Criteo.
Operational scope centered on centralized marketing and e commerce teams in the Netherlands, with the platform used as a core element of omnichannel paid advertising strategy including YouTube advertising, video on demand and social advertising channels. Product feed management and optimization workflows were maintained via Channable to support Shopping and price comparison listings across Beslist.nl, Vergelijk.nl and similar channels.
Governance emphasized unified campaign orchestration across Google DV360 and adjacent channels, aligning programmatic line items, audience targeting and creative rotation with merchandising and category teams. Integrations and operational workflows explicitly encompassed Google Ads, Microsoft Advertising, Criteo, YouTube, social platforms, price comparison sites and affiliate marketing, positioning Google DV360 as the programmatic backbone for display, retargeting and video advertising.
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Charlotte Tilbury Beauty | Retail | 2000 | $320M | United Kingdom | Google DV360 | Digital Advertising Platform | 2018 | n/a |
In 2018 Charlotte Tilbury Beauty implemented Google DV360, a Digital Advertising Platform, to power programmatic display and video campaigns. The marketing team adopted Display & Video 360 automated bidding solutions to optimize campaign performance, using impression-level bidding and conversion optimization workflows to increase the number of people who purchased their products. Google DV360 was used as the central tool for automated bid management and algorithmic bid decisions across the brand’s digital media buys.
Soon after deployment the company encountered a catch-22 common to retailers of high-price point goods, they were unable to scale media spend beyond a plateau without also raising cost per customer acquisition above profitability thresholds. This occurred because high-price products generate fewer conversions at higher order values, which reduced the volume of training signals available to bidding algorithms and constrained algorithmic learning. The implementation therefore materially affected marketing and media buying operations and highlighted limits of pure automated bidding for commerce models with low conversion density.
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Reckitt Benckiser USA | Manufacturing | 3800 | $950M | United States | Google DV360 | Digital Advertising Platform | 2020 | n/a |
In 2020, Reckitt Benckiser USA implemented Google DV360, a Digital Advertising Platform, to advance its connected TV advertising and performance media strategy. The deployment focused on programmatic audience targeting for CTV and YouTube, and was operated by the brand's marketing and performance teams.
Reckitt built custom audience segments using Display & Video 360 by defining seed keywords such as 'vitamin C benefits', 'zinc benefits' and 'elderberry supplements'. Display & Video 360 analyzed those keywords and automatically generated tailored audiences optimized for reach on CTV, and the team supplemented custom segments with Google affinity and in-market audiences available in the platform. The implementation leveraged the platform's audience composition and programmatic targeting capabilities, configuring keyword-driven audience taxonomies and campaign targeting parameters to support campaign planning.
The solution was operationalized across CTV inventory including YouTube and other connected TV apps, enabling campaigns to reach streamers interested in boosting their immune system. Reckitt's Senior Performance Manager James NT described the partnership with Display & Video 360 as enabling a more data-driven approach to reaching CTV viewers. Governance emphasized centralized audience list management and iterative keyword refinement by the performance media team to steer targeting and campaign segmentation.
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Media | 4200 | $1.5B | United States | Google DV360 | Digital Advertising Platform | 2019 | n/a |
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Buyer Intent: Companies Evaluating Google DV360
- Kochartech, a India based Professional Services organization with 3445 Employees
- Willis Towers Watson, a United Kingdom based Banking and Financial Services company with 49000 Employees
- Jindalx, a India based Professional Services organization with 1600 Employees
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