List of Google Search Central Customers
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Since 2010, our global team of researchers has been studying Google Search Central customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Search Central for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Search Central for Marketing Automation include: Wix, a Israel based Professional Services organisation with 5283 employees and revenues of $1.76 billion, Mx Player India, a India based Media organisation with 350 employees and revenues of $206.0 million, Life Line, a Japan based Retail organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Google Search Central, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Search Central customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Life Line | Retail | 10 | $1M | Japan | Google Search Central | Marketing Automation | 2017 | n/a |
In 2017 Rakuten Recipe implemented Google Search Central as part of a Marketing Automation effort targeting recipe content discovery in Japan. The engagement centered on Google Search Central practices, using Recipe structured data, AMP, and Google Search Console in collaboration with Google Search to improve visibility for recipe pages.
Structured data was embedded via Rakuten Recipe's CMS into article templates to produce machine-readable Recipe markup and support rich results, while AMP pages were provisioned to improve mobile indexing and rendering. Google Search Central and Search Console were used for URL inspection, sitemap submission, and monitoring of rich result eligibility and indexing signals.
The deployment integrated with the CMS content pipeline so editorial and SEO teams could author and update structured data within templates, enabling ongoing content publishing without separate engineering releases. Operational coverage focused on Rakuten Recipe content in Japan and impacted marketing and SEO functions responsible for content production, search optimization, and analytics.
As reported the structured data and AMP implementation increased search traffic to recipe pages by 2.7x and raised average session duration by 1.5x, outcomes tracked through Google Search Console and site analytics. Collaboration with Google Search in 2017 supported technical validation and staged rollout of rich result eligibility.
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Mx Player India | Media | 350 | $206M | India | Google Search Central | Marketing Automation | 2021 | n/a |
In 2021, Mx Player India implemented Google Search Central as a Marketing Automation initiative to improve video indexing and discoverability for its streaming catalog. The deployment centered on search-focused SEO engineering rather than product replacement, using Google Search Central tooling to surface indexing issues and guide markup improvements.
The implementation instrumented VideoObject structured data across video landing pages and established a cadence of frequent video sitemaps to ensure timely ingestion by search crawlers. Google Search Central was used to validate structured data, monitor sitemap submission status, and review Search Console reports to prioritize corrections to video indexing and rich result eligibility.
Operational responsibility spanned the marketing and SEO teams working with site engineering and content operations to roll out markup and sitemap automation. The scope was a marketing and SEO project delivered in India, focused on video discovery, metadata conformity, and search-driven content orchestration across the MX Player catalog.
The project reported measurable search outcomes within six months, achieving a threefold growth in traffic from Google and a 100 percent increase in video page views per user session, metrics tracked through Search Console reports and site analytics. Google Search Central remained the primary instrument for ongoing monitoring and iterative optimization of video search presence.
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Wix | Professional Services | 5283 | $1.8B | Israel | Google Search Central | Marketing Automation | 2022 | n/a |
In 2022, Wix integrated Google Search Central into the Wix dashboard to centralize SEO workflows within the Marketing Automation category. The integration embedded Google Search Console APIs directly into the Wix product, aligning in-product site verification and URL inspection with existing site management flows.
Implementation included direct use of Google Search Console APIs and Site Verification and URL Inspection functionality, plus in-dashboard sitemap submission capabilities to streamline SEO configuration for site owners. Google Search Central was surfaced in the Wix UI so customers could connect their Search Console account and perform verification and URL inspection without leaving the Wix dashboard.
The integration served Wix's global user base and was operated from Wix HQ Israel, with operational scope focused on marketing and ecommerce business functions by enabling site owners to self-provision Search Console connectivity. Governance shifted toward in-product, user driven verification and account linking, reducing reliance on separate verification procedures.
Outcomes were reported following the rollout, with over 2 million Wix sites connecting their Search Console account, connected users experiencing 15% average traffic growth, and ecommerce sites seeing a 24% GPV increase over one year after connection to Google Search Central. The metrics were measured over a one year period after users connected their Search Console accounts.
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