List of Google Sign-In Customers
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Since 2010, our global team of researchers has been studying Google Sign-In customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Sign-In for Single Sign-On (SSO) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Sign-In for Single Sign-On (SSO) include: Pinterest, a United States based Media organisation with 4000 employees and revenues of $2.80 billion, eBay, a United States based Retail organisation with 11500 employees and revenues of $2.60 billion, Reddit, a United States based Media organisation with 2233 employees and revenues of $1.30 billion and many others.
Contact us if you need a completed and verified list of companies using Google Sign-In, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Sign-In customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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eBay | Retail | 11500 | $2.6B | United States | Google Sign-In | Single Sign-On (SSO) | 2021 | n/a |
In 2021, eBay implemented Google Sign-In as part of its Single Sign-On (SSO) approach to enable a low-friction, passwordless authentication experience across web and mobile. The rollout targeted eBay's global buyer and seller marketplace and was executed across platforms from eBay's US engineering teams, covering both mobile web and native mobile surfaces.
The implementation deployed Sign in with Google and Google One-Tap as the primary authentication surfaces, integrating One Tap prompts into existing authentication flows to reduce friction in account creation and reauthentication. Google Sign-In was configured to support immediate signup velocity for new users and streamlined sign-in for returning users, with One Tap users twice as likely to sign up and returning users up to 100% more likely to sign in on mobile web, and measured sign-in completion rate improvements of about 5 percent on desktop and 12 percent on mobile web.
Operational scope included onboarding and returning user workflows across buyer and seller functions, with engineering ownership centralized in the US for cross-platform rollout. Governance focused on unifying authentication flows and consistent session handling across web and mobile to support the Single Sign-On (SSO) posture and improve completion rates across the marketplace.
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Media | 4000 | $2.8B | United States | Google Sign-In | Single Sign-On (SSO) | 2021 | n/a |
In 2021, Pinterest implemented Google Sign-In using the Single Sign-On (SSO) application Google Sign-In across Web, Mobile Web, and Android to reduce authentication friction and improve user onboarding. The deployment integrated Google One Tap and the Sign in with Google button as primary authentication touchpoints, targeting Pinterest's global user base from operations in the United States to boost new-account conversion and returning-user sign-ins.
Implementation focused on client side integration of Google One Tap on Web and Mobile Web, and the Sign in with Google button on Android, leveraging Google identity protocols to streamline credential flows. Google One Tap was implemented in a matter of weeks, reflecting a pragmatic integration approach that minimized front end changes and enabled rapid rollout across web channels.
Operational coverage spanned Web, Mobile Web and Android, aligning the Single Sign-On (SSO) capability with Pinterest account creation and authentication workflows to enable immediate account provisioning and session continuity. The integration targeted both initial onboarding paths and frictionless returning-user sign-in experiences across platforms.
Source notes report outcomes of a 47% increase in sign-ups on Web and Mobile Web and a 126% increase on Android, indicating materially higher conversion on both new-account and returning-user flows after Google Sign-In was embedded.
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Media | 2233 | $1.3B | United States | Google Sign-In | Single Sign-On (SSO) | 2021 | n/a |
In 2021 Reddit integrated Google Sign-In to address registration friction and improve email coverage and account recovery, embedding Google Sign-In into its authentication and onboarding stack. The integration was implemented as a Single Sign-On (SSO) capability centered on Sign in with Google and Google One Tap to streamline new user registration and returning-user sign ins.
Implementation work spanned client and server components, including browser SDKs, mobile SDK integration for Android and iOS, backend token handling and account linking logic. Reddit configured workflows for account creation, account linking when an email match existed, and email capture for recovery, aligning authentication flows with session management and consent screens provided by Google Sign-In.
The rollout required engineering changes across desktop, mobile web, Android and iOS, and backend services, with cross platform testing and staged release before the feature reached all users. Integrations focused on connecting Google authentication assertions to Reddit user records and improving email coverage to support account recovery processes.
The program required substantial engineering effort, taking about a year from start to full rollout across platforms, and produced measurable adoption outcomes explicitly reported by Reddit. The Google Sign-In and Google One Tap deployment increased platform conversion by approximately 185 percent and delivered large uplifts in new sign ups and returning user sign ins, while improving email coverage for account recovery.
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