List of Gratifii Platform Customers
Surry Hills, 2010, NSW,
Australia
Since 2010, our global team of researchers has been studying Gratifii Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Gratifii Platform for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Gratifii Platform for Customer Loyalty include: Coles, a Australia based Retail organisation with 120000 employees and revenues of $26.05 billion, The Distributors, a Australia based Distribution organisation with 1000 employees and revenues of $200.0 million, Fab Group, a New Zealand based Consumer Packaged Goods organisation with 70 employees and revenues of $14.0 million and many others.
Contact us if you need a completed and verified list of companies using Gratifii Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Gratifii Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Coles | Retail | 120000 | $26.1B | Australia | Gratifii | Gratifii Platform | Customer Loyalty | 2022 | n/a | In 2022, Coles deployed the Gratifii Platform as the mycoles employee benefits portal for its Australian workforce. The Gratifii Platform, categorized as Customer Loyalty, was built and is maintained by Gratifii through its Neat Ideas rewards arm to deliver employee discounts and bespoke offers for HR and employee experience. The implementation centers on a rewards portal delivering discounted gift cards, vouchers and bespoke offers, supporting catalogue management, purchase and redemption workflows and employee-facing e-commerce for benefits delivery. Functional capabilities emphasize HR and employee experience use cases rather than consumer loyalty program mechanics. Gratifii maintains the mycoles portal and provisions offers to Coles team members across HR and employee experience channels in Australia. Operational coverage includes employee access, order fulfillment of rewards and voucher distribution to Coles employees company wide. Governance is centered on HR ownership of the benefits program, with Gratifii responsible for platform maintenance and offer curation via Neat Ideas. Processes include centralized offer curation, employee eligibility controls and purchase tracking to support HR administration and ongoing program management. The program recorded more than 34,000 rewards purchased in 2022 and employees saved an average 41% off recommended retail price, outcomes that are directly tied to the Gratifii Platform implementation within Coles employee benefits. | |
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Fab Group | Consumer Packaged Goods | 70 | $14M | New Zealand | Gratifii | Gratifii Platform | Customer Loyalty | 2022 | n/a | In 2022, Fab Group implemented the Gratifii Platform as a Customer Loyalty solution to deliver the Caciverse employee incentives and recognition program across its New Zealand clinic network. The deployment targeted HR and employee engagement objectives, focusing on improving staff engagement, simplifying rewards redemption, and driving commercial behaviours across clinics. Gratifii configured the Caciverse incentives and recognition workflows within the Gratifii Platform, combining program configuration, rewards redemption and order processing capabilities. The Mosaic platform was used alongside Gratifii to enable self administration and operational dashboards, giving clinic administrators and HR managers direct control over program settings and participation visibility. Rollout achieved 100 percent clinic activation within eight weeks, with 535 orders processed in the first 2.5 months and over 20,000 site visits since launch, indicating rapid user adoption. Operational coverage included clinics across New Zealand, and impacted business functions comprised HR, employee engagement and commercial operations at site level. Governance shifted toward a self administration model supported by Mosaic dashboards and centralized reporting through the Gratifii Platform, enabling decentralized program management with consolidated oversight. The implementation prioritized streamlined rewards redemption and manager visibility to support ongoing engagement and commercial behaviour objectives. | |
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The Distributors | Distribution | 1000 | $200M | Australia | Gratifii | Gratifii Platform | Customer Loyalty | 2022 | n/a | In 2022 The Distributors deployed the Gratifii Platform as a Customer Loyalty solution to run the All Stars sales incentive and channel engagement program in Australia. The Distributors used the Gratifii Platform to target branch owners, sales managers and sales representatives, aligning incentives with sales and channel engagement objectives. The implementation configured core incentive capabilities including points accumulation, auction mechanics and performance dashboards to surface sales and channel incentive results. Configuration work focused on campaign rules, points accrual logic, auction governance and role based access for branch owners, sales managers and reps within the Gratifii Platform. Operational scope covered Australian branches and the sales organization, embedding rewards workflows into sales and channel operations. The program rollout achieved reported outcomes within six months, delivering a 32% year over year sales increase and 388,000 additional boxes sold as documented in the case study. |
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